Le Hoai Thu

Experience

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  NEU

  Sept 2010 - Jul 2014

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  Cococo Real Estate Marketing Agency

  Oct 2017 - Mar 2019

  Strategic Marketing

  - Analysis, planning, and implementation of communication strategies; development of a cpmprehensive marketing plan based on business plan (including key messages, key visual, key selling point…)- Planning and execution of promotional activities: openings, festivals, gratitude campaigns…- Quality and budget management- Management and coordination of related departments: content, design, digital…- Submission of summary reports to General Manager & Clients weekly and upon campaign completion Show less

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  FLC Group

  Mar 2019 - Jul 2021

  Senior Marketing Executive

  - Conducting market research of property projects- Branding and positioning the projects- Planning and implementing communication strategies, developing a comprehensive marketing plan based on the business plan- Working with suppliers to ensure the quality of marketing materials: perspective-3D photos, movies, mock-ups ...- Managing budget & impact- Teamwork with other departments: R&D, Sales, Legal, Content, Design, Digital…

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  Keppel (Real Estate Division – Vietnam)

  Apr 2022 - Jul 2024

  - Formulate the marketing proposition, project design and marketing brief based on market trend, feedback, and information.- Perform market research, competitors review, marketing presentations, analysis of sales and marketing trend, and marketing campaign, quarterly market report.- Work with Sales & Marketing Team in formulating the marketing strategy and sales program (pricing paper, promotion, events, etc.) to achieve the sales targets.- Getting all required marketing collaterals and materials produced for marketing campaign roll out.- Work with other departments to prepare the legal agreements ready for execution. Show less

  • Marketing Strategic Planning Manager

    Jan 2024 - Jul 2024

  • Senior Marketing Executive

    Apr 2022 - Dec 2023