
Adrian Nelson
Sales Assistant

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About me
Senior Front-End Developer | Specialist in Responsive & Accessible Web Design | Proficient in React, TypeScript & Agile | Championing User-Centric Digital Solutions at Leading Tech Companies
Education

Brunel University London
2007 - 20101st Class Bachelor's degree Finance, General
Experience

Debenhams
Jun 2009 - Sept 2009Sales AssistantIn my role as a sales assistant my main focus was to provide good customer service to customers and assist them in purchasing the right products and services. Responsibilities included:• Offering advice to customers and assisting with product selection• Informing customers of related products to push for additional sales• Dealing with customer enquiries and complaints• Processing various types of payments• Selling store cards and entering customer data on to a computer. Show less

London South Bank University
Sept 2010 - Nov 2010Re-enrolment OfficerThis role involved processing University student through the re-enrolment process and helping them with any queries they had. Responsibilities included:• Managing the content on the website, deciding what promotions and offers:• Processing re-enrolment forms• Liaising between administrators, financial departments and students via phone calls and emails• Answering student enquiries and supporting them though the re-enrolment process• Checking and following up outstanding queries and systematically leaving notes as I went along Show less

Thomas Cook
Apr 2011 - Jul 2014Online Supply AnalystIn this role I managed the merchandising on two private label websites along with assisting on the Merchandising of the main Thomas Cook website. Responsibilities included:• Managing the content on the website, deciding what promotions and offers to feature, and when and where to feature them.• Providing actionable reporting from regular analysis of inventory, pricing and page traffic & performance and then making recommendation based on the analysis.• Implemented recommendations and measuring the affects with a view to either keep the changes, revert back to a previous version or make new recommendations.• Selecting which deals to feature on each page, creating links for the deals and thoroughly checking key pages to make sure the content is up to date and accurate• Liaising between the email team, SEO team, PPC team, tour operators and content team to ensure to ensure the weekly advertising campaign/theme is reflected in all appropriate aspects of the site and the various marketing channels.• Raising invoices regarding affiliate & partnership marketing & helping to set monthly spend budget for various marketing channels based on previous performance. Show less

Reed Exhibitions
Oct 2014 - Mar 2015Revenue AnalystIn this role I analyse data from multiple events, over multiple years, in various formats to allow me to populate and review price modelling which assesses individual customer impact and evaluate total event performance. Responsibilities include:• Collecting and analysing revenue data across 33 events and multiple years.• Conducting insightful conversations with event teams to understand items available for sale and current tracking methods.• Extracting data from reports.• Creating and maintaining an event level template to support the sign off of ancillary revenue items and their pricing.• Analysing and producing space pricing and ancillary revenue sales reporting.• Categorising data into high level revenue types, price ranges, quantities, customer needs, and whether the items are packaged or sold individually. Show less

Proxama
Jun 2015 - Sept 2015Junior Software Developer• Learnt how to configure Proxama’s Card Issuance System and successfully tailored it to meet different customer’s specifications.• Successfully implemented and tested Java code changes to the Card Issuance System to add additional functionality.• Worked on a implementing the functionality to a wire frame of the user interface of Proxama’s Pin Management System using JavaScript.

AND Digital
Nov 2015 - Oct 2018Product Developer● Helped build a till system from scratch using React with Redux● Built componentized features for a client's booking platform● Converted old legacy Knockout JS pages to AngularJS to align with the architecture of the other web applications in the company● Helped implement a testing Framework using Karma, protractor and Jasmine to setup automated front-end tests● Conducted both functional and technical investigations regarding the possible solutions for adding features / technologies and the associated risks and implications and documented the findings Show less

TotallyMoney
Oct 2018 - Jan 2021Front-End Developer (React TypeScript)At TotallyMoney, I utilised React Hooks and TypeScript to develop and enhance features across a diverse range of financial products, including credit cards, loans, mortgages, and energy services. My role was instrumental in standardising and improving code quality across various product codebases, implementing linting practices and integrating TypeScript to foster consistency and maintainability● Directed the creation and launch of an innovative greenfield microsite for Car Finance, leveraging React with hooks and Context API, NextJS, and styled-components for a dynamic and responsive user interface. Engineered the deployment architecture using Nginx and automated workflows with GitHub Actions, ensuring efficient development processes and robust deployment practices● Played a pivotal role in the development and launch of a new microsite for our innovative Energy product, leading the integration with third-party APIs to enhance functionality and user experience.● Initiated and guided the introduction of a front-end component library, significantly contributing to its expansion by adding a variety of reusable components, thereby streamlining development processes and ensuring consistency across applications.● Led the implementation of end-to-end testing using Cypress and unit testing with Jest, establishing robust testing frameworks that significantly improved code reliability and product quality.● Drove the implementation of a comprehensive brand redesign across multiple products, coordinating cross-functional teams to ensure a consistent and impactful brand experience across all digital touchpoints. Show less

Warner Bros. Discovery
Mar 2021 - Dec 2023Senior JavaScript Developer (React Typescript)Initially joined the Labs team at Warner Bros. Discovery, where I utilised React Hooks and TypeScript to develop features that supported the experimentation and analysis processes on Discovery platforms. Following this, I transitioned to the Studio team, where I played a key role in enhancing various internal applications for Discovery+ and HBO Max.● Spearheaded the development of a new feature flag functionality, enabling dynamic creation and updating of variants, significantly enhancing the product's flexibility and user experience.Led the strategic redesign of the Labs Dashboard, introducing a modernised interface that improved navigation and user engagement.● Championed the development and integration of a new UI module, establishing a repository of reusable components that accelerated development across various applications.● Orchestrated the addition of an advanced expandable audit log table, providing a comprehensive diff table that detailed all modifications during experiment or feature flag updates, vastly improving transparency and traceability.● Pioneered the implementation of an expandable metrics scorecard table, delivering critical insights into each variant of metrics segmented by user groups, enhancing data-driven decision-making.● Designed and implemented a versatile sidebar menu component, standardising the user interface across multiple applications and improving user experience.● Managed a portfolio of projects with adeptness, formulating detailed plans with clear actions, priorities, and timelines, ensuring adaptability to changes and successful achievement of all milestones.● Cultivated and maintained strong relationships with stakeholders, leveraging these connections to influence positively and surpass expectations consistently.● Engaged in cross-functional collaboration, demonstrating a keen understanding of business requirements, providing unwavering support, and ensuring alignment with the overarching business strategy. Show less

HomeServe EMEA
Nov 2024 - nowSoftware EngineerAt HomeServe Finance, I work as a Front-End Developer specializing in modern web technologies like React Hooks and TypeScript. In this role, I collaborate closely with cross-functional teams to transform business requirements into robust, user-friendly features that drive our digital finance solutions forward
Licenses & Certifications

Oracle Certified Associate, Java SE 7 Programmer
OracleApr 2015- View certificate

Accessibility for Web Design
LinkedInFeb 2021 - View certificate

Professional Scrum Master level I
Scrum.orgJan 2016
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