Tracy Lee

Tracy Lee

Business Development

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location of Tracy LeePetaling Jaya, Selangor, Malaysia

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  • Timeline

  • About me

    Human Nutrition & Health Ingredients Specialist | B2B Sales Manager | Negotiator & Solutions Provider

  • Education

    • KMK ( Matriculation Changlun, Kedah)

      2010 - 2011

      Activities and Societies: Pesta Tanglung KMK (Mid Autumn Festival) Team leader of Publicity Department:1. To conduct carnival event and increase visibility of this event. 2. To design banner & poster of the event.3. To sell ticket & promote the event to public.

    • Universiti Putra Malaysia

      2011 - 2015
      Bachelor's degree Food Science and Technology

      Activities and Societies: AIESEC- Project Management Department 1. AIESEC Team Member (batch 2012-2013)a. Committee of Miracle 10th Anniversary Dinnerb. Committee of Miracle Big Think Festival - To approach public and share with them the concept to save the environment, increase their awareness the importance of recycling.2. Pesta AngPau UPM - Team leader of Publicity Department (batch 2011-2012)a. Promote event through different channels &activities - online promotion, carnival, booth setting, organised competition, selling… Show more 1. AIESEC Team Member (batch 2012-2013)a. Committee of Miracle 10th Anniversary Dinnerb. Committee of Miracle Big Think Festival - To approach public and share with them the concept to save the environment, increase their awareness the importance of recycling.2. Pesta AngPau UPM - Team leader of Publicity Department (batch 2011-2012)a. Promote event through different channels &activities - online promotion, carnival, booth setting, organised competition, selling ticket.3. Team Leader of New Product Development Competition 2014a. To lead the team in discussion & idea generation, brainstorming activities.b. To delegate the job to team members and ensure completion of task before due date. 4. Head of Protocol Department for International Food Fair UPM- 2012 a. Planning event flow with the team leader of the event. b. Ensure smooth protocol of the event. Show less

  • Experience

    • Sunshine Specialities Sdn Bhd

      Aug 2015 - Apr 2017
      Business Development

      Job description:1. Handle customers'enquiries and build strong relationship with customer2. Conduct presentation of product information to customer3.Planning for sales volume growth and identify potential customer4.Update customer folder and weekly plan report, prepare quotation5. Market analysis and technical support

    • Connell

      May 2017 - Aug 2020
      Business Development Executive

      1. Oversee sales and business development activities for the company. 2. Growing business with existing customer, building rapport with customer especially senior management /key decision makers.3. Continuous drive sales growth by providing technical solutions & market info sharing with key customers. 4. Carry out market survey/ attend food exhibition to ensure sensitive to latest food trend and development in the market place. 5. Meet or exceed sales growth & profitability.

    • IMCD Malaysia Sdn Bhd

      Aug 2020 - Sept 2021
      Account Manager

      1. To grow the business of Food & Nutrition BU, specialized in nutrition segment.2. To work closely with key suppliers, together work out strategies to promote new ingredients to customers and expedite the project development progress. 3. Continuous penetrate new customers & generate new projects.4. To meet & exceed the sales target & gross margin.5. To improve the visibility & market coverage of company in Malaysia. 6. Manage to grow new business exceeding budget & stabilized new business within a year. Show less

    • Stern Ingredients Asia-Pacific

      Sept 2021 - now

      1. Actively promote products & develop new customers in MY, SG, ID and Taiwan.2. Establish strong relationships with distributor & direct customers.3. Work closely with technical specialist to provide marketing & technical solutions to customers and potential clients. 4. Plan and work out sales strategies to achieve company target.

      • Area Sales Manager

        Feb 2024 - now
      • Regional Sales Specialist

        Sept 2021 - Feb 2024
  • Licenses & Certifications

    • Vice President Membership of Subang Toastmaster Club

      Toastmasters International
      Jul 2019