Maria Fernanda E.

Experience

• 

  Grupo Kuo, S.A.B. de C.V.

  Jan 2006 - Jan 2008

  Financial Analyst

  • Direct report to CFO• Analyse monthly and quarterly financial results• Develop a go-to-market study for the Chinese market

• 

  Reckitt Benckiser

  Jan 2008 - Oct 2011

  Account Executive

  • Supervise up to 20 Promoters of retail channel• Improve performance of promoter´s route • In charge of increasing sales performance in Bodega Aurrera channel

• 

  VOXPOP S.A de C.V

  Nov 2011 - Jan 2017

  Corporate Sales

  Responsible of corporate sales, developing new customers and increasing customer portfolio generating higher sales and revenue. Selling radio in retail: Walmart, Soriana, Comercial Mexicana, HEB, Calimax, Al Super , Chedraui.Generate new business and ensuring market and revenue growth. Committed to provide the best solution that meet customer needs. Present reports showing cost-benefit analysis of implementing Voxpop.Managing customers such as Kellogg´s, Unilever, GSK, Coca Cola, Cuauhtémoc, T-fal, Genommalab Show less

• 

  ABUBABY

  Jan 2017 - Jan 2021

  Manager E-commerce

  Manager of G.R.E. Mexican company that is dedicated to the development and implementation of platforms for e-commerce and mobile payment apps with WaoPay. Development of marketplace and online stores. Distribution and commercialization of products, support for SMEs and foreign companies to enter the Mexican market.Responsible for the development and growth of the company at national level.Responsible for the sales and marketing team.Responsible for the sponsorsOffer the different solutions of digital marketing, printed, pop according to the needs of each customer.Generate new business and ensuring market and revenue growth. Committed to provide the best solution that meet customer needs.Also responsible for the development, creation and growth of the online store www.abubaby.com.mxProduct and brand development - e-commerce.integration and analysis with the different online payment gateways.Responsible for all negotiations with national and international suppliers.Responsible for all marketing strategies. Show less

• 

  Fintech Mobene

  Jan 2021 - Jan 2022

  LATAM Business Manager Mobene Digital Tech Fintech

  Based on our business and technical needs as Fintech I am responsible of find and develop business relationship with suitable companies for negotiation and collaboration. Maintain good relationship with business team of the vendors, contact the latter for business or service support needs, and conduct negotiations to minimize service cost.Contact local (Mexico, Colombia , Brazil) vendors in a timely manner if there’s technical issues when using the vendor’s services, and urge the vendor to assist in solving the problem as soon as possible.Follow and execute the integration of each solution.Negotiation and monitoring of OCR, Mobile solutions, digital onboarding, biometrics, digital payments, SMS, RCS, Chat bots, VOIP, Call center , Contact center, Anti-Reverse Engineering solutions, anti-tamper, among others.Carry out strategic alliances for the positioning and growth of the credit card and digital credit applications.Responsible for developing the Credit card business strategy where my objectives were associated with increasing market share, building the value proposition by developing new functionalities, increasing brand positioning through electronic and traditional media and ensuring compliance with internal processes and applicable regulations.My most important achievement was to consolidate the business unit within the organisation, building my team from scratch. This led us to get the card portfolio with 2 million cards in 7 months.Skills: Process Design - Oral Communication - Marketing Strategy - Leadership - Communication - Financial Modelling - Critical Thinking - Problem Solving - Budget Tracking - Commercial - International Project Management - Future Scenario Development - FinTech - Executive Management - Executive Management Show less

• 

  CloudPayments Latinoamérica

  Jan 2022 - Sept 2023

  * Develop and manage business relationships with key partners* Build business cases around identified opportunities (size of the business, potential customer acquisition opportunities, strategic branding opportunities, partnerships that benefit our customers and or the company, etc.)* Generate sales pitch (commercial and financial proposals)* Interact with internal teams (Marketing, Product Management, Finance, Risks, Legal & Compliance, etc) to build value proposition proposals and execute projects.* Teamwork Develop implementation plans for new projects along with Product Management, Marketing/Branding, Finance, Operations, and other Teams, making analysis of viability, in order to offer the best way to leverage the business.* Implement and manage projects.* Following up new business opportunities and setting up meetings.* Conduct research to identify new markets opportunities and customer needs.* Arrange business meetings with prospective partners.* Control and monitor the Key Performance Indicators of all partnerships, making analysis of feedback and planning new alternatives / business opportunities or finding financial / cost optimizations in current ones* Develop and implement plans that enable the increase of business profitability.* Ensure that such plans adhere to the company objectives for increasing Credit card customers base, strengthening branding and positively impacting profitability.* Bring all the necessary information from the partners or the opportunities to contribute to the decisions process, presenting different use cases when possible. Show less Manage proposals for new functionalities or improvements about the different products.Development process with the engineering team. Design evaluation process of forward impact to the implementation of new developments or functionalities.Manage the alliances that are required from the different merchants or suppliers.Design and align product roadmap.Analysis of the market, analytics of the main competitors and their features.Analysis of competing products. Making a list of strengths and weaknesses.Creation of vision, mission and product strategy.Analyze and compare all the online anti fraud solutions and chargeback. Prospect and manage the e commerce leads Show less

  • Sr Product Business Development Manager

    Oct 2022 - Sept 2023

  • Product Business Development Manager

    Jan 2022 - Oct 2022
• 

  ICumulus

  Sept 2023 - Sept 2024

  Growth Specialist Latam

  I am a Growth Specialist at iCumulus. We help our clients identify, engage, and convert business prospects into qualified sales leads, using social and digital channels.iCumulus has designed and implemented hundreds of demand generation and lead generation programs, for brands such as Oracle, SAS, DocuSign, Dell, QBE, HPE, Thomson Reuters, Lenovo, Telstra, NetSuite, Schneider Electric, Avaya, Perpetual, Sage, OpenText, Fintech companies and other global B2B companies.

• 

  Inswitch

  Oct 2024 - now

  Latam Account Manager

  ¿Buscas revolucionar tus operaciones financieras? Inswitch ofrece una plataforma 360° de Fintech-as-a-Service que transforma la manera en que las empresas gestionan sus finanzas. Desde procesamiento de pagos y wallets digitales hasta emisión de tarjetas y desembolsos masivos, nuestra suite completa de soluciones se adapta a tus necesidades específicas.Nuestra oferta incluye:• Pagos: Procesamiento, Checkout personalizado, Enlaces de pago y Plugins para e-commerce• Finanzas: Wallets digitales todo en uno y creación de tarjetas• Soluciones corporativas: Gestión de cobros y pagos masivos• RemesasCon Inswitch, simplifica tus operaciones financieras, mejora la experiencia de tus clientes y acelera tu crecimiento. Únete a la vanguardia de la revolución fintech - ¡Contáctanos hoy para descubrir cómo podemos impulsar tu negocio!——————————-Are you looking to revolutionize your financial operations? Inswitch offers a 360° Fintech-as-a-Service platform that transforms the way companies manage their finances. From payment processing and digital wallets to card issuance and mass disbursements, our complete suite of solutions adapts to your specific needs.Our offer includes:• Payments: Processing, Custom Checkout, Payment Links and Plugins for e-commerce• Finance: All-in-one digital wallets and card creation• Corporate solutions: Collection management and mass payments• RemittancesWith Inswitch, simplify your financial operations, improve your customer experience and accelerate your growth. Join the forefront of the fintech revolution - Contact us today to find out how we can boost your business! Show less