Lamia Blanchard

Experience

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  LafargeHolcim Maroc

  Apr 2012 - Dec 2014

  Market Studies & Product Strategy Specialist – Infrastructure Segment

  - Managed market research and customer needs analysis to drive the development of innovative solutions for the infrastructure segment. - Oversaw all aspects of product management, from strategy to execution, ensuring alignment with market trends and client expectations.

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  Lafarge Ciment

  Jan 2015 - Nov 2018

  Head of marketing for the Industry Segment

  • Led strategic innovation projects, developing a new branded solution that transitioned from selling products to offering a comprehensive construction system, engaging new audiences such as architects and real estate developers. --> Innovative market route: Created a joint economic interest group (GIE) with three major industrial partners, defining strategic roles, value-sharing, and long-term engagement. Led the project from strategic formulation to signature and deployment.• Transformed a free service into a revenue-generating solution, increasing market penetration and client value through a structured, dedicated service and brand (from value proposition definition to managing the new organization and solution deployment). Recognized as a key pilot project within the group.• Developed the annual strategic marketing plan, aligning marketing initiatives with business objectives to drive growth.• Conducted market studies and competitive analysis, identifying growth opportunities and supporting strategic decisions, with extensive experience managing external expertise.• Designed and executed communication plans, boosting brand awareness and client engagement. Show less

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  Radiall

  Mar 2019 - Jun 2023

  • Led the development and execution of the Defense strategy at both corporate and business levels, in close collaboration with the Executive Committee, driving growth through diversification, international expansion, strategic partnerships, acquisitions, and business model innovation.• Ensured seamless strategy implementation by aligning and coordinating stakeholders across the organization.• Spearheaded business development initiatives across Radiall’s 4 Business Units by identifying high-value opportunities, conducting competitive analyses, and leveraging customer insights to inform decision-making and refine offerings. Show less

  • Head of Strategic Marketing for the Defense Market - Corporate level

    Jan 2021 - Jun 2023

  • Senior Product Manager - Aerospace Market

    Mar 2019 - Dec 2020
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  Thales

  Jun 2023 - now

  Strategy and Marketing manager

  • Driving high-impact strategic initiatives by leading complex projects that integrate innovative business models, digital services, strategic partnerships and enterprise-wide transformation strategies.• Providing strategic marketing leadership and overseeing annual strategic planning exercises to align organizational objectives with market opportunities.• Conducting market studies to identify growth opportunities, analyzing the competitive landscape and customer needs.