Tobias Specht

Tobias Specht

Student Assistant

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  • Timeline

  • About me

    Sr. Alliances Sales Manager (Western Europe) | John Deere Financial

  • Education

    • University of Mannheim

      2005 - 2011
      Diploma Business Administration and Management, General

      Focus areas: International Management, Taxes, Intercultural Qualification

  • Experience

    • Mannheim Business School

      May 2006 - Aug 2008
      Student Assistant

      - assisted international MBA students in Mannheim- organized curricular and extra-curricular events for MBA students in Mannheim- organized recruiting events

    • EY

      Jul 2007 - Aug 2007
      Intern

      - Support of auditing activities- Selected for intern promotional program "Xperience"

    • John Deere

      Sept 2010 - now

      - Digital Transformation- Digital Marketing Strategy- Customer Experience Management- Project Management - John Deere Financial Sales Management for BeNeLux- Digital Marketing Strategist- Customer Experience Management- Project Management- Web Analytics Reporting- Stakeholder Management - Coordination, steering and monitoring of all Marketing Planning Activities in EAME countries.- Responsible for 1 of 4 process steps (Go-to-Market) of the global Enterprise Customer Acquisition Process.- Horizontal and vertical stakeholder relationship management within Sales and Marketing organization. - responsible for European social media program (12 countries)- in charge of web analytics reporting (Adobe Sitecatalyst, Google Analytics)- implemented search engine advertising campaigns in 5 European markets- designed/developed/implemented E-Business tools- managed Europe-wide digital marketing campaigns Topic Diploma thesis: E-Commerce opportunities for John Deere in the lawn mower market.

      • Sr. Alliances Sales Manager (Western Europe)

        Dec 2023 - now
      • Manager Strategic Marketing & Digital Transformation | John Deere Financial

        Nov 2020 - Dec 2023
      • Manager Marketing Communication & Alliances Sales Manager BeNeLux

        Sept 2018 - Nov 2020
      • Tactical Marketing Planning Coordinator

        Jul 2016 - Sept 2018
      • E-Business Project Manager

        Mar 2011 - Jun 2016
      • Diploma Student

        Sept 2010 - Feb 2011
  • Licenses & Certifications