Ailish Sullivan

Experience

• 

  Ailish Sullivan Illustration

  Aug 2011 - Feb 2013

  Freelance Illustrator
• 

  Cass Art

  Sept 2013 - May 2019

  As trading manager I organised the strategy for campaigns, promotions and the customer experience with the aim of maximising revenue. This involved managing relationships with a number of agencies including PPC, SEO and affiliates. My role was to manage the CMS system, day to day agency relationships, optimise the customer journey through different channels and shape campaign strategies. For 6 months I also acted as the sole trade manager working closely with the founder and financial officer to achieve targets. I worked as an intermediary of marketing and e-commerce to publish blog posts, contribute to email marketing, implement and monitor social media. The role involved working comfortably under pressure, attention to detail, understanding ecommerce, social media and analytics software.

  • Trading Manager

    Sept 2018 - May 2019

  • Ecommerce Executive

    Sept 2014 - Sept 2018

  • Marketing Assistant

    Sept 2013 - Sept 2014
• 

  Wizards of the Coast

  May 2019 - Apr 2022

  In this role I'm responsible for the online sales of WotC brands with a special emphasis on Amazon across EMEA. I develop the eCommerce objectives & strategy in line with the wider company goals. As well as leading a team of Key Account Managers. I provided focus for sales in relation to Amazon with Wizards of the Coast brands. This involves helping to develop an eCommerce strategy, implement and monitor a full year business plan with Amazon. This role involved planning and updating content surrounding the introduction of Wizards branded products on eCommerce platforms, mainly Amazon.

  • Channel Sales Manager

    Mar 2021 - Apr 2022

  • Key Account Manager

    Jan 2020 - Mar 2021

  • Ecommerce Specialist

    May 2019 - Jan 2020
• 

  The Pokémon Company International

  Apr 2022 - now

  • TCG Sales Manager

    Nov 2023 - now

  • Key Account Manager

    Apr 2022 - Nov 2023