Ankit Parashar

Experience

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  Chainway India Pvt. Ltd.

  -

  Marketing Manager
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  Almondz Global Capital Limited

  Jul 2008 - Mar 2009

  Marketing executive

  Development of POS materials (brochures, pamphlets, danglers, posters, fliers, signage etc. - Organizing Direct Marketing Promotional Programs like Mailing, Seminars and Exhibitions - Devising sales promotional activities for brand building. - Competition Analysis: Keeping track of market happenings. - Executing the BTL activities and tracking sales.

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  RP Foam Pvt. Ltd

  Apr 2009 - Jul 2012

  Marketing Assistant – Marketing & Communication

  Worked for brand extension of back care mattresses, developing and update packaging. - Manage SEO, PPC & SMM like Facebook, twitter etc. - Managing verticals of BTL (Below the Line) and ATL (Above the Line). - Managing the advertising agency. - Conceptualized marketing campaigns to effectively reinforce and build brand images. - Content development of sales-driving collateral like brochures, banners, standees, hoardings. - Monitoring the competitor activities, brand awareness, etc. - Planned for making presence in relevant exhibitions, conferences & events. - Product positioning, branding and new product launches. - Assessed various promotional schemes for distributors and dealers. Show less

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  Jenson & Nicholson India Ltd.

  Jul 2012 - Dec 2015

  Marketing Executive

  - Coordinate all marketing, advertising & promotional activities like painter-shop meets.- Market analysis and collection of competitor’s information. - Implement marketing plans & projects for new and existing products.- Manage SEO, PPC & SMM like Facebook, twitter etc.- Managing media strategy, ATL & BTL activities for brand promotion.- Develop marketing collaterals designing like product brochures, leaflets & Shade cards etc.- Develop POSM (sleeves, banner, standee, shelf talker etc.) & dispatch across branches. - Develop consumer schemes and ensure all settlement effectively.- Negotiate with various agencies for printing and production of marketing collaterals.- Conduct product sales analysis on monthly basis and assess various promotional schemes for consumers and dealers. Show less

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  Chainway India Pvt. Ltd.

  Dec 2015 - now

  Marketing Manager

  - Involved in all activities related to Digital Marketing, Campaign Management, Brand Management and Channel Management.- Evaluating the effectiveness of marketing programs, provided market analysis and competitor insights to senior management.- Plan the Marketing communication calendar (ATL+BTL) in tune with company‘s objectives.- Responsible for strategic inputs into brand/creative development and executing communication strategy.- Manage newsletters, mails and ensure regular & timely delivery of same.- Represent company at industry events and engage with potential consumers/partners. Ensure the company participation in relevant exhibitions.- Network with influential people in order to deliver a great perspective / brand image.- Ensure positing of relevant, interesting, engaging content on corporate blog and SNS.- Manage clients emails and timely respond to them. Show less