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Anil Shinkar

Anil Shinkar

Manager Production

Followers of Anil Shinkar18000 followers
location of Anil ShinkarChhatrapati Sambhajinagar, Maharashtra, India

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  • Timeline

  • Skills

    APQP
    Automotive
    Brand Development
    Brand Equity
    Business Analysis
    Business Development
    Business Strategy
    Competition Research
    Competitive Analysis
    Customer Acquisition
    Data Analysis
    Digital Marketing
    E-commerce
    Ecommerce
    Engineering
    Entrepreneurship
    Executive Leadership
    Failure Mode and Effects Analysis (FMEA)
    FMEA
    Google Analytics
    ISO/TS 16949
    Leadership
    Lean Startup
    Marketing
    Marketing Strategy
    Market Planning
    Mergers & Acquisitions (M&A)
    New Business Development
    P&L Management
    Pay Per Click (PPC)
    PPAP
    PPC
    Product Development
    Product Launch
    Profitable Growth
    Sales
    Search Engine Marketing (SEM)
    Search Engine Optimization (SEO)
    SEM
    SEO
    Six Sigma
    Start-ups
    Strategic Planning
    Strategy
    Succession Planning
    Supplier Quality
    Team Management
    TPM
    TQM
    TS16949

  • About me

    My journey began as a Purchaser with a strong inclination towards automotive manufacturing. Upon joining Kalyani Transmission Technology, I found the company facing challenging times. Collaborating with the team, we devised and executed product, business, and market strategies, leading to a robust business pipeline filled with projects for the next five years. My diverse experience in the automotive sector spans over two decades, holding various positions from Purchase Manager to Head of Marketing & Branding. Possessing comprehensive expertise in the complete business cycle of the auto component industry, my focus centered on succession planning and stimulating business growth by acquiring new clients, targeting segments, and diversifying our portfolio into Electric Vehicles (EV), E-Motors, and DCT through PEST & SWOT analysis. My robust network and extensive travelling enabled me to secure business opportunities from Europe and the United States, contributing to brand elevation and further prospects. My week-long visit to Indonesia and South Korea, coupled with frequent trips to Europe, enriched my perspective and offered valuable insights into those regions' automotive industries. Stepping aside from my professional endeavors, my pursuit of knowledge led me to enroll in IIM's "Advanced Strategic Management" program, deepening my understanding of traditional and digital marketing tactics. Utilizing these insights enabled me to identify potential customers within a network exceeding 14k LinkedIn connections, along with 300+ Tier 1 automotive suppliers and 200+ Original Equipment Manufacturers (OEMs). After two fruitful years serving as Head of Sales & Global Business Development at Kalyani Transmission Technology and Bharat Forge's HPDC division - CLWT, I recently elevated as a VP & SBU Head. As an accomplished business leader and decision-maker who enjoys staying current on new trends, I have confidently established myself as an influencer within the automotive sector.

  • Education

    • SES College of Engineering

      1998 - 2001
      B.E. Production A

    • SES College of Engineering

      1995 - 1998
      D.M.E. (Diploma in Mechanical Engineering) A

    • Indian Institute of Management, Indore

      2017 - 2018
      Advance Strategic Management Program - One Year Marketing, Strategy & Leadership

  • Experience

    • JMC Equipments

      Dec 2001 - Feb 2005
      Manager Production

    • Honda Motorcycle & Scooter India Pvt. Ltd.

      Mar 2005 - Aug 2006
      Executive - PI

    • Tata Motors

      Aug 2006 - Dec 2010
      Manager - Supplier Quality Improvement

      SQA, STA, Part Procurement, Ramp Up, Vendor Development, supplier Evaluation, MMA in an automotive sector

    • Mahindra Rise

      Dec 2010 - Dec 2015
      Sr Manager - Engine component development

    • FitnCharm.com

      Dec 2015 - Dec 2016
      Co Founder

      FitnCharm is a marketplace for health, beauty and wellness services. It connects consumers with professionals and businesses through content, community ratings and reviews. Stlylist, Artist, Professionals and SMB's can showcase their work and grow their business by connecting new and existing clients.Customers can discover new services, book appointments online and demand services at home.

