Susana Machado Lores

Experience

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  Radiocuba

  Sept 2012 - Oct 2014

  Graphic Designer

  • Created supports for internal and external company communication.• Generated graphics and content for use on the web and print applications.• Produced photographic images for website promotional use.

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  Aquattro, Company of graphic design and advertising

  Nov 2014 - Apr 2016

  Product Designer

  • Interaction with customers understanding their pain points and needs, 25% of work effort. End customers were the government of Ecuador, education, newspapers, public health, agency for refugees, large companies, laboratories, the catholic church, and non-profit organizations.• Design of websites, logos, identity manuals, corporate stationery, posters, packaging, books, magazines, catalogs, newspapers, illustrations, brochures, flyers, banners, business cards, invitations, computer graphics, interfaces, and billboards. Show less

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  Patricia E.U Foundation (Blessed Mantle Foundation)

  Feb 2016 - Jan 2017

  Creative Director

  • Art management and supervision in the final print.• Generate project presentations to the public, sponsors, and staff.• Redesign of the brand to improve its positioning and recognition.• Created promotional support and institutional stationery.

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  RCC Web Media Agency

  Jan 2017 - Aug 2017

  UX/UI & FRONT-END DEVELOPER

  • Responsible for UX/ UI and front-end development of websites, landing pages, and email marketing.• Create advertising, branding, institutional supports, and packaging.• Interact with customers translating their needs into technical requirements for new projects.

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  General Motors

  Sept 2017 - Feb 2021

  Product Designer of the Settings application for 2022, 2023, and 2024 vehicles. In charge of the creation, documentation, implementation, and maintenance of the application features.Some of the projects I am proud of:• V2X (Vehicle-to-Everything solution):Allows vehicles to communicate with and surrounding infrastructure, creating a fully integrated and intelligent traffic system. This communication protocol is a strategic innovation to increase safety, reduce congestion and prevent collisions. These include road works warning, traffic jam ahead, emergency electronic brake light, emergency vehicle warning, intersection collision warning, the stationary vehicle ahead, and hazard location warning.​• Integration of Google Settings into GM Infotainment Systems: Integrating select Google technology and services into vehicle infotainment systems will foster a more connected and efficient driving experience. Customers using Google Android Auto will no longer need to connect their phones with a USB cable. Drivers will have access to Google's applications through their vehicle and will be able to make phone calls, text, and listen to radio stations, as GM's system currently offers. Still, they'll also be able to connect to their homes with smart speakers and other devices.​• Redesign of ambient lighting user experience and interface for vehicles of 2023 and beyond:Ambient Lighting uses discreet LED light guides to accent interior design cues and set a mood in a vehicle's cabin. Users can set the desired interior color by ascending through the Vehicle Settings app.• Conversation enhancement user experience redesign for 2023 and beyond:For those times when the driver wants to communicate with the passengers, there is a conversation enhancement system, which uses AKG microphones and speakers for communication with the front and rear passengers. The microphones pick up nearby voices and transmit them through the speakers so that fellow travelers don't have to shout. Show less

  • UX Lead

    Mar 2020 - Feb 2021

  • Product Designer

    Jan 2019 - Mar 2020

  • XML Lead & UX Designer

    Sept 2017 - Jan 2019
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  Cox Automotive Inc.

  Feb 2021 - now

  • Responsible for providing strategic leadership across the software engagements, spotting potential areas for improvement, and acting accordingly. • Handle the work in flight and projects in planning mode to create quality deliverables and launch projects on time.• Manage and mentor the Location Operations UX team (a mix of seniors and juniors), understanding their strengths and weaknesses to allow me to assign projects accordingly and support them in any potential area of improvement to make them grow as professionals.• Educate team members outside of the UX team, ensuring that they understand the UX Process, why we use it, its importance, how we will get things done, and make them willing to follow it. • Encourage open discussion and collaboration with the teams to rethink and simplify routines and processes, learn what works, and find creative ways of implementing new technologies, systems, and procedures.• I collaborated with other UX leads to create a clear and effective UX process across all the UX teams.• I successfully created a methodology to document UX requirements to address the constant churn on the team. This new methodology has been implemented across all the Cox Automotive UX release trains and has significantly improved collaboration between the UX, Product, and Development teams, and is used as a source of truth for reviews and planning.• Also, I developed and implemented the Design Ops framework, which helps the UX team gather essential information for the project's success and align on roles and responsibilities, business problems, goals, metrics, expectations, etc.• Created and implemented a methodology and framework across all teams to perform quality assurance to detect any misalignment between design specification and the wireframe implementation. Show less

  • Lead UX Architect

    Jun 2021 - now

  • Senior Product Designer

    Feb 2021 - Jun 2021