
Sami Jokivirta
Marketing Assistant

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About me
Customer Experience Manager @ Fennia | BBA in Business Administration | CX | Data & Analytics | Customer Insight
Education

Mikkeli University of Applied Sciences
1993 - 1996Bachelor of Business Administration - BBA BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
Experience

Autosalpa Oy
Jul 1997 - Sept 1998Marketing AssistantMarketing Assistant at Volvo / Renault -dealer; marketing planning, coordination, operative tasks

Sonera Info Communications Oy (Fonecta)
Apr 2000 - Jan 2001Customer service personCustomer service at contact center (directory assistance)

Fonecta Oy
Jan 2001 - Jul 2003Product SpecialistProduct specialist of directory assistance 020202, customer service prosesses

Veikkaus Oy
Aug 2003 - Apr 2010Head of CRM-team (5 persons), CRM-activities, loyalty program, customer card, customer experience management Launch of customer card, development of new features for the card Superior for customer service, education and work shift planning for team members (14 members), developing customer service prosesses and experience.
Customer Relations Manager
Aug 2009 - Apr 2010CRM Development Manager
Aug 2006 - Jul 2009Customer Service Planner
Aug 2003 - Jul 2006

Raha-automaattiyhdistys, RAY (Finnish Slot´s Machine Assosiation)
May 2010 - Feb 2013Customer Insight ManagerCustomer segmentation, consumer behaviour, customer research and analysis

Helsinki Region Transport
Feb 2013 - Feb 2016Head of CRM and marketing team working with marketing campaigns, events, loyalty program, partnerships, customer relation management and customer experience. Customer loyalty program development
CRM & Marketing Manager
Jan 2014 - Feb 2016Customer Relations Manager
Feb 2013 - Dec 2013

Fonecta Oy
Feb 2016 - Jan 2021As Head of Customer Experience I was responsible for development of Fonecta`s service portfolio and customer relationship management. Me and my team work closely with Fonecta´s different service areas to ensure services that add value to our customers’ growing businesses and customer experience. Helping Finnish companies and public sector organizations to create better business and CX with Fonecta's digital marketing and sales solutions. My work includes, among other things, mapping out digital marketing and sales solutions and data / analytics services for corporates and public sector organizations. Helping Finnish companies and organizations to create better business with Fonecta's digital marketing and sales solutions.
Head Of Customer Experience
Jun 2019 - Jan 2021Business Development Manager
Feb 2017 - Jun 2019Consultant
Feb 2016 - Feb 2017

Holiday Club Resorts
Feb 2021 - Oct 2022CRM ManagerMy job was to develop the loyalty of Holiday Club's customers to meet both the customer's needs and the desired customer experience / brand promise. In my role, I developed customer communications and experience utilizing Salesforce Marketing Cloud and Service Cloud.

Fennia
Oct 2022 - nowCustomer Experience ManagerIn my role as a Customer Experience Manage I´m responsible for analyzing customer data to identify needs and expectations, leading to improved customer satisfaction and retention. I work closely with various teams to develop strategies that enhance the overall customer experience and contribute to the achievement of business goals.
Licenses & Certifications

Great Specialists with excellent Business Skills (Fonecta's NOSTE program)
Fonecta Oy
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