Niall Kelly

Experience

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  NUIM Business & Entrepreneurship Society

  Sept 2010 - Jun 2011

  Joint-Founder - University Business Society

  ✓ Founding member of society, established membership of over 600 in six months.✓ Managed the inaugural NUIM Business Ball event at Glenroyal Hotel. Sold out to capacity of 400 people with €2,153 profit.

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  Sky

  Sept 2011 - Dec 2011

  Door-to-Door Salesperson

  Door to door sales in Tallaght/Clondalkin areas. I was top salesperson on the 14 person team on five separate weeks and exceeded weekly sales targets on 12 of 14 weeks.

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  Bord na Móna

  Jan 2012 - Dec 2013

  Graduate Programme:

  Three 8 month rotations across Brand Marketing, Trade Marketing and Procurement✓ Managed all elements of a nationwide POS plan (c.350 stores). €30k budget with all 17 "key target stores" reported increased sales yoy✓ Set up and managed introduction of Bloomberg terminal to the Bord na Móna business, including Bloomberg commodity reports and pricing analysis for Senior Management team.✓ Presented Strategic Improvement Project on BnM Printing Procedures to the Group CEO and board. Implementation of this project led to approx. €35k savings per annum.✓ Managed all marketing materials for BnM presence at Bloom 2012 & 2013 and Glas 2012 Show less

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  Worldpanel by Kantar

  Jan 2014 - Sept 2016

  Generating actionable insight and managing accounts of 12 clients including Unilever, Aldi, Kellogg's, Muller and SCA. I was directly responsible for approximately €500k revenue per annum.✓ 2nd place in our GB & Ireland team (approx. 250 people) in our "Impact Awards"✓Regular insights presentations to management teams across my client base✓ Double-digit revenue growth, exceeding target, in both years✓ Identified and secured five contracted new business clients in addition to various ad-hoc business✓ Strongest results in annual client "Quality of Service" report✓ Revenue Pipeline champion for Irish team✓ Assessment Feedback "Your response to gaining more knowledge is the best we've seen" Show less

  • Client Executive

    Mar 2015 - Sept 2016

  • Category Analyst

    Jan 2014 - Mar 2015
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  McDonald's

  Sept 2016 - Sept 2018

  Includes involvement in sales forecasting of a business with over £4bn sales per annum across UK & ROI, with personal responsibility for 2 of McDonald's food platforms with sales of approx. £600m p.a. My work includes promotional projections, building business cases and post-evaluations of campaigns to guide the future Marketing calendar. I also provide updates on the wider consumer environment and how that affects our business as well as pricing recommendations, brand scores and creation and evaluation of sales tests. Key findings are regularly presented to UK & ROI Department Heads, VPs and franchisees and occasionally to Senior VPs. Departments I regularly work with across UK & ROI include Marketing, Finance, Supply Chain, Food Development and Operations. Recent business cases that I have received approval for are the introduction of Mini-McFlurry across UK & ROI on 27th June and final approval for our food event window in August and September Show less My role is to guide decision making by providing insight to the ROI business. This is achieved through a combination of explaining key drivers of business performance and providing wider market trends, information from our competitive set and the wider macro-environment.Projects I've worked on include daily sales forecasting for 2017 & 2018 and build up of our 2018 Sales Plan. My work helped guide the Marketing Calendar with example including presenting results to franchisees which led to approval of a change to our eurosaver menu, in addition to removal of both our Free Breakfast Friday activation and McMór burger from the 2018 Marketing Calendar. Show less

  • Business Strategy & Insights Analyst - UK & ROI

    Sept 2017 - Sept 2018

  • Business and Consumer Insights Analyst - Republic of Ireland

    Sept 2016 - Sept 2017
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  100minds

  Sept 2016 - Feb 2017

  Mentor

  I was selected as a mentor for four 3rd level students who exceeded their target by raising over €5,000 for Temple Street Children's Hospital. The role included providing support and motivation in helping my team surpass their targets and guiding them in how to organise and maximise return from fundraising events. A secondary part of this role was broader support such as career guidance, interview preparation, networking etc.

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  Unilever

  Sept 2018 - now

  Unilever Ireland "Passion for High Performance" (Employee of the Year) award winner for 2020Unilever GB & Ireland "Firestarter" for full year 2020, one of two Irish employees selectedMember of team who won Unilever Ireland "Activation of the Year" in 2020 Considerable planogram wins with key customer led to GB & Ireland "Firestarter" callout in April 2021, only callout across full GB and Ireland business at this time.Managed qualitative and quantitative research projects while Head of Insights was on maternity leave Show less

  • Channel Account Manager

    Mar 2021 - now

  • Category Manager (Foods)

    Sept 2018 - Mar 2021