
Christian Mfeka
Front Of House Manager

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About me
Area Sales Manager KZN
Education

Kloof High School
2000 - 2004Matric
Experience

Cafe gitano
Jan 2003 - Jan 2006Front Of House ManagerOverviewWaitron during school (2003 – 2004).Manager (2004 – 2006)Responsibilities• Staff management (20).• Customer sales.• Customer relations.• Front of house coordination.• Operational flow of front of house.• Bar management – stock taking, stock control, ordering, receiving.Reason for leaving• Change of ownership.

Mimmos Eatalian
Jan 2006 - Sept 2006WaiterOverviewHospitality.Responsibilities• Customer service.• Sales.• Promotions.• Menu knowledge.• Team working.Reason for leaving• Offered better opportunity at Café Circus Circus Lounge.

Circus circus lounge & cafe
Sept 2006 - Jan 2007WaiterOverviewHospitality. W Franchise Group.Responsibilities• Customer service.• Sales.• Promotions.• Menu knowledge.• Team working.Reason for leaving• Better offer working Piatto.

Piatto Restaurant
Jan 2007 - Mar 2009Kitchen ManagerOverviewHospitality. W Franchise Group.Responsibilities• Staff management.• Stock management - stock taking, stock control, ordering, receiving.• Recipe development.• Functions.• Controlling food costs.• Menu planning.• Food costings.• Head Cook – pizza, salads, pastas, soups.Reason for leaving• Promotion.

Wimpy
Mar 2009 - Nov 2011General ManagerDay to day running of the restaurantsTargetsStaffingFinancialsTrainingFood and Beverage managementwagesStock controlOrdersCustomer Service

John Dorys
Jun 2011 - Nov 2011Front Of House ManagerOverviewHospitality. W Franchise Group.Responsibilities• Staff management (17).• Customer sales.• Customer relations – dealing with queries and complaints.• Front of house coordination.• Operational flow of front of house.• Bar management.• Sushi bar management.Reason for leaving• Career development.

British American Tobacco
Nov 2011 - Sept 2015OverviewTrade and Marketing.Responsibilities• Conduct spot checks; vehicles for damages, stock balancing, merchandising and de-briefings.• Debrief the reps every afternoon on daily performance and give feedback on gaps and action plan to achieve objectives.• Check for any new potential customers on a daily basis; new potential customers must be approved/declined and routed immediately.• Managing a sales team of 9.• Manage poor performance immediately.• Submit Weekly Dashboard by COB Friday.• Submit Infield Documents to MSD and AM.• Submit Updated Reps Cash/Stock Balances and actions.• Action plans for the week ahead.• Check model stock report and adjust accordingly.• Manage Growth, Measurable Objectives, and Performance Objectives.• Achievement of volume targets.Achievements• Growth Academy through Gordon’s Institute of Business Science (current). Show less OverviewTrade and Marketing.Prompt RepresentativeResponsibilities• Call at customers as per route schedule.• Customer sales influence.• Customer relations – dealing with queries and complaints.• Execution of pricing Strategy.• Execute Brand Coverage Plans.• Reconciliation of stock and money on a daily basis.• Achievement of daily volume targets.• New customer sign ups.Pre-sales (February 2013)Responsibilities• Order influence.• Relations.• Execution of Brand Coverage plans.Trade and Marketing Representative (TMR – April 2013)Responsibilities• Brand coverage.• Company portfolio distribution and visualisation.Stick Project (June 2013)Responsibilities• Drive new business route to market strategic objectives, market influence, and brand awareness. Show less
Regional Executive Assistant
Apr 2014 - Sept 2015Territory Sales Manager
Sept 2013 - May 2014Pre Sales and Prompt representative
Nov 2011 - Sept 2013

RiseFm
Apr 2015 - nowRadio PersonlityLive Show presentingAdvertsVoice Artist

Diplomat
Oct 2015 - nowOverviewSales Management.Responsibilities• Business Development-Category DevelopmentFocus on deliver sales targets and stimulate sales growth of Retailer/HybridFocus on deliver sales targets and stimulate sales growth of SRDeliver targets by all principles• Improve Productivity/DisciplineAttendance rateHit RateStrike Rate• CoverageUnique stores coverage Number of Customers per route• Organizational excellence Constantly develop of SR’s sales & leadership capabilities through 1/Infield coaching, 2/ feedback culture• Preferred SupplierRetailer/Hybrid/Customer qualityDeliver irresistible In store visibility and win at the FMOT, Win with wining customersAchievements• In house sales academy Show less
Area Sales Manager
Mar 2022 - nowArea Sales Supervisor
Oct 2015 - Mar 2022
Licenses & Certifications

GIBS
Languages
- enEnglish
- zuZulu
- afAfrikaans
- xhXhosa
- siSiswati
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