Stefan Drew

Experience

• 

  PSDC LTD

  Sept 1971 - Jun 1974

  Production Manager
• 

  Bowhill Farm

  Jun 1974 - May 1976

  GFW
• 

  NT

  May 1976 - Mar 1978

  Foreman
• 

  Stefan Drew Salads

  Mar 1978 - Mar 1987

  Owner
• 

  CCAH

  Mar 1987 - Dec 1990

  Farms Manager .. then Marketing Manager
• 

  Hartpury University and Hartpury College

  Jan 1991 - Jan 1994

  Director of Marketing (FHE marketing)

  In the three and a half years I led marketing at the college FT numbers went from 69 to <1000. FE marketing at its best!

• 

  Contributions Agency

  Jan 1994 - Jan 1994

  Head of Press, Publicity and Marketing

  At CA I led of team of 25-30 people undertaking Marketing/Promotions, Press and Publicity work across the UK ... and hated the job! Consumabales Budget ~£5.5m

• 

  Warwickshire College Group

  Jan 1997 - Jan 2000

  Director of Marketing Resources (FHE marketing)

  Another FE marketing role where I Launched joint ventures with leading magazine publishers that led to "Readers'Days" plus oversaw marketing of the various RHS/Chelsea Gold medal events.

• 

  Marketing Magician Enterprises

  Nov 2005 - now

  The Marketing Magician (semi-retired)

  I trademarked The Marketing Magician in 2005 after a series of successful marketing projects with larger SMEs in the UK. I now work internationally and am regularly introduced by the BBC as The Marketing Magician and a Business & Education Futurist.

• 

  Stefan Drew Associates - College & Trainer Marketing

  Nov 2005 - now

  Marketing Director, Marketing Consultant (FHE marketing), Education Futurist, (now semi-retired).

  College & Trainer Marketing provides schools, colleges, universities and training providers with marketing and marketing/management related consultancy.Clients are based throughout UK with some overseas work undertaken.Services include ......Marketing & Management ConsultancyInterim Marketing & Management Services A Guest Speaker/Presenter/Trainer service to FHE organisations ... clients have included the Association of Colleges (AOC), Higher Education Academy (HEA), Oxford College of Marketing (OCM), KPMG, LSIS, Protocol, NTRL, Sector Training, Wildfowl & Wetlands Trust, numerous Chambers of Commerce, several 157 Group Colleges, etc. Training courses on FE Marketing, Emarketing, Google Adwords, Free Marketing, Facebook Ads, etc Provision of Emarketing Services such as Google Adwords, Facebook advertising etc Show less

• 

  Various Colleges and Universities

  Nov 2005 - May 2016

  Online FHE Marketing Consultant, Business Futurist, Education Futurist,

  Advising and implementing PPC and other online strategies/tactics for a number of institutions ... On a retained basis.

• 

  Stefan Drew Associates

  Nov 2005 - now

  Marketing Director, Marketing Consultant, Business & Education Futurist, (now semi-retired)

  As Marketing Director and Owner I help business people find:- More Customers That make More TransactionsAnd Spend More per Transaction.We accomplish this via a mix of marketing consultancy, marketing coaching, interim marketing roles and training.

• 

  Lantra

  Mar 2006 - Dec 2006

  Marketing consultant

  Lantra were one of my clients - my role was as interim communications manager: with a further remit to recommend strategies to develop both the marketing and general management functions. This led to a full restructure of the communications function to include marketing; the appointment of both a Marketing Manager and Marketing Director, new website and related e-marketing infrastructure as well as savings on marketing consumables. Other projects with Lantra have included the roll out of their Sector Skills Agreement; work on the Leitch report and the mentoring of key senior staff. Show less

• 

  Pershore College

  Jan 2008 - Jan 2009

  Marketing Consultant, Marketing Coach (FHE marketing)

  I provided marketing consultancy and interim staffing in lead up to demerging the Pershore Group and into mergers with HCT and Warwickshire College

• 

  KPMG UK

  Jan 2008 - Jan 2010

  Associate, FE Marketing Consultant

  I worked with KPMG as a Lead Consultant on the FE World Class Skills programme.My role involved marketing initial assessments of provider need, allocating staff resources and overseeing the consultancy provided throughout.During my time with KPMG I also worked with over 100 FHE providers providing 1:1 & group consultancy as well as producing/delivering FE marketing training sessions and a supporting book entitled Effective marketing strategies and their implementation .

• 

  Association of Colleges

  Jan 2010 - now

  FHE Marketing Consultant / Management Consultant / Education Futurist (semi-retired)
• 

  Customer First UK

  Jun 2010 - Jan 2012

  Customer First Approved Consultant

  I helped organisations, including FE colleges, improve their Customer Service

• 

  South Essex College of Further and Higher Education

  Oct 2011 - Feb 2013

  Interim Head of Marketing, FE Marketing Consultant.

  Achievements include restructuring the FE marketing team, £180k+ saving on consumables leading to the introduction of a 20% marketing budget reduction, increased digital marketing, a “responsive” website, recruitment of new digital manager and head of department, mentoring SLT and delivering key training sessions on marketing across faculties, resulting in a 31% increase in applications.

• 

  TAUNTON AND DISTRICT CITIZENS ADVICE BUREAU

  Jan 2015 - Feb 2016

  Trustee

  I was an elected trustee with an interest in marketing and business development.

• 

  Kingston University

  Jul 2015 - Oct 2015

  HE Marketing Consultant / Interim Campaigns Manager

  This was a fascinating project that changed the way we view and undertake undergraduate degree programmes in this country.

• 

  Ruskin College, Oxford

  Oct 2015 - Mar 2016

  FHE Marketing Consultant
• 

  FCoT

  Apr 2016 - Sept 2016

  Marketing Consultant

  To advise, develop and implement ..... Leading to sustainable growth.

• 

  Ealing, Hammersmith & West London College

  Sept 2016 - May 2017

  Marketing Consultant
• 

  Evolve Learning Group Limited

  Oct 2016 - Jul 2017

  Consultancy for

  Evolve is launching ... its going to make waves. It'll be noticed. It will have a positive impact. London's businesses will benefit ... and prosper.

• 

  Training provider

  Jan 2017 - May 2019

  Business process consultancy

  The task is to look investigate and recommend improvements to the digital and paper based sales processes within this private provider.

• 

  Employer Engagement

  Jan 2017 - Mar 2019

  Employer Engagement Best Practice Group Manager

  I managed the Employer Engagement Best Practice Group on LinkedIn.

• 

  National Bots Centre

  Jan 2017 - Sept 2017

  Owner

  The National Bots Centre demonstrates how bots can be used on websites, social media, phone systems ... in fact anywhere where people and digital interface. We are there to help you discover bots and how they can help create business growth with consultancy and implementation help if you need it.

• 

  Halpin Partnership

  Jun 2020 - now

  Consulting Fellow

  Helping Halpin Partnership education clients optimise their fundraising, governance, strategy and marketing.