Serene Wong

Experience

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  Motorola

  May 2005 - Apr 2007

  Software Engineer

  + Lead a team of 3 engineers for Integration Regression Testing of Smartphones + Develop Smartphone firmware using the C/C++ programming language

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  Endress+Hauser Group

  May 2007 - Sept 2008

  Internal Sales Engineer

  +Achieve multi-million SGD worth of Flow, Level, Pressure, Temperature, Analytical instrumentation orders +Address instrumentation sales enquiries and prepared technical and commercial Proposals for Life Sciences, Food & Beverage and Water, Wastewater industries in Singapore

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  Emerson Process Management

  Oct 2008 - Jan 2012

  Senior Sales & Marketing Engineer

  +Achieve multi-million USD worth of flow instrumentation orders +Winner of Asia Pacific Rosemount Flow Division Sales Award 2010 +Sold the first 2-wire MicroMotion Coriolis in the Asia Pacific to ExxonMobil +Pioneered efforts to introduce Coriolis technology in Bunkering, Marine and Oil & Gas industries +Organizer for APMEA Sales Meeting with over 400 participants +Speaker for Taiwan Petrochemical seminars with over 260 attendees +Trainer to over 100 Emerson Account Managers on Flow technology +Supported Product Launches & Marketing Communication for Countries in Southeast Asia, Thailand, Japan, Korea, India, China, Taiwan, Australia, New Zealand Show less

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  Rockwell Automation

  Feb 2012 - now

  • Spearheaded P&L operations for the Software and Control Business portfolio across Southeast Asia, delivering consistent YoY growth • Orchestrated comprehensive Product Lifecycle Management for industrial automation suite, including controllers, network infrastructure, visualization solutions, and digital engineering software • Cultivated and expanded strategic partnerships across multiple stakeholders: End Users, OEMs, System Integrators, Distributors, Educational Institutions, and Government Agencies • Directed and mentored a high-performing team of 10 diverse, regional Business Managers and Technology Consultants, driving market expansion and technical excellence • Developed and executed technical and commercial enablement programs for 160+ sales and engineering professionals, enhancing regional capabilities and market penetration • Championed Industrial IoT, AI/ML and Industry 4.0 initiatives through active collaboration with Industry Associations and Educational Institutions, accelerating technology adoption across Southeast Asia Show less • Architected digital transformation strategies for 60+ enterprise clients, delivering sustainable ROI and operational excellence • Led and developed high-performing team of 4 diverse, regional Industry and Process Consultants, enhancing regional technical capabilities • Designed and implemented strategic sales enablement programs for 30+ professionals, resulting in increased enterprise deal closure rates • Revamped competency development program for 100+ corporate and distributor personnel, focusing on advanced industry applications • Spearheaded 10+ regional marketing campaigns, establishing market leadership in industrial automation solutions across Southeast Asia Show less • Developed and mentored 200+ Business Leaders and Account Managers, generating USD 12M in new business revenue • Led digital transformation of training delivery, successfully transitioning 1000+ clients to hybrid learning platforms • Streamlined L&D operations across 16 countries, implementing standardized processes and quality metrics • Expanded and energized L&D team from 11 to 24 professionals, building high-performance culture and improving delivery capabilities • Modernized technical competency program for 1000+ APAC Service and Project Engineers, enhancing regional expertise • Directed APAC Connected Services Institute, upskilling 100+ Network Consultants in cybersecurity, networking, and virtualization • Designed and launched APAC Engineers-in-Training program, accelerating professional development for 40+ early-career graduates • Established APAC Services & Solutions Business Leadership Academy, developing next-generation leaders across 20+ positions • Recognized as APAC finalist in Global Innovate Competition for pioneering AI proposal tool development • Led SEA Diversity & Inclusion Council initiatives, orchestrating 16+ regional events to promote inclusive workplace culture Show less • Conferred Rockwell SEA Saleswoman of the Year Winner, FY17 and FY16, Rockwell SEA Sales Olympian Winner, FY16 Q4, FY14 Q1 & FY13 Q2, Rockwell Win Strategy Process Award, FY16 Q4 and FY13 Q4• Attained Rockwell Integrated Architecture Black Belt, FY16 and Rockwell Process Solutions Black Belt and Customer Service & Maintenance Black Belt, FY13• Attained USD 15+ Mil industrial automation orders from Lifesciences, Consumer Products, Oil & Gas industries• Collaborated with Singapore Economic Development Board to promote Connected Enterprise, Industrial Internet of Things Initiative to 10+ large overseas MNCs to invest in Singapore• Volunteered as Marketing Lead in the International Society for Pharmaceutical Engineering Committee Show less

  • Business Manager, Software and Control, Southeast Asia

    Jun 2023 - now

  • Industry Consultant Manager, Southeast Asia

    Jul 2021 - Jun 2023

  • Business Manager, Learning & Development, Solutions & Services, APAC

    Oct 2017 - Jul 2021

  • Strategic Account Manager & IIoT - Connected Enterprise Lead

    Feb 2012 - Oct 2017
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  ArmasTec

  Dec 2021 - Sept 2024

  Co-Founder

  • Co-founded ArmasTec, incubated by NUS Graduate Research Innovation Program and Iterative VC• Secured funding from NUS Biomedical School, NUS Graduate Research Innovation Program, M-Design, Iterative VC, Angel Investors, and SingHealth• Awarded Top Prize at MIT Startup Competition in 2023• Recognized as a Top 50 Startup at SLINGSHOT 2024 • Signed multi-year MOU with SingHealth to co-develop exoskeletons for the global healthcare segment• Developed strategic global partnerships to drive market expansion through distributor networks• Spearheaded proof of concepts with multiple Hospitality, Healthcare, Logistics Clients in Singapore, USA, EMEA and Japan Show less

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  Beatty Secondary School

  Mar 2025 - now

  Advisory Committee Member

  Provides industry guidance, expertise, and recommendations to support Beatty Secondary School's decision-making processes, ensuring alignment with educational goals, policies, and the best interests of students, staff, and the community.