Madiha Javed

Experience

• 

  Ahbab Pakistan

  Oct 2015 - Jul 2016

  Marketing Executive

  overseeing and developing marketing campaignsorganizing events and product exhibitionsmaintaining websites and looking at data analyticsmonitoring performance

• 

  Upwork

  Jan 2016 - Dec 2021

  Writing clear marketing copy to promote our products/servicesPreparing well-structured drafts using Content Management SystemsCoordinate with marketing and design teams to illustrate articlesConduct simple keyword research and use SEO guidelines to increase web trafficPromote content on social mediaIdentify customers’ needs and gaps in our content and recommend new topicsEnsure all-around consistency (style, fonts, images and tone)Update website content as needed

  • Web Content Writer

    Mar 2015 - Dec 2021

  • blog writer

    Jan 2016 - Sept 2020
• 

  Ezbuy Pakistan

  Nov 2018 - Jul 2021

  - Analyze current trends and identify appropriate SKUs for all the campaigns- Part of the planning and developing of Merchandising strategy- Visually analyze and sort merchandise of the website for the campaigns- ResearchonkeyCompetitors ofthe category,focusing onparts related to their key businessdevelopment strategy- Email & CRM Marketing - managing CRM campaigns content- Maintain site accuracy by executing daily Sku’s Uploading on the website- Understanding and execution of categorical seasonality and customer buying trends- Work closely with graphic designers to ensure all visual materials of Campaigns. Show less

  • Merchandise Executive

    Sept 2020 - Jul 2021

  • Customer Service Executive

    Nov 2018 - Sept 2020
• 

  Ezbuy

  Apr 2019 - Sept 2020

  Merchandise Executive at ezbuy
• 

  Hautestop Pakistan

  Apr 2020 - Aug 2021

  Associate Merchandise Manager

  - Create & oversee all the digital content & social media strategies for all social media channels.- Create creative content for push notifications & newsletters.- Plan and envelop Merchandising strategy&Campaign calendar.- Handle all PR activities for major campaigns of the year.- Working with multiple brands and giving them visibility on the website- Do SEOs for website & social channels content- Oversee the Logistic Process & delivery timelines.- Handling YouTube & LinkedIn Channels. Show less

• 

  Growth Hopper - Growth Marketing Agency

  Sept 2021 - Dec 2021

  Social Media Business Strategist

  Managing, Creating, and Publishing original, high-quality content on social platforms.Design social media strategies to achieve marketing trends.Prepare weekly and monthly reports on web traffic and ROI.

• 

  Cuddles Pakistan

  Dec 2021 - now

  Brand Sales Manager

  Managing Store Brand Promoters all over the Pakistan Attendance & Payrolls for the Brand PromotersSocial Media Marketing and Online Sales with the entire team.