Thomas S.

Experience

• 

  Cambridge Newspapers Limited

  Jan 2002 - Jan 2007

  Senior Field Sales

  Over delivered against KIP's / revenue targets, managed territory & time, account mapping, upselling, cross selling Mentor new starters & deputised for management

• 

  CSL PUBLISHING LIMITED

  Jan 2007 - Jan 2008

  Advertising Manager

  Managed 4x4 Mart Magazine - Increasing revenue & pagination both in print & digitallyPersonally responsible for the integration of a 4x4 supermarket platform into the publication which seen the volume of vehicles for sales increased by 350, increasing revenue from platform sponsorships & the knock-on effect of an increase in digital traffic

• 

  Cambridge News

  Jan 2008 - Jan 2010

  Advertising Sales Manager

  Managed Field sales, Telesales, Front of House, Reporter & overall responsibility for the officeS

• 

  Archant

  Jan 2010 - Jan 2011

  Advertising Sales Manager

  Launched Porsche Club GB Members' magazine under Archant umbrella generating in excess of £30k for the first edition, exceeding targets forecast

• 

  The Fox & Hounds Clavering

  Jan 2011 - Jan 2014

  Landlord

  Increased turnover by £134,000 by refurbishing outbuildings to long term accommodation lets & increasing events

• 

  Zest Media Publications

  Jan 2014 - Jan 2015

  Sales Director

  • Successfully planned & oversaw the launch of a brand-new title in Cambridge in profit.• Secured 40 new clients through effective prospecting, outreach strategies, and sales execution.• Negotiated and secured key distribution contracts with Waitrose, expanding reach and visibility.• Prospected and closed over £90,000 in new advertising revenue through targeted sales efforts.

• 

  Clear Channel Outdoor Global

  Aug 2015 - Sept 2017

  Business Development Manager

  • Delivered £230,000 revenue in 12 months, creating a robust pipeline of new business, identifying the right types of business and implementing a smart strategy utilising industry insight and data.• Developed 92% Brand New Business for the region ensuring clients were targeted and relevant.

• 

  Mail Metro Media

  Oct 2017 - Oct 2023

  Business Development Manager

  • Elevated key account spending from £600 to over £500,000 through targeted campaigns and consultative sales techniques.• Exceeded sales targets by implementing strategic territory planning and consultative sales of multimedia solutions.• Mentored junior staff on business development best practices and established a robust pipeline of prospects.

• 

  Wise

  Apr 2023 - Oct 2023

  Regional Account Manager

  • Developed strategic account plans to achieve regional sales targets, exceeding goals by 150%.• Accelerated product adoption rates by 92% through tailored training materials and personalized onboarding support.• Expanded customer base by generating 77 new clients through relationship-building strategies and value-driven presentations.

• 

  75Media

  Oct 2023 - Jan 2024

  Regional Account Manager

  • Identified and onboarded 9 new clients, contributing to a 40% revenue increase.• Increased market share by 37% through targeted account management and strategic planning.• Strengthened agency relationships, resulting in improved campaign performance for clients.

• 

  Checkatrade.com

  Jan 2024 - Aug 2024

  National Account Manager

  • Developed and executed strategic account mapping and growth strategies for major accounts, exceeding quarterly revenue targets by 115%.• Enhanced client relationships through data-driven insights, improving territory management decisions and aligning sales activity with client needs.• Designed and implemented a time management framework that increased client-facing productivity by 30%, resulting in higher meeting frequency and improved pipeline accuracy.

• 

  TWM Traffic Control Systems

  Aug 2024 - now

  Business Development Manager

  • Developed tailored sales strategies to meet diverse client needs, positioning TWM as a trusted partner in the infrastructure sector.• Leveraged CRM tools to track and optimise sales pipelines, improving forecasting accuracy and streamlining account management processes.• Collaborated cross-functionally with marketing and product teams to align campaigns with client demands, enhancing overall customer satisfaction.