Cynthia Bu Jawdeh

Experience

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  CHU Notre Dame des Secours

  Jul 2008 - Feb 2009

  Dietetic Intern
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  MOUNT LEBANON HOSPITAL UNIVERSITY MEDICAL CENTER

  Mar 2009 - Sept 2009

  Dietetic Intern
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  SONACO AL RABIH

  Nov 2009 - Jan 2010

  Food Technology Intern

  Training Program including the following:-Process Line Supervision-Introduction to HACCP-Introduction to ISO22000-Understanding PRP and GMP-Understanding Food Laws and Regulations-Understanding Food Pathogens and Bacteria

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  Pralino

  Mar 2010 - Jun 2010

  Food Technology Intern

  Training Program including the following: -Daily rounds in the production areas: chocolate dipping, molding, ice cream, marzipan, wrapping and stickers-Warehouse rounds-Participated in the implementation of the ISO22000 •SSOPs, GMPs and PRPs•Flow Charting•Hazard Analysis•HR•Purchasing•Receiving-Review of the Codex and Libnor Chocolate and Icecream Standards -Employees training on food safety and hygiene

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  Joe Barza - Culinary Consultancy

  Jul 2010 - Mar 2012

  • Take charge of a project and coordinate all communications and tasks related to that project: o Follow up on menu developmento Take record of all recipe development o Formulate menu drafts o Initiate menu costingo Initiate and follow up piloting periods and menu implementationo Review, analyze and follow up on food hygiene and quality control aspects o Review, analyze and follow up on maintenance and equipment aspectso Record duty roster of all project members o Develop and follow up on project’s Action Plan • Handle all communications between the client and consultancy company• Coordinate events participation and schedules between the two parties • Coordinate project meetings between the two parties • Develop weekly/monthly progress reports (internal and external) Show less Responsible for product/service quality management system requirments' implementation and process improvements: o Ensure the maintenance of the ISO 9001:2008 quality standards and compliance o Lead problem resolution activities on any product/service quality issueso Promote a quality mindset and customer focus throughout the companyo Co-ordinate the improvement quality objectives and actions per product range in order to reach the product quality objectives defined by management o Define quality objectives and projects, and lead locally their implementationo Ensure that internal procedures are robust, effective and aligned to business objectives o Define quality procedures, maintain controls and document procedures o Report and follow up on quality performance, and lead periodical product quality reviewso Lead external audits and approve internal auditso Identifying and deliver relevant quality-related trainings Show less

  • Project Coordinator

    Jul 2010 - Mar 2012

  • Quality Manager

    Jul 2010 - Mar 2012
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  Strawberry Blu

  May 2011 - Apr 2019

  Founder

  Founder of www.StrawberryBlu.com - a social online Q&A space that answers questions on health, wellness, nutrition, dieting, & cooking. Asked questions, get a qualified answer by an expert within 72 hours; using the means of social media.

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  Eastline Marketing

  Apr 2012 - Jun 2012

  Social Media Specialist

  Social Media Specialist for Al Wadi Al Akhdar Online Activation Project - Develop and execute a clearly defined social media strategy and report to the strategist of the company.- Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, forums and seeding content into social applications as needed.- Identify threats and opportunities in user generated content surrounding the client’s brand and report to appropriate parties.- Ensure that a consistent marketing message is delivered to the market - - Conduct, gather and analyze market research for potential projects.- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.- Regularly feedback insights gained from social media monitoring into the appropriate team, to help evolve strategies in a timely fashion. Show less

