Alfian Shah

Experience

• 

  Sushi Kin Sdn. Bhd.

  Jan 2001 - May 2004

  Cook
• 

  RHB Bank

  Aug 2011 - Aug 2012

  Sales Executive
• 

  CIMB

  Aug 2012 - Oct 2013

  Personal Loan Advisor

  - Solicating personal financing and cross selling financial products to the customer- Promoting and marketing financial products to the mass market.- Achieve set target on monthly and yearly basis.- Handle customer enquiries diligently and efficiently.

• 

  Al Rajhi Bank

  Oct 2013 - Oct 2014

  Customer Relationship Manager

  -Responsible for the acquisition of New-To-Bank (NTB) customers.-Prospect, identify and cross sell Al Rajhi Bank product proposition to target segment.-Providing financial planning solution (wealth creation/planning and investment) to emerging/high net worth individuals.-build banking rapport with existing and potential customers.-Assist in the branch sales and business development activities.-Joint working relationship with ARBM head office especially product and marketing team.Perform required credit, KYC and AML procudures and documentations.-Lead, manage and motivates small group of sales staffs to obtain the desired branch target. Show less

• 

  Expedia, Inc.

  Nov 2014 - Jul 2017

  Primary responsible in East Malaysia & Brunei AMT, initiate,develop and maintain a high quality portfolio of hotel products (i.e. relevant, attractive and competitive) for Expedia's fast-growing global customer base.Continuously work with hotel partners to help them maximize the production potential from their participation in the Expedia marketplace by smartly utilizing the power of Expedia LPS' unique data insights, marketing, distribution and revenue management tool set. Consistently leveraging data specific to my market available in Expedient, Expedia's proprietary market insights and activity prioritization dashboard, and leveraging local market knowledge and insight.• Build and progressively expand East Malaysia & Brunei portfolio of local hotel partners by introducing prospective high potential partners to Expedia's global value proposition and facilitating their on boarding process.• Develop and sustain strong partner relationships by providing relevant data insights and superior consulting services to hotel partners (revenue management advice, marketing opportunities on the Expedia marketplace)• Ensure that their partner hotels' product (content, rates and availability) is consistently optimized and competitive on the Expedia sites to maximize customer conversion.• Secure seasonal deals, evergreen and dynamic promotions within the guidelines set by Management to support the brands' merchandising and marketing efforts.• Continuously promote to and develop hotel partners' high engagement with Expedia's full suite of:1.Unique market insights (partner reports, competitive data, key performance drivers)2.Revenue management tools (dynamic promotions, packages, fenced deals, mobile)3.Marketing and merchandising opportunities4.Specialized brands (e.g. Egencia, Hotwire, Media Solutions) potential opportunities5.Self-service tools (Expedia Partner Central), Connectivity solutions (Expedia Quick Connect) and key support functions (Property Assistance team) Show less Position Responsibilities: -Effectively consult with hotel partners to secure competitive rates and deliver improved metrics; improve product competitiveness through effective price re negotiations.-Evaluate market trends and competitor activity; provide the Market Management team with analysis and recommendations for potential actions and next steps:This includes, but is not limited to: analyzing market competitiveness reporting, prioritizing daily/weekly hotel calls, reporting and tracking progress of programs and initiatives and analyzing their impact on market performance-Manage promotional campaigns in market, including pitching promotional opportunities to partners and soliciting deals from hotels.-Work with Market Management team to develop and implement strategies which ensure competitive pricing.-Maintain constant communication with Market Managers to ensure consistency of communications, partner messaging and implementation and execution of market strategies.-Develop and share best practices with Market Associate and Market Management teams to help optimize market competitiveness.-Review the quality of rates and inventory on Expedia sites against competitors.-Support Market Management team with the development and delivery of partner communications-Assist the Market Management team in prospecting new hotels and/or regional chains-Participate in contract negotiations as needed-Support the process of onboarding a new partner upon acquisition of a new property-Lead ad hoc projects to improve product competitiveness and support productive revenue generation efforts in the market they support; this could include, but is not limited to: implementation of new systems, work processes and/or technologies, adoption of new initiatives, gathering information regarding Expedia's competition in a market, etc.Demonstrate the energy & drive to be a part of one of the most exciting teams within Expedia Inc. Show less

  • Associate Market Manager

    May 2015 - Jul 2017

  • Market Associate

    Nov 2014 - May 2015
• 

  SiteMinder

  Jul 2017 - Jun 2018

  Business Development Manager -Asia
• 

  OYO

  Mar 2019 - Feb 2022

  • Business Development Head | Sabah

    Jan 2021 - Feb 2022

  • Acting Business Development Head | Sabah

    Oct 2020 - Dec 2020

  • Key Account Manager | Sabah

    Mar 2020 - Dec 2020

  • Business Development Manager | Sabah

    Mar 2019 - Dec 2020
• 

  Foodpanda

  Jan 2022 - now

  • Lead, Group Account Management

    Mar 2024 - now

  • Lead, Account Management | East Malaysia (Sabah & Sarawak)

    Jan 2022 - Apr 2024