Rebecca Blackburn

Experience

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  The Northern School of Art

  Sept 2010 - Nov 2010

  Alumni Development Coordinator (Internship)

  Within this position I was required to research and develop a comprehensive report determining the needs and requirements of an Alumni Department at the college. Speaking with other institutes and consultants I discussed the most appropriate methods of fundraising and developed a plan for the rebranding of the Alumni Department website and marketing materials in preparation of a re-launch in summer 2011.

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  The Northern School of Art

  May 2011 - Sept 2012

  - Assisted in the development of a new college Alumni Engagement and Philanthropic Giving Programme- Created and improved PR materials for Alumni and Business Development Departments- Managed the new college retail shop which sold students art work included responsibility for promotion, stock, sales, profits, staff training and management- Developed local partnership working and seeking out new opportunities - Supported the development of a summer long creative practices programme where by we employed local artists to run sessions for children, adults and those with dissabilities- Produced marketing materials both on and offline - Website development and content management Show less

  • Business Development & Alumni Coordinator

    Oct 2011 - Sept 2012

  • Marketing and Communications Assistant

    May 2011 - Nov 2011
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  Newcastle University

  Aug 2012 - now

  My role is to facilitate the recruitment of well-qualified undergraduate and postgraduate students, from the UK and overseas, to the Faculty of Humanities and Social Sciences at Newcastle University.I account manage numerous academic schools with a huge portfolio of undergraduate and postgraduate degree programmes. I also manage 3 marketing officers and within my remit I:• analyse and monitor admissions data to provide management information, to spot trends and to highlight issues• identify new marketing and student recruitment opportunities• devise, implement and evaluate strategic marketing plans to meet student recruitment targets• give professional marketing advice and guidance.As an email marketing specialist I provide advice on strategy, communication planning, and content direction for the Faculty. I lead on the development of all pre-application and post application emails for both undergraduate and postgraduate recruitment to all subjects within the faculty. I also provide advice and guidance to the faculty events team for their CRM activities including emails and booking systems using Connect, Gecko and HubSpot CRM systems. I’m currently supporting the transition to a new Dynamics CRM system. Show less I supported customer relationship management (CRM) activities using Hubspot, Gecko and Connect (formally Hobsons) CRM systems. I am marketing and recruitment account manager for the School of Modern Languages. My responsibilities included:- analysing and monitoring admissions data to provide management information, spot trends and to highlight issues- devising, implementing and evaluating strategic marketing plans in order to meet student recruitment targets- identifying new marketing and student recruitment opportunities- giving professional marketing advice and guidance. Show less - Provided specialist knowledge and expertise on the University’s CRM system, Hobsons EMT Connect, to users throughout the University- Provided support for Gecko Labs products, including Gecko Forms and international calling campaigns- Developed engaging and targeted content for emails and printed material- Responsibility for creating and sending email and event communications through the CRM system - Responsibility for undertaking data management procedures to ensure data integrity- Carried out evaluation and analysis to monitor enhance CRM impact- Developed and managed online chats and webinars for prospective students in schools across the faculty Show less - Developed implemented and monitored of schools Customer Relationship Management (CRM) strategies- Developed, implemented and monitored schools Social Media Strategy - Improved conversion rates of applicants to UG and PG programmes across the school (up to 25% in some areas over a 3 year period)- Developed and managed all pre-application and post-application events (around 30 annually) Including school engagement events, teacher CPD days, raising aspiration days- Acted as first point of contact for all prospective Undergraduate, Postgraduate Taught and Postgraduate Research inquiries - Produced and managed marketing materials including website, prospectus and direct mail- Undertook market research including focus groups, questionnaires and market research- Analysed and presented to school managers, conclusions and recommendations for future recruitment plans- Recruited, trained and managed over 50 student ambassadors for marketing and event support- Responsibility for the school Marketing & Recruitment budget, forecast & management Show less - Management of Hobsons CRM system (Customer Relationship Management) to communicate with applicants at both Undergraduate and Postgraduate level as directed- Provided support for activities around improving conversion rates of applicants to UG and PG programmes across the School- Developed and assisted in the production and purchasing of marketing materials, promotional materials and adverts- Maintained effective relationships with Faculty Marketing Team, Central Marketing Team, School Academics and external stakeholders- Provided data and information to the UG teams in a timely manner to facilitate the organising and booking for the Post Application Open Days- Organised, coordinated and participated in University Visit Days, promotional events, alumni activities- Assisted in the planning and implementation of market research (conducting surveys, organising focus groups, collating and presenting data etc)- Collated recruitment statistics for appropriate school committees- Maintenance of and marketing related and alumni contact databases in school Show less

  • Marketing and Student Recruitment Manager

    Aug 2023 - now

  • Communications and Marketing Manager

    Oct 2022 - Aug 2023

  • Marketing and Student Recruitment Officer

    Sept 2018 - Oct 2022

  • CRM Marketing Officer

    Oct 2016 - Sept 2018

  • Student Conversion Coordinator

    May 2013 - Oct 2016

  • Admissions and Recruitment Support Officer

    Aug 2012 - May 2013
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  Resin for beginners

  Dec 2023 - now

  Business Owner

  I began Resin for beginners to provide a supportive and friendly community of like minded crafters. I built my website to provide product recommendations and easy to follow craft tutorials and utilise SEO skills to maximise advertising revenue and reach. I have built a 120k strong Facebook community of crafters from around the world along with a string following on Pinterest, Instagram and 10k followers on TikTok. I work closely with a number of leading suppliers in order to collaboratively promote a range of high quality products and resin materials. Show less