Paul G. Pochtar R.Ph.

Experience

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  Novartis Pharmaceuticals Corporation

  Jan 2000 - Apr 2012

  Vice President; Oncology Managed Markets and Market Access

  Built and successfully led a 30 person team since the inception of the business unit building brand equity by commercializing the growing cancer product portfolio representing over $3.5 billion in annual sales.Transformed Hematology & Oncology brand value propositions by integrating Health Economics, Policy and Patient Advocacy to address the needs of payers, large integrated medical groups and specialty pharmacy. Developed Managed Markets & Access Strategic Plan; restructured account management; created first Oncology Payer and Specialty Pharmacy team and introduced rigorous customer segmentation techniques to effectively capitalize on their capabilities to achieve brand objectives. Recognized as industry leading account management team by Managed Care Decision Makers (HIRC Fall 2011). Leader in building innovative payer relationships, pricing and contracting strategies, unique specialty pharmacy initiatives, novel distribution approaches and best in class reimbursement support services. Show less

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  Bayer Healthcare Pharmaceuticals

  Sept 2012 - Apr 2015

  Vice President; Payer Marketing

  Successfully built Payer Marketing function responsible for developing innovative market and patient access strategies that combine clinically effective drugs with novel approaches to therapy management across a diversified specialty product portfolio of (5) Franchises - Oncology, Women's Health, Cardio-Pulmonary, Hemophilia and Multiple Sclerosis representing over $2.4 Billion in annual sales. Established organizational credibility for the newly created Payer Marketing function by delivering business results which included (5) successful launches, building a high performing team and bringing new competencies to the organization. Strengthened fundamental business planning processes that improved alignment, accountability and transparency across Managed Market functional skill centers, franchises and partner functions such as Health Economics, Medical, Policy and Advocacy in pursuit of market access objectives and business results. Show less

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  Aventria Health Group

  Oct 2015 - now

  Senior Vice President Market Access

  Specializing in developing differentiated BioPharmaceutical specialty drug commercialization and market access strategies throughout product life cycles that successfully solve clinical and business issues facing key brands for Pharmaceutical and Healthcare clients. Aventria Health Group is a boutique marketing, communications and patient care firm offering clients unique solution oriented approaches from strategic planning through tactical execution that maximize portfolio access and growth.