Sorel Ferrer Fermin

Experience

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  Canadian Embassy in Santo Domingo

  Jun 2001 - Dec 2002

  Trade Section Assistant

  Canadian Embassy in Santo Domingo, Dominican Republic • Provide support to the Trade Section and the Trade Officers with all activities related to increasing the commercial exchange of goods and services between Dominican Republic and Canada, including:- Handling of products and services information requests (RFIs) - Logistics and promotion to support attendance of trade shows - Follow up publications of open "Calls for Bid" made by the Dominican Government- Coordination of agendas of Canadian investors visiting the Dominican RepublicAccomplishments:• Increase attendance to Canadian Trade Fairs by Dominican businessmen was achieved as a result of the marketing efforts• Increase in the amount of two-way commercial services/goods trade via Canadian/Dominican partnerships Show less

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  Barna Business School

  Jan 2003 - Jan 2005

  Product Manager

  • Coordinate all marketing/sales activities leading to the positioning of the all educational programs within the target audience and obtaining the appropriate amount of participants• Execute Direct mail and personalized marketing campaigns• Content-oriented activities ("Open House")• Customized education programs for companies (“In Company Programs”)• Provide payment proposals and payment plans, visits and follow up activities, among othersAccomplishments:• Met 100% of all programs quotas as scheduled and on budget Show less

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  Claro Dominicana (formerly Verizon)

  Jun 2005 - Sept 2011

  Senior Product Manager (SMB and Corporate)

  • Product Lifecycle Management. Manage product lifecycle and performance of all products assigned to my portfolio (voice and data bundles for SMB, managed voice and data services for corporate segment and CPE for SMB and corporate segments). As part of my duties I was responsible for the development and implementation of strategies related to pricing analysis, features of the value proposition, review and evaluation of business processes and identify improvements, service offerings, evaluation of new technologies according to the internal strategies and capabilities, new revenue sources, costs reduction strategies, yearly budgeting and planning, monthly follow-up of financial indicators (KPIs), designing programs to reduce customer desertion rate (Churn) and client recovery programs (Win Back). Additionally, I collaborated in the establishment of short and long term goals for the annual strategic plan and yearly budget of the products under my portfolio.• New Products Launch. End to End management of all aspects of the introduction of new products/services to my portfolio as defined in the annual strategic plan. I was responsible for the approval of the business case by the Stakeholders Committee, definition of the service offerings, costs and margin analysis, marketing plan, pricing, provisioning and support, budget, approval of sales and marketing collateral, training, etc. • CPE (Customer Premise Equipment) Management: Management of all CPE related to the product/service offerings for the segment (SMB and Corporate): Inventory management and analysis, P&L, monthly financial reports, annual forecasting and budgeting, support and warranty programs definition and product trials. Additionally, I lead the vendor relationship management and all new CPE/vendor selection process (RFI, RFQ, recommendations) and develop prevention/correction action plans for unforeseen situations such as promotions, End-of-Life (EOL) and End-of-Service (EOS) of products. Show less

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  DYTREM Corporation @ Cisco Systems

  Sept 2012 - Jan 2014

  Sales Project Coordinator

  • Provide project management coordination to the Enterprise sales team with customer/partners facing engagements such as executive briefings, RFP’s, live product demonstrations, events, information distribution, training as well as internal sales processes and activities (documenting, aligning resources and system tracking, among others)

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  Salesforce

  Jan 2014 - now

  As a Senior Success Guide I bring Salesforce best ideas, innovations, and capabilities to help my customers become customer-centric and driving greater business value and satisfaction.

  • Customer Success Manager

    Aug 2024 - now

  • Senior Success Guide

    Jan 2014 - now
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  SheEo

  Oct 2020 - now

  Activator

  SheEo is a global initiative radically transforming the way we fund, support, and celebrate women-led ventures that are working on the World's To-Do List (UN Sustainable Development Goals). Since launching in 2015, 5000+ women Activators in five countries have collectively loaned out 5M to support 68 women-led ventures. Our goal is to reach 1M Activators and a $1B perpetual fund which will support 10,000 ventures each year for generations to come. https://sheeo.world/