Catherine Adams

Experience

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  Business Council of Alabama

  May 2013 - Aug 2013

  Summer Associate

  • Assisted with administrative tasks including printing labels, mailers, depositing checks, scanning documents, creating name tents, digital and physical file organization, general office management• Managed RSVPs for events and updated records for 200+ members• Ran the registration process at events: set up displays, greeted attendees, administered name tags, documented overall attendance• Maintained phone and email communication with members, updating information and inquiring about past and future events Show less

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  Steamers On the Strip

  Apr 2014 - Oct 2014

  Hostess and Server

  • Greeted and seated customers upon their arrival • Managed the names and times for a seating wait-list• Assisted servers with cleaning and setting up tables

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  Jenna Laine Weddings

  May 2015 - Jul 2015

  Event Coordinator

  • Assisted in facilitating logistics, rentals, and design for five weddings• Maintained client binders with all event details• Conducted meetings with vendors and brides to discuss pricing options, layouts, menus, and schedule• Managed the inventory of props and decor• Assisted with all day-of activities (set up, schedule management, tear down) on event days

• 

  Music Industry Blueprint

  Jun 2016 - Nov 2018

  • Developed social media strategy for all clients across Facebook (Ads), Twitter, Instagram, and Youtube.• Oversaw three in-office interns leading project delegation and training • Managed successful email marketing campaign via MailChimp for Jonathan Cain’s memoir release in tandem with HarperCollins Publishing• Lead social media consultant to Big Machine Label Group during CMA Fest, advised and executed content across four entities• Served as Office Manager and oversaw all office meetings, supply stock, and appearance Show less

  • Digital Marketing Manager

    Jun 2017 - Nov 2018

  • Digital Marketing Associate

    Jun 2016 - May 2017
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  Simple Socials

  Mar 2018 - Mar 2019

  Founder, Digital Marketing Manager

  • Led marketing strategy for Hachland Hill, Jonathan Cain, and McInnis Construction• Established email list and increased list size and conversion rate• Consulted on overall marketing strategy for building an online community and increasing sales• Established and grew social media accounts on Facebook, Twitter, Instagram, and LinkedIn

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  Keller Williams Realty, Inc.

  Nov 2018 - Mar 2019

  Marketing Coordinator

  • Create and execute strategic marketing plans for the Hach Group and individual realtors • Initiate and manage digital marketing campaigns, including email and social media marketing• Design and produce media assets in print and digital such as open house brochures, etc.• Coordinate and manage all contracts, appointments, and invoices

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  World 50 Group

  Mar 2019 - Jul 2022

  • Produced content for monthly thought leadership program for 3000+ Fortune 500 executives• Provided strategic recommendations for 135 clients through events, conference calls, and consultations• Trained and managed 6 peers to support 3000+ clients for biweekly speaker sessions on Zoom • Spearheaded pilot of thought leadership program that developed into a permanent product offering• Improved membership retention by 20% (annual subscription) through strategic programming• Nominated to serve on CEO Advisory Council guiding strategic decisions amid COVID-19 and growing social unrest • Hosted speaker sessions via Zoom for 3000+ clients, increasing engagement (4x) and frequency (26x)• Maintained account files for 70+ clients in Fortune 500 companies on CRM, company app, and website • Conducted data analysis reports to enhance client engagement within 4 communities• Executed distribution of marketing materials for 12+ conferences annually to 3,000+ clients

  • Managing Associate, Member Services

    Feb 2022 - Jul 2022

  • Senior Associate, Member Services

    Sept 2020 - Feb 2022

  • Associate, Member Services

    Jun 2019 - Sept 2020

  • Coordinator, Member Services

    Mar 2019 - Jun 2019
• 

  Georgia Tech Scheller College of Business

  Aug 2022 - now

  Graduate Research Assistant, Jones Career Center
• 

  Cognizant

  Jun 2023 - Aug 2023

  Summer Associate, Greenlight Innovation Team

  • Developed whitepaper on global maritime shipping sustainability goals and proprietary system solutions • Established consulting strategy and coordinated specific use cases for client application