Rada Petkova

Experience

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  CrediHelp

  Oct 2013 - Jul 2014

  Marketing Specialist
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  Calipers

  Jul 2014 - Aug 2016

  Digital Marketing Specialist

  • Planning and creating tailored strategies and campaigns for each client according to the specific goals and KPIs • Executing each company’s marketing strategy • Creating the marketing mix and the media plan and executing all campaigns • Setting up, following, analyzing and reporting all campaigns and results • Copy writing • Tracking and optimizing campaigns • Analyzing and reporting results to marketing managers and clients • Conducting market research • Execute the day-to-day delivery of e-mail, CPC, content marketing campaigns, creating product leaflets, newsletters, event materials etc.• Maintenance of corporate websites Show less

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  Management Financial Group

  Sept 2016 - Dec 2017

  Digital Marketing Manager

  • Overseeing all digital marketing activities • Developing and overseeing yearly marketing strategy, budget and plan in line with each company objectives • Setting, optimizing and tracking KPIs• Communicating with all media buyers, advertising agencies and other contractors, ensuring all online projects are planned and executed in the most beneficial way• Working in collaboration with all of the brand’s marketing teams • Planning and implementing promotional campaigns • Monitoring the effectiveness of all digital marketing communications and making adjustments when needed• Providing support to all Marketing Teams • Developing ideas for marketing campaigns, visuals, brand messages • Collecting and analyzing campaign performance data • Adjusting marketing campaigns as needed in response to collected data and the company’s target goals • Providing and implementing best practices Show less

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  NET1

  Dec 2017 - Jul 2021

  Marketing Expert

  • Identified trends and insights• Allocated marketing budgets • Planned and executed marketing campaigns• Managed an organization's website and maintained it• Optimized content for website, social media platforms and other publications• Worked with various content formats such as blogs, videos, etc.• Set up and tracked the website traffic flow• Set up, tracked, and reported digital marketing campaigns • Implemented and analyzed KPIs• Measured and assessed goals and optimized for reaching them• Designed experiments and hypothesis tests• Provided reports on a regular basis• Executed new and creative collaborations with partners and platforms Show less

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  NewPay

  Jul 2021 - Jul 2023

  Marketing Manager

  • Developing strategies and tactics for launching and developing service• Establishing positioning, identifying target audiences, and developing marketing plans across different channels and segments• Analyzing market trends• Preparing forecasts • Experiment with a variety of acquisition channels (content creation, content curation, pay per click campaigns, events, publicity, social media, copywriting, performance analysis)• Creating and deploying marketing campaigns from ideation to execution• Analyzing consumer behavior and adjust campaigns accordingly• Increasing brand awareness and market share• Developing and managing the marketing department's budget• Gathering and analyzing data• Keeping informed of marketing strategies and trends Show less

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  Chaos

  Aug 2024 - now

  Channel Marketing Manager