
Danny Schneider
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About me
Collaboration Leader I Senior Regional Sales Manager I Key Account Manager I Beverage Consultant
Education

University of Minnesota-Twin Cities
-
Experience

BuiltRite Builders
Jan 2005 - Jan 2012Contractor
Clover Super Foods
Jan 2010 - Jan 2013Sales Rep
Bernick's
Nov 2012 - Dec 2019Vending Operations Supervisor
Feb 2019 - Dec 2019Trade Development Manager
Nov 2013 - Feb 2019Market Manager
Nov 2012 - Oct 2013

Bang Energy
Dec 2019 - Jun 2022Direct lead account responsibility in identified regional account universe. Performance to be reviewed quarterly against scorecard metrics.Direct sales responsibility of up to 20 key account relationships within assigned geography, focus on the BU high ACV chain accounts, and local chains.Ensure area compliance on national corporate mandated and optional programs.Ensure local market/region pricing is in line with National pricing standards.Work with Field Sales Organization to ensure In-store standards.Direct contact to local/regional/national account teams within distributor to set strategy and sales expectations.Responsible for building and owning relationships through select management within wholesaler network sharing key contact responsibilities for Company communication Show less The Territory Sales Manager is responsible for the relationship with the distributor and owns the joint business planning and market execution. Their main priorities include developing annual business plans, driving VPX initiatives, aligning, setting and tracking Key Performance Indicators (KPIs) through a set group of Distribution Partners (DPs) by promoting thought leadership management systems. Key responsibilities include: communicating strategic priorities; ensuring implementation of merchandising standards; tracking and measuring KPI execution; monitoring sales/POS progress against business plans; and coaching DPs & FSM’s to execute with excellence. Show less Create, build and maintain strong partnerships with Distributors and Retailers to grow the VPX Portfolio in assigned territory.· Apply company sales strategies in key markets to dominate the energy category· Communicate to our Distributor Partners to execute in trade execution with upcoming promotional programs and activities.· Work closely with Regional Sales Manager and Leadership team to ensure streamlined communication is received.· In Trade with Distributor Partner’s Sales team three to four days per week to educate teams and execute total VPX Portfolio.· Identify in trade opportunities to work with distributor partners to improve retailer support· Build strong local level relationships with key decision makers for chain accounts in territory.· Strong emphasis on continued education with Sales Teams on category management, innovation, market conditions, competitor knowledge and trends in their assigned territory Show less
Key Account Manager
Feb 2022 - Jun 2022Territory Sales Manager
Dec 2020 - Feb 2022Field Sales Manger
Dec 2019 - Dec 2020

Guayakí Yerba Mate
Jun 2022 - Apr 2024Distributor Partner ManagerGENERAL DESCRIPTIONThe purpose of the Distribution department is to own Guayaki’s territory and channel expansion strategies, route-to-market strategies, distribution partner (DP) management, and sales operations functions in the US and International markets. The Distributor Partner Manager (DPM) is responsible for alignment of and execution against Guayaki’s commercial strategy and brand standards across Guayaki’s Distribution Partner Network (DPs). The role of the DPM is to bring value through business planning, driving market execution, ensuring implementation of Key Accounts programs, while bringing to light Guayaki’s marketing mix within the DP.RESPONSIBILITIES1. Lead the annual Business Planning (BP) process with the DPs to ensure alignment with Guayaki priorities and expectations.2. Conduct monthly and quarterly planning reviews to review performance against BP and targets.3. Regularly participate in DP sales meetings, perform trainings, and conduct market visits to assess in-store execution and develop action plans against opportunities.4. Oversee DP performance, inclusive of sales volume and in store execution (ie. perfect store, winning vs. competition, volume targets, etc.)5. Analyze market and distributor depletion data to produce insights and support tactics in market.6. Manage Point of Sale (POS) materials, coolers, and equipment, including forecasting, ordering, tracking, and delivery of assets to ensure correct deployment of assets in in the trade.7. Manage implementation of shelf incentive programs in independents and work with local DP-managed Key Accounts.8. Serve as go-between with Guayaki’s Key Account (KA) team and DPs to communicate priorities and implement regional and national KA programs.9. Implement Guayaki’s marketing mix within DP, including in-store brand standards and merchandising guidelines (i.e., POS, pricing, etc.). Show less

NEW ULM BREWING & BEVERAGE COMPANY
Apr 2024 - nowSenior Regional Sales ManagerResponsible for developing and implementing sales, marketing, financial and structural strategies for thecompany.
Licenses & Certifications
- View certificate

Icebreakers for Teams, Meetings, and Groups
LinkedInJul 2021 - View certificate

Using Power BI with Excel
LinkedInJun 2021 - View certificate

Business Ethics for Managers and Leaders
LinkedInAug 2021 - View certificate

Coaching Skills for Leaders and Managers
LinkedInAug 2021 - View certificate

Managing Teams
LinkedInAug 2021 - View certificate

Lean Six Sigma Foundations
LinkedInAug 2021 - View certificate

Managing Misconduct in the Workplace
LinkedInAug 2021
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