Ritika Jaiswal

Experience

• 

  Omaxe Limited

  Sept 2010 - Feb 2013

  # Suggesting communications solution to senior management and executing the corporate branding and the entire set of collateral # Executed press conferences, media interactions, project launches and gave inputs on media plans, story ideas & press releases# Monitoring competitors, industry and government regulations on real estate industry # Coordinating with media and creative agencies on the execution of marketing plans.# Assisting in conceptualizing, planning & executing the events like exhibitions, media events, tours, dealers meet, press conference, entertainment nights and project launches.# Tracking news and preparing reports on coverage that appears in electronic and print media# Online reputation management through Social Media Tracking of key news and crisis.# Demonstrated the ability to meet strict deadlines, performing as a team player as well as when given individual assignments# Intranet and corporate website content maintenance.# Generating & executing ideas for newsletters & corporate gifts.# Managing Interdepartmental Co-ordination Show less # Actively contributes in writing and implementation of strategic marketing and branding plans. # Assisting with the briefing process to the agency. # Coordinating with creative agency, to get out the assignments that they are working on as per the brand team brief, following up with them on deadlines etc.# Coordinating with media agency on the execution of media plans.# Coordinating with various departments for various brand related work.# Conducting BTL activities for the brand based on the requirement.# Working with the team involved in organizing media events and familiarizing tours.# Workings with the team involved in creating and deploying innovative marketing communications initiatives.# Leverage marketing and creative expertise to prepare videos, trade show displays, advertising, presentations, and brochures.# Conceptualize, plan & execute the events ranging from exhibitions to dealers meet, press conference to entertainment nights.# Successfully assisted in revamping of company’s corporate Website.# Incited and implemented Social Media Marketing which helped company to make a prominent presence on social networking sites like Facebook, LinkedIn, YouTube & blogs etc.# Maintaining and conducting activity in accordance with monthly activity calendar for enhancement of interaction opportunities with media personnel and internal employees.# Successfully conducted media monitoring for the company.# Proposed a software application for better contact management of PR & media agency databases.# Coordinated BTL & ATL activities for the brand Omaxe. Show less

  • Sr Executive - Corporate Communications

    Jul 2012 - Feb 2013

  • Executive - Corporate Communications

    Sept 2010 - Jul 2012
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  Brilliance Display Devices

  Mar 2013 - May 2014

  Assistant Marketing Manager

  #Servicing of existing clients and generate new business from them#Understanding client's communication requirements and designing the well-targeted brief#Creating a portfolio of client accounts and monitoring the ongoing activities related to them#Managing, reviewing progress, and delivering the client’s advertisement projects#Research about clients' products, services, plans, competitors, and target markets#Understand the client's marketing objectives in terms of sales, market share, competitor products brief the media department so it can develop the media strategy#Designing the communication timeline chart, and communication stages#Vendor management & assist sales team in the budget projection of campaigns#Conducting meetings with the clients as well as informing them about the current work status of their projects#Establishing relationships with new clients and maintaining and nurturing business relationships with existing client#Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained#Recruiting and training new account executives Show less

• 

  Makaan.com

  May 2014 - Jan 2017

  Assistant Campaign Manager

  • Worked in close collaboration with the senior campaign managers to plan and execute campaigns plan (product launches, dealer meets, direct mail campaigns, trade shows, catalogs, and targeted search engine marketing) for the high-value accounts.• Extensively supported Sales Team in renewal and extension of the contracts and cross-sell.• Managed development and publication of all marketing material as per marketing plans, including printing of brochures, business cards, and marketing materials. Conceptualized and implemented promotional campaigns.• Displayed excellence in management and enhancement of the lead generation campaigns. Show less

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  Trantor

  Jan 2017 - Mar 2019

  • Strategized and managed App Store Optimization Projects (ASO & PSO) for Google B2B & B2C Apps – Google Assistant, Google Map, Gpay, and so on.• Ensured retention and account development of key business by building long-term strategic partnerships based on in-depth customer understanding. • Mentored and led the team of 15 members, involved in defining and driving the product strategy for App Store Services - Google Apps, including creating and implementing plans for enhancing App`s visibility in multiple app stores globally.• Distinguished role in creating and executing promotional and marketing strategy for 25+ consumer-based and B2B apps on the App stores.• Conducted A/B testing along with analysis of the data to define and execute campaign goals• Successfully enhanced Google Apps product visibility and discoverability in the App store up to 25%.• Optimized app creatives (icon, screenshots, and preview videos) to facilitate localization of the app activation across multiple regions. Show less

  • Associate App Marketing Lead for Trantor at Google

    Apr 2018 - Mar 2019

  • Campaign Manager for Trantor at Google

    Jan 2017 - Apr 2018
• 

  V-TAC Innovative LED Lighting

  Oct 2020 - Dec 2021

  Marketing Manager (MEA, UK & EU)

  Marketing Operations: Mentoring and leading a team of 5+ members, involved in ATL, BTL, E-Com, Digital, and CRM. Spearheaded and established annual paid media strategy, budgeting, and media projects. Established Brand and Marketing strategies for the company’s diversified portfolio of LED Lighting, Smart Home, Audio/Video, and electrical products across MEA, UK, and EU.Brand & Product Management: Research & analyze market trends, demographics, competitor products, and other relevant information to form marketing strategies. Devised and implemented strategies for brand/campaign launches, involving driving category campaigns, P&R, and content strategy and management across Advertising, Social, Digital, Web, and PR/Blogs, and so on.Strategy Development & Execution: Develop, execute, and monitor all key marketing strategies across Digital, Social, Web, and Print along with management of the traditional marketing channels (BTL & ATL) of marketing along with support to the Trade Channel – catalogs & brochures.Digital Marketing & Reporting: Remarkable ability to pick new trends in digital marketing, including assessment of the new technologies ensuring high visibility of brand ahead of the industry developments, and developments in the mobile marketing. Performed post-campaign analysis to report KPIs and distribute learning for future campaigns. Show less

• 

  Stylemylo

  Jan 2022 - May 2023

  Marketing Consultant

  As a remote Marketing Consultant for Stylemylo (kids apparel e-commerce website), I utilized my strong organizational skills and exceptional understanding of changing market needs to develop and execute long-term marketing strategies. My focus on matrix and project management helped me achieve significant results for the company, including a 10% seasonal increase in orders and a 20% increase in regional engagement levels.Through my effective social media marketing and below-the-line (BTL) strategies, I was able to increase brand awareness and visibility in the Middle East market. Working remotely, I was able to establish a strong online presence for the website and successfully grow its brand in the region. Overall, my experience highlights my ability to deliver measurable results through targeted marketing strategies and effective project management. Show less

• 

  Tiny Tusky

  May 2023 - now

  Co-Founder
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  WingsWay Training Institute

  Feb 2024 - Jul 2024

  Head of Marketing Communications

  Mentoring and leading a team of 5+ members, involved in ATL, BTL, E-Com, Digital, and CRM. Spearheaded and established annual paid media strategy, budgeting, and media projects.Brought down the marketing cost by 45% within a quarter with increase in revenue.