Ella Pang

Experience

• 

  The Carpenter's Daughter

  Apr 2018 - Jun 2018

  Cafe part-timer
• 

  Monash University Malaysia

  Mar 2019 - Nov 2019

  Editors Subcommittee

  Content creation for the university’s student publication Monash Gazette (MONGA)’s print publication as well as its social media platforms. Responsibilities include:- Designing and illustrating content - Helping with photoshoot and video productions- Brainstorming and generating creative projects and campaign ideas with the team and executing them efficiently- Collaborating with other departments in content creation.

• 

  Mossery

  Nov 2020 - Feb 2021

  Marketing Communications Intern

  Responsibilities include:- Social media management particularly Instagram and LinkedIn- Content creation including monthly campaign ideation- Copywriting for newsletters, social media captions- Video editing for ads - Customer service - Miscellaneous tasks related to Shopify and Typeform etc.- Liasing with third parties (influencers, collaborators etc.)

• 

  ZALORA Group

  Jul 2021 - Dec 2021

  Social Media Marketing Intern

  Responsibilities include:- Growing ZALORA's Instagram, Twitter & TikTok channels through social media management and content creation.- Localised social activations ideation & execution for regional campaigns like 11.11, 12.12, Black Friday Cyber Monday etc.- Led localised projects like #SupportLokal, Home Cafe, 12.12 video content shoot etc. and liaised with third parties (influencers, businesses, content creators, videographers) where relevant.- Assisted in creating social assets inclusive of photography, video editing, graphic design, reels/TikTok when required.- Social metrics analysis and reporting to improve performance of social channels. Show less

• 

  Bike Bear

  Mar 2022 - Jun 2024

  Social Media Strategist

  - Social media management of client accounts from various industry backgrounds- Content ideation and creation for social media retainer and social campaigns - Experienced in strategic partnership, collaboration, working with influencers, content creators, photographers etc.- Ability in social media photography and Reels/Tiktok, with an eye for design and aesthetics- Equipped in coming up with effective social media strategies for proposals and pitches- Led several retainer accounts including Sunway City Kuala Lumpur (website content), Nature Valley (social media)- Basic experience in Facebook, Instagram and LinkedIn ads - Social metrics analysis and reporting to improve performance of social channels- Regular meet up with clients and third party vendors where relevant- Experience in influencer marketing & management- Experience in social campaigns for brand activations- Added experience in pitching and proposals Show less

• 

  IMedia Asia

  Nov 2024 - now

  Senior Strategy Planner