Anubhav Gupta

Experience

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  Maruti Suzuki India Limited

  Jun 2011 - Jul 2011

  Graduate Engineering Trainee

  Awarded with Excellent(highest) grade during internship at MSIL. Six Sigma Implementation across the entire Maruti Suzuki Assembly lines for one of India's leading Hatchback segment. Conducted FMEA analysis (Failure Mode Effect Analysis) for the entire assembly like . Implementing 5S across the Assembly Line. KAIZEN implementation for Waste Management . Root Cause & Fatique Analysis for Foreman working on the assembly line

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  Variety Caterers Pvt. Ltd.

  Aug 2012 - May 2013

  Business Development Manager

  . Experience in Event Management and Hospitality sector. Designing and Support of the Companies official website. Worked on implementing Search Engine Optimization(SEO) for companies official website. Client Engagements . Employees Salary and benefits

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  Infosys

  Jul 2013 - Jul 2015

  System Engineer

  . Requirement Gathering experience in various large-scale data warehouse implementation planning. Client Stakeholder communication and documentation management . Worked extensively for customers based out of Europe (Switzerland) in the Agribusiness and Automobile domain . Worked on large Oracle Based Enterprise MDM technologies

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  Tata Consultancy Services

  Dec 2015 - May 2016

  System Engineer

  Led the overall client engagement for one of the Largest Hotel Group in the world.. Clients engagement for managing OLTP and OLAP SQL Server running hundreds of Oracle, and IBM DB2 Databases.. Requirement Gathering for implementing various performance Improvement strategies and data warehouse setups.

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  Optymyze

  Apr 2017 - Jul 2019

  Strategy Consultant | Professional Services

  Worked as a Product Strategy Consultant for a US based Product company Optymyze which was a leader in Gartner Magic Quadrant in Sales Performance Management (SPM) and Sales Strategy & Compensation management (SCM) domain serving world's top Pharma companies including J&J , Sunovion, Sanofi, GM Healthcare.. I hold experience in Requirement gathering and business requirements documentation of a project discovery for clients based out of LATAM and North America. Sales Forecasting and Data modelling. Sales planning and Quota Planning for large workforces across geographies and have led to Y-o-Y quota accuracy of over 90% and overachieving Sales growth targets for large Pharma company. Data analysis and reporting dashboards for various hierarchy of stakeholders in Sales eg. Sales Reps, Area Sales Managers, Regional Sales Managers, National Sales Manager etc.. Seasoned in Designing Sales compensation planning and operations including plans related to Quota Plans, Direct Payouts, Annual Sales Awards, Dealer Incentive Programs. Designing delivery cycles (MVP) using optimal FTE estimations based on the overall scope of the Project using AGILE delivery framework.. Experience working with a global team to develop detailed functional specifications such as Process Designs and Database Models. U.S Onsite experience for handling requirement gathering meetings with key decision-makers, business owners, product teams and IT teams Show less

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  Srijan- A Material+ Company

  Jul 2019 - now

  I lead overall digital transformation roadmap and omni-channel strategy for large enterprise Portfolio of Products, key responsibilities includes . Complete end-end Digital Transformation (UI/UX + Platform Modernisation). Portfolio Product Roadmapping which includes products that has mass media domination in the APAC and US markets with monthly unique visitors covering more than 50% of the country’s population (every 2nd person). UI/UX Design Thinking & Market research Competitor Analysis . User acquisition and engagement analysis. Tracking conversions, revenue streams , overhauling SEO and SERP. Personalisation and Recommendation engine built using first party cookies. Ads Targeting and Retargeting using Keywords . Building OTT, Podcast, Web Apps, Native Mobile and Tablet apps . Analytics and Reporting Dashboards using Data Harmonisation in Data LakeKey KPIs delivered: Reduction of bounce rate, improvement in Google page Speed insights benchmarks, increasing page views/session, average engagement time of user, increased first party cookies, increasing Ads revenues, increasing organic search traffic on site, increased personalized AI driven content, increased user sign-ups, steps to publish a content, time-to-market, reduction in API response timeKey Accomplishments: . Proud member of the engagement in driving Product Experience transformation which made the Website and the Mobile app winner of the World's Number 1 in Digital Media and Publishing in 2022 (winning over the likes of heavy weights like The Washington Post and The Guardian). Driven KPIs to success including reduction in bounce rates by ~25% , increased SEO scores by ~20%, 20-30% increase in Organic search traffic via SERP optimisation, Approx $100k saved per month on custom development product which was made modularised, ~20% increase in Ads revenues , 10-20% reduction in Ads Operations cost, 60% increased in Personalised content on the product driving almost 20% increase in user engagement Show less Driven multiple product development initiatives with clients majorly from Media & Publishing domain based out of APAC and U.S. Some of the noted accomplishments during this period includes: . Handling multiple Scrum teams on various different product development tracks. Owned complete Product backlogging, Release planning and Prioritization with business stakeholders customers. Driven actionable KPIs like Time to Market, Reduction of bounce rate, improvement in Google page Speed insights benchmarks, increasing page views/session, average engagement time of user Show less Led multiple engagements with North American clients primarily in Data Insights domain who were looking for User experience and platform modernisation . Driven end-end product development with regular client engagements both Onsite and offshore to gather product requirements right from Discovery to Delivery.. Led the team of business analysts and developers to deliver the end-end editorial experience modernisation and API Gateway initiative for a U.S Based Data Insights Company digital products which was earlier built on legacy Adobe Experience Manager and moved to a modern Headless Drupal platformAPI Gateway creation and integrations with downstream middleware systems and satellite devices Marketing Automation campaigns creation using Oracle Eloqua . Led integrations with Apple News for magazine content dissipation for general users. Key KPIs delivered: Steps to Publish, Time to Market Show less

  • Senior Product Manager

    Apr 2024 - now

  • Portfolio Product Manager - Digital Transformation & Strategy

    Oct 2022 - Jun 2024

  • Product Manager - Digital Products

    Oct 2021 - Oct 2022

  • Senior Product Owner

    Apr 2021 - Oct 2021

  • Product Owner

    Jul 2019 - Apr 2021