Vivek Kumar Singh

Experience

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  Innoexcel Technologies Pvt Ltd

  Apr 2011 - Jun 2011

  Management Trainee

  Study of internet marketing campaign -- detailed analysis of internet as social media.» Developed online marketing strategy for brand building and awareness.» Updates on social media for continuous recall and interaction.» Analyzing keywords and interpreting the search results.» Designing ads with content on Google ads.(pictorials and textual)» Deciding on the daily budget for PPC, CPM and CPA for a determined reach to target audience.

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  WeShineTech

  Jun 2012 - Oct 2013

  Business Development Executive

  • Business Development of software based on cloud computing. (SAAS based systems/applications)• Develop, plan, coordinate and contribute in various marketing research activities to recognize potential clients.• Build a network of key contacts and relationships with the existing clients and acquiring new customers.• Demonstrate and provide product training for clients online or by visiting them personally. • Tracking competitor’s activities and providing valuable inputs for fine sales & marketing strategies.• Identify prospective customers in various verticals.• Analyzing client’s requirement and identifying means to support them.• Maintaining & updating CRM for daily sales activities, and keeping a track of performance.• Make effective proposals for the customers with customized requirements. Show less

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  AiQ Brand Quotient

  Nov 2013 - May 2015

  Account Manager - Digital Marketing

  • Generated new ideas to fuel client’s digital campaigns.• Created and maintained digital calendar for the smooth flow of strategy implementation.• Managed paid campaigns majorly on Google Adwords, Facebook, LinkedIn.• Implement PPC strategy across online platforms, analyzing campaigns CTR, conversions, landing page with continuous analysis/optimization to achieve maximum ROI.• Worked on technical architecture, implementation of search engine optimization (SEO) techniques for clients, insuring increase in traffic on website, blogs through quality link building.• Worked Google Analytics, good knowledge of metrics & dimensions, ability to analyse reports & create dashboards.• Analyzed digital campaigns and translate insights/ qualitative data into recommendations and plans for revising the campaigns strategies.• Tracking, measure and report performance of campaigns and making necessary changes to the campaigns.• Analyze and document competitor activities.• Responsible for budget planning and budgetary control of all Digital Marketing activities as per the client’s SOW• Ensured timely delivery of the project and preparing monthly reports for the clients with proper analyzing the activities. Show less

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  DB Corp Ltd.

  Jun 2015 - Apr 2017

  Assistant Manager - Brand Marketing

  • Ensured digital standardization of DB Corp Ltd. across all digital platforms.• Helped in building brand equity through digital campaigns, responsible for brand visibility of all marketing, CSR initiatives and increase in the digital fan base.• Directly responsible for managing all paid campaigns across the digital marketing ecosystem (Google Adwords, Facebook, YouTube, Instagram, LinkedIn ad campaigns) as per approved budget.• Responsible for planning and executions of email push campaigns, promotion through mobile campaigns for greater reach and better brand awareness.• Developed and implemented content calendar for campaigns accounts/ pages on social platforms.• Ideation, planning and coordinating with agency for designing of campaign specific - landing page, website and content development.• Briefed the creative agency to design/develop an impactful ad creative for the brand campaigns.• Worked closely with agency for creating brand specific creative and TVC. • Identified upcoming awards, helping in awards entries presentations and videos.• Campaign promotion on various ecommerce portals like (Amazon, Kindle, etc.) and relevant websites.• Took part in discussion and reviews platforms likes - Quora, mouthshut for enhancing online reputation.• Monitor, evaluate results and performance across the digital channels though analytical tools such as Google Analytics.• Worked on performance report after every event/campaigns. • Staying up-to-date with digital marketing trends and potential new channels and strategies. Show less

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  Mr hot foods

  Feb 2017 - Dec 2019

  Co-Founder
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  Massive Restaurants Pvt. Ltd.

  Sept 2017 - Apr 2020

  Assistant Marketing Manager

  • Taking care of brands like - Farzi Café, Masala Library, PaPaYa, Made in Punjab, YOUnion, KODE, TYGR, Bo Tai• Involved in planning, managing and executing brand campaigns (digital and OOH)• Ideation, planning for various events for greater consumer engagement and ensuring building brand equity.• Knowledge of all aspect of marketing touch points – social media, digital, influencer marketing, ATL, BTL etc. with experience in managing 360 marketing campaigns (campaigns involving different channel mix) • Working closely with the graphic designer, copywriters, creative, PR agency to plan and launch campaigns (Newspapers/ Magazines/ Journals) advertisements, coverages, TVC, Radio advertising, Outdoors – Hoardings, Pole Koisks, Billboards, Mall promotion.• Forging partnerships- SPOC for affiliate/ alliances partners like – eazydiner, zomato, dine in, dine out etc.• Working with influencers and monitoring their digital updates. • Co-ordination with CRM team and handled brand loyalty program. • Regular monitoring of all digital/feedback platforms/channels in order to maintain brand’s online reputation. • Work closely with the content, design, landing page, web, app development teams to ensure timelines are met and quality standards maintained.• Working with social media team ensuring good traffic/ engagement. Internal analysis on campaign performance.• Staying updated with latest digital marketing trends. Show less

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  Dagamma Ecommerce Solutions Inc.

  Sept 2020 - now

  Digital Operations Specialist - Ecommerce

  • Responsibilities include monitoring and managing client’s Amazon account globally (main marketplaces - USA, UK and Canada)• Responsible for e-commerce and merchandising strategies from inception (research and development) to execution (implementation and reporting).• Taking ownership of a portfolio of products, ensuring their success day-to-day including: content and creative on the listing, marketing tactics, financial health of the business, customer service, risk mitigation and compliance, inventory and developing strategies for growth.• Proactively diagnose issues and develop action plans as per need.• Other responsibilities include:• Analyze Amazon ASIN level data (sales, conversation rate, page views, costs, etc.) to determine why certain products are trending up or down, clearly articulate observations and propose strategies to troubleshoot problems.• Day-to-day maintenance of keeping product listings successful on Amazon. This includes: best seller tags, monitoring metrics shifts, understanding market trends, changing customer profiles, demographics, daily reporting, competitive landscape, pricing changes, liasoning with offshore customer service teams, and inventory monitoring.• Proactively diagnose issues before they are problems and understand everything about the ecosystem in which our products are selling (e.g., competitor landscape, industry landscape, Amazon marketplace policy changes).• Research programs and tools on Amazon and other ecosystems to increase sales, ensure we are protecting our brand (e.g., Amazon Transparency)• Familiar with compliance operations, risk mitigation planning, knowledge of brand registration, trademark and copyright issues.• Helping team with Trademark infringement and Intellectual Property Management.• Produce daily, weekly and monthly reporting for all listed products. Show less