    • Sanjeev Group

      Jan 2017 - Dec 2019
      Head - Global Marketing | Digital Marketing | Branding | Communications | Strategic Partnership

      1. Established and directed business development functions and market entry strategies2. Enhanced market share and profitability by exploring new and existing business opportunities3. Digital Marketing: Search Engine Optimization, Social Media Marketing, Remarketing, Google Adwords, Google Analytics, Content Creation, etc.4. Global marketing communication and network expansion5. Collaborating with cross-functional teams and specialists in delivery, operations, technical/technology, marketing, HR, legal, and commercial services to address customer requirements6. Guiding the development of winning themes, unique value propositions, and innovative commercial models7. Contributed to company growth by maximizing value from customer journeys8. Developed segmentation, target, and positioning strategies9. Stimulated growth through novel ideas, penetrating untapped markets, innovating products and industries10. Differentiated products, services, infrastructure, and branding for both existing and new clients Show less

    • KALYANI TECHNOFORGE LIMITED

      Dec 2019 - Dec 2023
      CMO & BU Head - Kalyani Technoforge Ltd | Bharat Forge's CLWT (HPDC) | Inmet & Kalyani Medicomp

      Bharat Forge Ltd (CLWT): Green field project, High Pressure Die Casting• Strengthened engineering team by hiring engineering head to build the fundamental of business• Focus on Passenger Vehicle parts mainly for international clients• Decided to enter and continue with high tonnage machines to avoid local level competition• Developed strong marketing team right from the hiring of marketing head• Secured high value businesses from clients such as Tesla and Johnson & Johnson and Punch Powertrain-Stellantis, etc• Risk Mitigation: Collaborated with Finance to select appropriate product liability insurance for export business. • Project Collaboration: Worked closely with a French casting machine manufacturer and Chiron on a high-volume project. • Legal Resolutions: Resolved several unfavorable legal points in customer agreements, achieving win-win outcomes. • De-risking Strategy: Limiting exposure to 15% per product, segment, territory, and client. Kalyani Technoforge Ltd (KTT): Green field project, Gears & Shafts• Secured a $150M+ business award for Kalyani Transmission Technology within 18 months.• Onboarded major automotive clients such as Mercedes, Scania, Stellantis, Tesla, Punch Powertrain, DANA, Tata Motors, Vinfast, PSA, NidecPSA, and NMA. • Generated 70% of revenue from EV clients, with 35% EBITDA and 10% PBT. • Secured $2M in compensation from UK and Indian OEMs after project closures.Inmet Technology & Kalyani Medicomp: Green field project in Pune for Defense & Medical Parts • Reduced NPD lead time from 4 to 2 months, tooling cost by 50% and lead time by 30%. • Improved GPTW score from 72 to 81 through various initiatives, Enhanced 5S and TPM scores to 90+• Led JV/Acquisition discussions and key role in new investments and business verticals of KTFL. • Performance Reviews: business plans, sales plans, forecasts, and market research• Visited several medical device companies in Memphis, Switzerland, Italy, Germany and India. Show less

    • ASK AUTOMOTIVE LIMITED

      Jan 2024 - now
      President Strategy & Marketing

      - Implementing smart manufacturing in the form of various platforms such as Sensors, IOT, ML, AI etc- Working on transformation of manual cells of die casting and machining to automated cells.- Strengthening legal aspect related to customer contracts and various terms and conditions associated with it.- Helping organization to establish and strengthen QA. QC, ME and PPC function.- Operations efficiency enhancement by cost and CT reduction - Driving auto gauging and machining fixtures modification program- Fastest and early onboarding of prestigious clients to utilize the idle capacity - Getting engaged with International clients for future of mobility businesses and strategic partnership- Manpower optimization- Lean Manufacturing Show less

    • ASK AUTOMOTIVE LIMITED

      -
      President Strategy & Marketing

  • Licenses & Certifications

    • Advanced Corporate Strategy

      IIM BANGLORE

    • Lead Auditor - TS16949

    • Buyer Behavior and Analysis

      Curtin University

    • Digital Branding and Engagement

      Curtin University

    • Strategic Brand Management

      Curtin University

    • Google Adword

      Google
      Sept 2015

    • Six Sigma Green Belt

      IACT Global - International Academy for Certification & Training

    • Google Analytics

      Google
      Sept 2015