Tobias Specht

Experience

• 

  Mannheim Business School

  May 2006 - Aug 2008

  Student Assistant

  - assisted international MBA students in Mannheim- organized curricular and extra-curricular events for MBA students in Mannheim- organized recruiting events

• 

  EY

  Jul 2007 - Aug 2007

  Intern

  - Support of auditing activities- Selected for intern promotional program "Xperience"

• 

  John Deere

  Sept 2010 - now

  - Digital Transformation- Digital Marketing Strategy- Customer Experience Management- Project Management - John Deere Financial Sales Management for BeNeLux- Digital Marketing Strategist- Customer Experience Management- Project Management- Web Analytics Reporting- Stakeholder Management - Coordination, steering and monitoring of all Marketing Planning Activities in EAME countries.- Responsible for 1 of 4 process steps (Go-to-Market) of the global Enterprise Customer Acquisition Process.- Horizontal and vertical stakeholder relationship management within Sales and Marketing organization. - responsible for European social media program (12 countries)- in charge of web analytics reporting (Adobe Sitecatalyst, Google Analytics)- implemented search engine advertising campaigns in 5 European markets- designed/developed/implemented E-Business tools- managed Europe-wide digital marketing campaigns Topic Diploma thesis: E-Commerce opportunities for John Deere in the lawn mower market.

  • Sr. Alliances Sales Manager (Western Europe)

    Dec 2023 - now

  • Manager Strategic Marketing & Digital Transformation | John Deere Financial

    Nov 2020 - Dec 2023

  • Manager Marketing Communication & Alliances Sales Manager BeNeLux

    Sept 2018 - Nov 2020

  • Tactical Marketing Planning Coordinator

    Jul 2016 - Sept 2018

  • E-Business Project Manager

    Mar 2011 - Jun 2016

  • Diploma Student

    Sept 2010 - Feb 2011