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  Al Wadi Al Akhdar

  Jul 2012 - Jun 2022

  Responsible for developing, managing, and executing the marketing & communication strategy for the brand on a corporate level with a focus on key markets. Lead & oversee the implementation of the strategic marketing plans for the overall brand & the priority markets, Lebanon, USA and Iraq; in addition to tactical support for UAE, Egypt, Kuwait and KSA.International Marketing • Develop, manage, and lead the execution of the marketing & communication strategy and make sure the right marketing mix is being adopted, per market. • Analyze consumer insights, market insights & competitors’ information.• Rationalize the product line for brand alignment and lead the launch of new products and range expansions (market studies, consumer insights, price structures, packaging & label design). • In addition to, leading the marketing function for the newly launched two-tier brand (a fighter brand, Dounya, launched in Lebanon by mid-2021).• Lead, manage and coordinate marketing, advertising, and promotional activities (ATL, BTL, TTL). • Manage & coordinate the development of marketing & sales tools such as catalogs, sales sheets & marketing presentations.• Manage the productivity of the marketing plans and projects. • Determine and manage the A&P marketing budgets for the corporate brand & per market. • Report on the return on investment and key performance metrics.Digital Marketing • Lead the digital marketing team and the development of the marketing platforms: social media, digital media, and owned platforms (website, micro-sites & apps). • Lead & liaise with media, digital, creative & advertising agencies.PR & CSR Initiatives • Lead the outreach & partnerships program via a process-driven approach to ensure commercial and strategic relationships with our key targeted partners.• Lead Al Wadi CSR program, oversea the relationships with the community partners and key stakeholders. Drive internal engagement and promote employee volunteering initiatives. Show less In addition to the previously held role in Digital Marketing, took the responsibility of leading all of the company’s advertising and communication activities.• Develop and implement the marketing and communications campaigns and strategies (ATL, BTL, Social, Digital, Outreaches & Partnerships) and monitor their success.• Define KPIs for each communication channel which will indicate the campaign’s level of success.• Oversee the creation of the marketing and communications’ content, creatives, and collateral to ensure that it is consistent with the brand.• Represent the organization at marketing events (cooking classes, PR events, tweet-ups, bloggers' activities and others).• Lead and manage the media (traditional & digital) and creative agencies.• Create internal communications protocols and initiatives that will foster employee moral (newsletters, email campaigns, sales briefs, competitions, and other announcement activities). Show less • Develop, maintain and implement a digital marketing strategy and a comprehensive digital marketing plan for Al Wadi Al Akhdar global markets including:• Social Media Management: Develop, implement and maintain the social media marketing plan. Identify, evaluate, select and monitor the most relevant social media channels (Facebook, Instagram, Pinterest YouTube, Twitter…). Moderate, and oversee the brand presence on relevant social media sites. Encourage the generation of user-generated content via active community participation and conversation. Raise brand awareness and protect brand equity by executing a social marketing campaign using the most appropriate social media channels. Manage online discussions by listening and responding to users in a timely and authentic manner and ensure consistent messaging is used. • Digital & Online Media Management: Develop, implement and follow up with the concerned digital media agency the Online Media Plan & expenditure per country/per target and per campaign. • Digital & Online Activations: identify, develop and follow up on digital/online activations when applicable (including apps, sweepstakes or other digital initiatives). • Website Management: Lead the development of Al Wadi Al Akhdar website, devising strategies to drive online traffic and continuing to improve usability, design, content and conversion; per target per language. Develop, maintain & follow up on an SEO strategy and plan. • Communications: Develop, implement and follow up on a global bloggers outreach plan. Organize events for influencers to increase brand or product awareness. Develop and follow up on Email marketing campaigns and press releases that contain important updates about the brand, specific products, or launches. • Budgets: Developed, control, follow and report the expenditures of the digital marketing & communication plans.• Follow up with appropriate agencies all aspects of the job related to the digital marketing and communications. Show less • Develop and execute a clearly defined social media strategy for Al Wadi Al Akhdar. • Develop, manage and follow up on online activation projects. • Manage presence in social networking sites including Facebook, Instagram, Pinterest, YouTube and other similar community sites, posting on relevant blogs, forums and seeding content into social applications as needed. • An advocate of the brand in social media spaces, engaging in dialogues and answering questions where appropriate. • Identify threats and opportunities in user generated content surrounding the brand and report to appropriate parties.• Ensure that a consistent marketing message is delivered to the market and the brand’s position is strengthened. • Analyze existing and potential media activities. • Conduct, gather and analyze market research for potential projects.• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.• Regularly feedback insights gained from social media monitoring into the appropriate team, to help evolve strategies in a timely fashion.• Stay up-to-date with development in social media tools, trends and applications.• Initiate people to the use of social media channels.• Follow up with concerned agencies. 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  • Marketing Manager

    Jan 2020 - Jun 2022

  • Advertising & Digital Manager

    Mar 2018 - Jan 2020

  • Digital Marketing Specialist

    May 2016 - Apr 2018

  • Social Media Specialist

    Jul 2012 - Jun 2016
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  NAJL SAUDI HOLDING

  Jul 2022 - now

  Marketing Manager

  • Lead the brand, marketing & communication strategies for the holding company & the F&B division. • Lead & oversee the launch of new F&B concepts within Ar Riyadh Region. • Lead & oversee the strategic marketing plans for each of the 6 restaurants & F&B concepts (out of which there are The Kitchen Production, Fareen, Sunnyville, Perfetta, Shirley’s and a new concept, Shaglooba, to be launched in 2024). • Analyze consumer insights, market insights & competitors’ information.• Rationalize the product line for brand alignment and lead the launch of new products and range expansions (market studies, consumer insights, price structures, packaging & label design). • Lead, manage and coordinate marketing, advertising, and promotional activities (ATL, BTL, TTL). • Manage & coordinate the development of marketing & sales tools such as catalogs, sales sheets & marketing presentations.• Manage the productivity of the marketing plans and projects. • Set-up and manage the A&P marketing budgets in alignment to the marketing plan and sales budgets. • Report on the return on investment and key performance metrics (quarterly OKRS, monthly sales reports, campaign reports and so forth). • Quarterly reports for the board of directors, covering the marketing funnel evolution, sales performance versus the yearly targets, growth strategies per brand and the P&L. • The day-to-day tasks include working hand in hand with the business development team, restaurant managers, catering division sales team, leading & managing the marketing, digital marketing, social media & PR teams, and liaising with the creative team, media & advertising agencies. Show less