Abhirami Shibu

Experience

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  English Box Plug-in & COCOLO

  Aug 2018 - Feb 2020

  STEAM Instructor

  - Taught the afterschool program for Pre-K - Grade 4 students for 20-28 hours/week- Designed the curriculum structure incorporating the STEAM module- Conducted English training sessions and personal development programs for adults

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  Ritsumeikan Asia Pacific University

  Jan 2019 - Jan 2020

  Vice President, APU's Public Policy Aficionado (APPA)
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  KUDUMBASHREE - NATIONAL RESOURCE ORGANIZATION (NRO)

  Aug 2020 - Dec 2020

  Research And Development Intern
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  NeoITO

  Feb 2021 - Mar 2023

  - Conceptualized and executed organization-wide employer branding activities, delivering a notable 56% increase in employee engagement as measured through a comprehensive survey.- Coordinated Annual Day programs, including designing award criteria and formulating incentives for awardees for 2 consecutive years.- Independently designed and developed a WordPress website using Divi from wireframe to launch, cutting down the internal website creation timeline by 66.67%, setting a record-time achievement in the company.- Developed a unique brand identity, graphic style, and tone for use in communications. - Led employer brand awareness campaigns across multiple platforms, resulting in an 81% increase in brand recognition among new job applicants.- Utilized data-driven insights to optimize recruitment channels and employee management channels, resulting in < 5% employee turnover in FY 2022.- Acted as a Fractional Account Manager and led the Sales team for approximately 2 months. Show less - Solo-handled LinkedIn content strategy for the company page and achieved organic followers growth of 376.19% within 16 months. - Ghostwrote personal branding content for the social media accounts of C-suite executives and increased the number of organic followers in these accounts by a minimum of 170%. - Awarded the NeoITO Awards 2021 for Integrity in Action within 1 year of service. - Led and managed the branding team to assist with content planning and ideation. - Developed and executed production and post-production strategies for the organization's social media channels. - Curated product demo videos and other collateral materials as required. - Facilitated the growth and management of a Discord community, resulting in a remarkable increase in membership from 75 to 251 within a quarter.- Collaborated closely with the Chief Community Officer to organize virtual events, webinars, and AMA sessions driving member participation in the Discord community. Show less

  • Employer Brand Strategist

    Nov 2022 - Mar 2023

  • Associate Brand Strategist

    Apr 2021 - Jan 2023

  • Content Writer

    Feb 2021 - Mar 2021
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  Jiitak Inc.

  Mar 2023 - Jun 2023

  Brand Strategy Consultant

  - Spearhead the development plan for JIITAK's overseas expansion by creating a comprehensive website strategy.- Identified the necessary landing pages for optimal Google ranking and designed wireframes with suggested animations and templates for website creation on Webflow.- Collaborated with the leadership team to implement best brand practices for sprint planning and website creation.- Contributed to the website's content development by providing copywriting services for the landing pages. Show less

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  Salma Constructions

  Jul 2023 - Dec 2023

  Brand Management Consultant

  - Solo-handled complete website overhaul for cthe client, driving brand revitalization.- Established brand foundation and differentiation strategy, defining tone of voice and archetypes.- Crafted buyer-focused downloadable resources, capturing leads and contact details.- Curated entire website content, ensuring alignment with new brand identity.

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  NZUni Talent

  Apr 2024 - now

  - Serves as the first-ever social media manager for the national-level jobs board that supports university students through their job-hunting process- Manages the Instagram and TikTok accounts for the jobs board to increase its awareness among university students and boost engagement- Plans the content calendar and executes all steps in content creation, including filming, editing, hashtag research, and posting- Acts as the point of contact for the NZUni Talent Ambassadors at the 8 Universities in New Zealand regarding social media content creation and sharing- Collaborates with all the ambassadors from the universities to discuss promotion activities for all the career-focused yearly events that occur in the respective universities- Engages with all comments and messages received on the social media accounts and interacts with other profiles to maintain traction Show less

  • Content Creator / Social Media Co-Ordinator

    Aug 2024 - now

  • NZUni Talent Ambassador

    Apr 2024 - now