Tyler Mintz

Experience

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  Charming Shoppes

  Jun 2005 - Feb 2008

  Graphic Designer
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  Davidwhitepond

  Feb 2008 - Apr 2019

  Principal

  DavidWhitePond is the independent branding and experience design studio of Tyler Mintz. Our multi-disciplinary work transforms your app, brand, book, brochure, campaign, exhibit, logo, motion graphics, product, package, poster, user experience, website, etc. into a visual and physical reality. We work with clients to identify the heart of each project. We believe that great design grows out of research, collaboration and hard work. Exploration, play and having fun finds its way into our work too. We like to leave pre-conceived ideas at the door and work together on each project to generate original ideas and multiple design directions. Show less

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  3FLOZ

  Feb 2008 - Jan 2012

  Art Director

  Built brands original visual identity and e-commerce site from the ground up. Worked directly with founders to conceptualize, execute and implement successful strategy, design, photography and messaging across multiple touch points.

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  Mixed Business Group

  Feb 2012 - Apr 2016

  Sr. Art Director

  Responsible for conceiving and executing provocative and arresting ideas for a broad range of clients. Working side by side with a crossfunctional team, we create brand experiences from the ground up.

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  ProductionPro

  Oct 2013 - Oct 2015

  Design Lead (Freelance)

  Freelance Design lead for iPad app that will change the way theater, film and television is made. Working with a team of computer scientists, coders and strategists to bring the best product possible to market. Work closely with the founder to imagine an app experience and brand that will be used across industry lines. Responsibilities include branding, user experience design, interactive prototypes and visual design.

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  School of Visual Arts

  Sept 2014 - Sept 2023

  Professor

  Responsible for teaching and co-developing a new(ish) course - Click, Touch, Move: UI, Motion, and UX design for second-year graphic design and advertising students. Recently, I taught third-year graphic design students Communication Design I&II. I previously taught basic graphic design: an intensive continuing education classes for working professionals.

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  COLLINS

  Jul 2015 - Sept 2015

  Sr. Art Director (Freelance)

  On sabbatical from MBG, I joined the San Francisco office of COLLINS. Worked with the Co-Founder, Matt Luckhurst, as he expanded his reach into the Bay Area on Facebook in-brand rebrand. Select project included onsite work at the Facebook campus alongside key stakeholders on a daily basis. Worked as a cross-functional team member, responsible for art direction, writing, strategy, and design of the new timeline communication to users.

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  Mohawk Group, Inc.

  Apr 2016 - Apr 2019

  Google-backed, technology-driven, incubator/ brand launchpad. Leader of an in-house and internationally based, 15+ member creative team. Helped accelerate portfolio growth of annual revenue by 70% year over year with strategic product development, brand activations, and product launches. Responsible for mentoring and fostering the creative growth of team members, defining and managing the design processes, deliverables, hiring, and onboarding an international team of creatives.

  • Design Director

    Jan 2017 - Apr 2019

  • Sr. Art Director

    Apr 2016 - Jan 2017
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  Dedica Group

  Apr 2019 - Sept 2020

  Associate Creative Director

  Dedica Group is a creative and strategy agency making memorable brand experiences that build and strengthen meaningful relationships between brands and their audiences. We activate brands through strategic advertising and shopper marketing, both as tangible and digital experiences. Worked with the senior partners on the agency growth plan. Managed all creative aspects of the agency and its various portfolios. Responsibilities included creative direction, design direction, writing, strategy, and production for advertising, marketing, interactive, print, and video projects.Select clients included: The Coca-Cola Company, IHG, AMC, Carls Jr., Cinemark, and MakerBot Show less

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  MERGE

  Sept 2020 - May 2022

  We merge storytelling and technology to promote health, wealth, and happiness. We help ambitious clients emerge. MERGE partners with the best purpose-driven brands of today and tomorrow. Our clients save lives in healthcare, change lives in financial services, and make lives better through consumer products and services.Select clients include: American Express, Voya, Calvert, Eaton Vance and IU Health

  • VP - Creative Leader

    Apr 2022 - May 2022

  • Creative Director

    Sept 2020 - May 2022
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  MSL (Global)

  May 2022 - now

  SVP - Head of Design

  Cross-functional, Senior Leadership Team member, embedded in the Creative Center of Excellence. Working collaboratively with other Creative Directors and Strategists to bring our clients the work they deserve. Eli Lilly, WK Kellogg Co., Walmart, P&G, Campbell's, Gilead, Dunkin', Deloitte, Crest + Oral-B, Chips Ahoy!, CVS, Inspire Brands, Pampers, and Always, to name a few.