
Jacky Chan
IT Coach

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About me
Digital Marketer | SEO | SEM | Meta | Web3 | Crypto | Algo | AI
Education

The Hong Kong University of Science and Technology
2007 - 2010Bachelor of Engineering - BE Computer Engineering
Experience

Aberdeen Marina Club
Oct 2010 - May 2013IT Coach-Provide daily computer support and give constructive advice in a professional manner-Improve operation efficiency by quickly diagnosing the software problems and shooting the trouble at the spot -Support “IT Centre” marketing and promotional campaigns by organising monthly IT training programme

Complete Deelite Limited
Jul 2013 - Oct 2014Digital Marketing Executive (IT Marketing & Design)-Develop a well-crafted, strategic digital marketing plans from customer feedback-Prepare creative marketing campaign materials such as posters, posts and videos for arousing public's interest-Conduct in-depth market research to identity the need's of target audience

Cathay Pacific Airways
Feb 2015 - Oct 2020Flight Purser-Supervise and deliver premium service to maintain customer’s loyalty by providing a comfortable and safe flight -Be observant to passenger’s needs and exceed passengers’ expectations -Coordinate between pilots and crew members in regards to safety and emergency issues-Lead the fellow crew members to deal with any unexpected situations

FAssembly
May 2020 - May 2021Social Media Marketing Specialist
First Page
Jun 2021 - now- Assisted the team lead in managing a team of 14 members, overseeing operations that generate a monthly revenue of HKD$2.5M.- Supported a specialized squad of 4 members, contributing to a monthly revenue of HKD$1M through effective leadership and guidance.- Cultivated a high-performing team environment, maintaining a monthly retention rate of over 96% through strong client relationship management.- Renewed contracts worth over HKD$3M over 3 years, demonstrating an ability to drive results and exceed client expectations.- Achieved a total upsell contract value of HKD$1.5M in 3 years, showcasing strong sales and negotiation skills. Show less - Manage over 20 unique clients and 30+ campaigns, generating an average of HKD$250k in monthly revenue for the SME team.- Maintain a high monthly retention rate of over 96%, demonstrating strong client relationship management skills.- Renewed contracts worth over HKD$2.2M throughout 2 years, showcasing the ability to deliver results and exceed client expectations.- Achieved a total upsell contract value of HKD$1M in 1.5 years, highlighting strong sales and negotiation skills.- Led a sub-team of 3 junior team members, providing mentorship and training to develop their skills in digital marketing.- Assisted the team lead with administrative work, taking over their duties when they were away, demonstrating a high level of responsibility and trust.- Developed and implemented new processes and procedures to improve team efficiency and effectiveness.- Collaborated with cross-functional teams to develop and execute successful marketing campaigns and initiatives.- Successfully handled a range of digital marketing campaigns, including: - A SEO campaign for a local crypto exchange company - A SEM campaign for a worldwide AI dataset company - A Twitter campaign for a foreign Web3 NFT project Show less - Administering more than 15 distinct clients with 25+ campaigns, generating an average monthly revenue of HKD$200k for the SME team.- Demonstrated exceptional results in renewing contracts worth over HKD$1M, showcasing a strong ability to deliver results and exceed client expectations.- Successfully achieved a total upsell contract value of HKD$600k, highlighting excellent sales and negotiation skills.- Collaborated effectively with cross-functional teams to develop and execute successful marketing campaigns and initiatives. Show less
Assistant SME Team Lead
Dec 2023 - nowSenior Digital Account Manager / Senior Digital Marketing Specialist
Oct 2022 - Nov 2023Digital Account Manager / Digital Marketing Specialist
Mar 2022 - Sept 2022Associate Digital Marketing Specialist
Jun 2021 - Feb 2022

Superist
Nov 2021 - nowDigital Marketing SpecialistWe are a world-class agency group that offers end to end, powerful digital solutions for companies all around the world. Our goal is to accelerate the growth of our clients.
Licenses & Certifications
- View certificate
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Google Ads Apps Certification
Google Digital Academy (Skillshop)Aug 2022 - View certificate

Working and Collaborating Online
LinkedInMar 2021 - View certificate
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Google Ads Search Certification
Google Digital Academy (Skillshop)Aug 2022 - View certificate
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Google Ads Video Certification
Google Digital Academy (Skillshop)May 2022 - View certificate
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Shopping ads Certification
Google Digital Academy (Skillshop)Aug 2022 - View certificate

Critical Thinking
LinkedInApr 2021 - View certificate
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Google Ads Display Certification
Google Digital Academy (Skillshop)May 2022 - View certificate
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Google Ads - Measurement Certification
Google Digital Academy (Skillshop)May 2022 - View certificate

Working with Computers and Devices
LinkedInMar 2021
Volunteer Experience
President of Alumni Association
Issued by TWGHs S C Gaw Memorial College on Jan 2017
Associated with Jacky ChanExecutive Committee Member
Issued by AZUKIHK 852Garden Team on Apr 2022
Associated with Jacky ChanSnowboard Instructor
Issued by Snow and Surf Limited on Feb 2023
Associated with Jacky Chan
Languages
- caCantonese
- maMandarin
- enEnglish
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