Lolade Ozomoge, MBA, CCMP™

Experience

• 

  Mediacraft Associates Limited

  Feb 2013 - Jan 2021

  • Directed executive-level communication for high-profile clients, enhancing media presence and stakeholder trust.• Collaborated with senior leadership to craft strategic communication plans aligned with organizational goals.• Managed sensitive communication initiatives, including crisis communication and organizational restructuring.• Led a team of 11 communication specialists, fostering a collaborative and high-performing work environment.• Oversaw the creation of multimedia content, ensuring adherence to institutional messaging and tone.• Implemented streamlined editorial processes and optimized content calendar to ensure consistent publishing, content quality, maintaining in- house publishing style, and timely delivery, which led to a 23% increase in overall content output.• Recruited, managed, trained, and mentored communications team and editorial staff comprising eleven members on industry best practices regarding news tracking, event coverage and reporting, content creation and strategic communications. Mostrar menos • Created original content (features, articles, infographics, videos, graphic designs) with SEO writing techniques that produced website visits of 3,600 in the first 3 weeks of launch.• Created strategic content like products review and entrepreneur spotlight, t which led to the conversion website visitors to 7 ad space buyers within five months of launch.• Secured numerous paid and unpaid media placements in highly rated publications, resulting in 60%-65% jump in brand visibility over time for company's clients in various sectors from aviation to manufacturing, government, banking and finance, oil and gas, insurance, and health.• Grew the website's features section visit from 9,000 to a minimum of 45,000 monthly unique visitors within six months.• Contracted guest authors (subject matter experts) that contributed original content which increased the site's engagement rate by 65% and 10% increase in referral traffic.• Managed three high-profile crisis situations by controlling the narrative in the media to protect their reputation and reduced negative media coverage by 45, 50, and 70%, respectively, owing to established media relationships.• Boosted social media following within six months through consistent engaging content. Facebook grew by 25%, LinkedIn by 13.3%, Instagram by 60% and Twitter by 37%.• Boosted community engagement by 25% through PR campaigns, partnerships with local organizations and influential members of the community. Mostrar menos

  • Senior Editor, Communication & Content Strategist

    Feb 2015 - Jan 2021

  • PR Executive & Content Developer

    Feb 2013 - Feb 2015
• 

  Windfall Ecology Centre

  Jan 2021 - now

  Manager, Digital Communications

  • Leading internal and external communication strategies, enhancing organizational visibility by 88%.• Offering high-level communications advisory support to management team, and developing strategic messaging for senior leadership, ensuring consistency with institutional tone and priorities.• Collaborating with program managers and project coordinators to translate complex concepts into simple, relatable, and compellingcontent for various channels.• Mapping out and implementing internal communications strategies, which has fostered 35% improved employee engagement and responsiveness for all of Windfall Centre’s change projects.• Creating a variety of communications materials and content such as website and social media content, newsletter, communication plans, marketing strategies, marketing campaigns, press releases, media relations materials, speeches, presentation materials, media advisory, Q & As, monthly, quarterly, and annual marketing reports.• Planning, delivering, and optimizing multi-channel marketing campaigns, resulting in an 88% increase in brand visibility.• Cultivating and maintaining relationships with journalists, editors, and media houses to secure paid and unpaid advertising slots.• Developing detailed marketing performance reports to track and analyze campaign KPIs to provide insights on return on investments.• Spearheading and executing multiple marketing communications projects with internal teams and external partners to deliver a variety of program campaigns promoting climate action and environmental sustainability projects. Mostrar menos

• 

  4P Academy Inc.

  Jun 2021 - Oct 2022

  Chief Editor - Volunteer

  • Monitored and evaluated content structure, layout and quality to maintain in-house publishing style and standard.• Determined the tone and scope of every content.• Established publishing guidelines for the website.• Edited, proofread and approved content to check for plagiarism, copyright infringement, grammatical errors, punctuation errors, faulty vocabulary and sentence structure.• Reviewed and rewrote content to create fresh appeal to the target audience.• Implemented Search Engine Optimization (SEO) writing techniques for content creation processes.• Mapped out and implemented effective SEO strategies for website optimization.• Researched and analyzed digital technology trends. Mostrar menos

• 

  SOPA (Settlement Online Pre-Arrival)

  Mar 2022 - now

  SOPA Newcomer Network Volunteer-Content Creator

  *Managing content ideation and deciding on topics that will interest and provide useful information to Canadian immigrants, especially newcomers in the process of settlement.*Researching information, vetting and retrieving useful facts for content development *Creating and editing original content (graphic and written) that resonates with immigrants*Promoting engagement on the SOPA Newcomer Network page👉https://www.linkedin.com/groups/8452331/Settlement Online Pre-Arrival (SOPA) is an Immigration, Refugees & Citizenship Canada (IRCC) funded program that delivers free pre-arrival services for job readiness, success and retention.Resources and courses are offered at no charge, these include: one-on-one orientation, job search support, employment counselling, and workplace culture training, as well as referral to a wide range of post-arrival services upon entry to Canada. Mostrar menos

• 

  EmpowHERto

  Jan 2023 - Jan 2025

  Director of Communications - Volunteer

  • Developed and implemented integrated communications strategies to promote events, programs, and fundraising initiatives aligned with EmpowHERto’s mission and goals. • Oversaw and supported direct reports (PR and Marketing Manager, Communications Manager, Brand Manager, Content Manager and Editor, and Graphic Design Manager) in managing their respective sub-teams, ensuring alignment with organizational objectives.• Provided guidance and mentorship to managers, fostering their professional growth and ensuring they deliver high-quality work through their teams.• Facilitated cross-departmental collaboration, ensuring that the communications, marketing, branding, and content strategies are cohesive and impactful.• Supported program teams in amplifying their initiatives to various audiences through multichannel marketing.• Reviewed and approved strategies and deliverables proposed by managers, including marketing plans, PR campaigns, and creative content calendars, ensuring alignment with EmpowHERto’s mission and branding.• Consistently recruited talent for communications team, and assessing departmental and individual performances to ensure strict alignment with set goals.• Maintained a strong brand identity for the organization across all communication channels and touchpoints.• Developed brand guidelines and supervised implementation throughout the organization. Mostrar menos

• 

  Canadian Black Policy Network

  Mar 2024 - now

  Director of Communications - Volunteer

  ● Leading the development and implementation of a cohesive marketing plan to increase brand awareness, ensuring it is aligned with CBPN’s business goals and key initiatives.● Providing advice, strategic direction and leadership to the Executive Committee for CBPN’s communications, event management, media and marketing initiatives, ensuring alignment with the Network’s mission.● Managing the implementation of communication messages via the media, print publications, CBPN website, and social media platforms (Twitter, Instagram, LinkedIn, and Facebook).● Creating and implementing media relations strategy related to enquiries, press materials, interviews and issue/crisis management.● Working in conjunction with the Director of Funding Partnerships to allocate funding accordingly, and managing project costs.● Developing and implementing content creation and branding strategies.● Liaising with marketing vendors to deliver measurable creative strategies and complete project deliverables in a timely manner. Mostrar menos