Olga Khmel

Experience

• 

  Postech University

  Jun 2008 - Aug 2008

  ESL Teacher Assistant

  Edited weekly student essays, coordinated skit projects, weekly field trips, and group discussions Organized extracurricular events and assisted English professor as needed.

• 

  Elle Werlin

  Sept 2008 - Jan 2009

  Celebrity Fashion Stylist Intern

  Proposed project ideas for editorials and ad campaigns Assisted in organization and coordination of monthly photo shoots, model castings, and calendar management

• 

  Nike Communications, Inc.

  Sept 2010 - Jan 2010

  Account Executive Intern

  Wrote and edited out pitches, involving compiling press releases to promote clients’ productsPerformed cold-calling for up to 6-10 new leads and developed and followed up on over 30 leads dailyPlanned and coordinated events for over 100 high-profile guests, i.e. US launch of Jimmy Choo perfumeManaged product-specific projects and exceeded target numbers by 25%Researched client-related issues, markets and industries, and contributed to competitive analysisAssisted Creative Director with R&D, organization and coordination of resources for the client product launch Weniger anzeigen

• 

  A Voce Madison

  Jun 2011 - Sept 2011

  Cocktail waitress/Captain/Hostess

  Extensive client interaction and retention, detailed knowledge of wines and fine cuisine, knowledge of Open Table and POS, advanced selling techniques

• 

  Mytheresa.com

  Nov 2011 - Jul 2014

  Fashion Copy Editor

  Composed weekly English copy for four fashion newsletters and one editorial to promote and augment the company’s sales of luxury and designer merchandise.Designed sales strategies based on awareness of market trends in the sector and developed ideas to increase global sales output. Conducted marketing and industry research and evaluated email marketing reports to improve marketing strategies to surpass revenue targetsCollaborated with other departments, e.g. Merchandising, Buying, and PR to review product performance, budget allocation, social media projects Weniger anzeigen

• 

  Littlehipstar

  Jul 2014 - Jan 2015

  Marketing & Communications Manager

  • Wrote and coordinated copy for the website contents, including SEO texts, product descriptions and social media; proof-read and edited the website content according to the company standards• Ongoing research for featured brands and overall baby market• Coordination of photoshoots and styling for still-lives and baby model productions• Promotional planning, marketing budget analysis and allocation, marketing strategy development• Communication with brands, bloggers and journalists to increase brand awareness and grow revenue through direct marketing, retargeting, collaborations and affiliates• In charge of the littlehipstar blog, newsletter concepts and production, and social media channels• Buying trips with the CEO and brand manager to determine merchandise selection for new seasons• Ongoing website review to enhance customer experience, retention, usability and brand identity• Responsible for creating of tracking and analysis reports to improve workflow, organizational structure and company performance• Management and coordination of the back-end store through the Magento system Weniger anzeigen

• 

  Dadu Luxe

  Aug 2014 - Jan 2015

  Fashion Editor (Freelance)

  • Fully responsible for English copy on the website (Editor’s notes, trend reports, style directory, and homepage content), as well as marketing newsletter and client communication• On-going coordination and compilation of editorial planning, newsletter concept development, image sourcing and communication with agencies/photographers, online styling review and approval, photoshoot assistance, back-end upload• Coordination of creative team meetings to improve the website and enhance corporate identity, • In charge of creative department in absence of Creative Director, managing the team and delegating tasks and responsibilities, analysing team members’ performance, reporting monthly to the CEO on status and activities, attendance of Management Team meetings to develop strategies and course of action• Review of external PR projects to ensure the company standards have been met• On-going market and industry research to determine key factors for improving ecommerce and website design Weniger anzeigen

• 

  The LEGO Group

  Jan 2015 - now

  Web Content strategy and communications

  • Senior Manager, Growth & Enablement

    Jun 2024 - now

  • Senior Manager, Branded Channels Marketing

    Apr 2023 - Jul 2024

  • Senior Manager, Marketing Activation

    Sept 2020 - Apr 2023

  • Senior Manager, Digital Strategy & Planning

    Jan 2020 - Sept 2020

  • Digital Shopper Strategy Manager

    Nov 2018 - Jan 2019

  • Digital Content Manager EMEA

    Jan 2018 - Nov 2018

  • Shop Experience/Expansion Specialist

    Jul 2017 - Jan 2018

  • Assistant Online Marketing Manager

    Jan 2015 - Jun 2017
• 

  Willy Bogner GmbH & Co. KGaA

  Nov 2015 - Feb 2016

  Online Fashion Editor (Freelance)