Michael Weidner

Experience

• 

  Republic National Distributing Company

  Nov 1999 - Jan 2025

  • Trained and coached sales team members by applying standardized coaching techniques to enhance performance.• Presented brand-specific programs to On-Premise and Off-Premise accounts, increasing product visibility and sales.• Built relationships with buyers, owners, and managers of assigned accounts, ensuring long-term partnerships.• Directed sales teams to achieve planned quotas and divisional goals, consistently meeting or exceeding targets.• Designed account-specific brand and product programming to meet client needs and drive revenue growth.• Monitored field activities to assess current markets and provided actionable insights into strategic decision-making.• Identified account opportunities to marketing and sales, contributing to targeted campaigns and initiatives.• Tracked incentive programs, delivering detailed feedback to marketing and sales teams to improve outcomes.• Resolved conflicts and negotiated solutions to cultivate new business opportunities and maintain positive feedback.• Planned and facilitated sales team meetings throughout the year, ensuring alignment of strategies and goals. Show less • Led a sales team of 200 accounts of package retailers, grocery stores, bars, restaurants, hotels, and event venues.• Managed sales of wine and non-alcoholic brands for division portfolio, achieving revenue growth and goals.• Built key client relationships, while directing account-specific sales strategies to maximize product placement.• Monitored team performance, provided coaching, and analyzed market trends to capitalize on measurable growth.• Collaborated with marketing on promotional programs to ensure alignment with client goals and objectives. Show less • Marketed and sold NWS brands to national/regional retailers like Kroger, Meijer, Target, Marsh, and Costco.• Built key relationships with wine, spirits, and non-alcoholic beverage buyers to secure product placements.• Presented new items using fact-based selling and executed marketing programs for full brand distribution.• Developed competitive strategies and pricing with brand management to enhance market positioning.• Communicated brand programming to the sales force and ensured alignment with business goals.• Collaborated with supplier reps to meet brand objectives and drive profitable growth with assigned chains. Show less • Managed a territory of 25 accounts, building and maintaining strong customer relationships to drive sales growth and customer retention.• Conducted regular in-person visits to accounts to introduce new products, promote specials, and provide product education and support.• Identified and pursued upselling and cross-merchandising opportunities, increasing overall revenue within the territory.• Monitored market trends, competitor activity, and customer feedback to adjust sales strategies and maintain a competitive edge.• Collaborated with internal teams to ensure accurate and timely order processing, delivery, and issue resolution.• Prepared and submitted detailed territory updates and forecasts to management. Show less

  • Area Manager

    Apr 2023 - Jan 2025

  • District Manager

    Mar 2014 - Apr 2023

  • Key Account Manager

    May 2005 - Mar 2014

  • Sales Representative

    Nov 1999 - May 2005