Pranay Kathuria

Experience

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  The Education Tree

  Jul 2015 - Jun 2016

  Handled marketing partnerships with various cultural festivals of Delhi UniversityArranged for corporate workshop in Delhi Technological University (Formerly DCE)Responsible for logistical requirements at Meet Yourself Summit '16 - A 3-day residential conference for 150 delegates. Worked as Marketing Intern with the fastest growing youth led organization which facilitates education in all its manifestations. Responsible for Brand Awareness of the organization among college students of Delhi-NCR region.

  • Senior Member

    Jul 2015 - Jun 2016

  • Marketing Intern

    Jul 2015 - Aug 2015
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  Maruti Suzuki India Limited

  Dec 2015 - Dec 2015

  Winter Intern

  Worked in Production Control Department and learned about Vehicle Inspection processesActively maintained database of all inspection parameters, defects observed & counter measures taken

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  Uber

  Feb 2016 - Mar 2016

  Campus Brand Ambassador

  Responsible for Brand activation for Uber at various college festivals we tied-up withRan an On-Demand campaign in collaboration with Chaayos

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  Honda Cars India Ltd

  Jun 2016 - Jul 2016

  Summer Intern

  Observed various processes on component line viz. Forging, Machining, Heat Treatment & Quality Control of Crankshaft and Connecting Rod of Honda car variants.Understood the requirements of each machining process with respect to quality standards.

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  Escorts Limited

  Jul 2017 - Jun 2019

  Worked for Research & Development department of Tractor Division in Front Axle Team under following categories :• Responsible for Design & Development of Front Axle Area, Steering System & Front Bumper• Managed to provide fast-track solutions on Field Service Concerns & Assembly Line Issues• Coordinated with NPD, CFD, Protoshop & Quality teams for component level approvals• Handled design changes for cost saving projects across entire product portfolio• Managed & Rectified large sets of data in Bills of Materials to improve part level costing Show less

  • Assistant Manager

    Jul 2018 - Jun 2019

  • Graduate Engineering Trainee

    Jul 2017 - Jun 2018
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  Games24x7

  May 2020 - Jun 2020

  Summer Intern, Marketing

  Worked with the Marketing Acquisition team to fix an innovative brand positioning for the flagship game RummyCircle to enter into the northern states of India using the below framework:• Developed a competitive landscape for the online gaming market to identify unfilled gaps• Outlined 5 unique TG segments and identified 1 consumer cohort based on its attractiveness• Deep dived into this cohort in order to understand their attitude & behavior towards the category• Identified the communication challenge & derived a singular consumer insight to be addressedWorked with the team on another project to optimize the player journey for both the app & website and performed the following steps:• Developed engagement funnel and mapped the player journey throughout the game• Identified possible funnel leaks during the player journey• Recommended steps to improve app downloads, registrations & paid conversions Show less

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  KPMG India

  Jul 2020 - Aug 2020

  Summer Intern, Government Advisory

  Worked for the IGH department for initiating application of AI technologies in government services• Developed implementation strategy for #AIforAll project by NITI Aayog, India• Estimated business opportunity & national GDP contribution of the project for govt.• Benchmarked AI adoption policies by foreign governments into their business processes

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  RB

  Oct 2020 - Dec 2020

  Live Project Intern, Marketing

  Worked with the D2C business for Health & Hygiene category to improve e-commerce conversions• Developed E-commerce sales funnels data to analyse traffic behavior on the website• Achieved 45% rise in CR% & a drop of 12% in Cart Abandonment for Durex India• Achieved 69.5% increment in e-commerce CR% for the Enfashop India website• Worked on resolving bottlenecks in CRM activities & tracking their performance• Estimated sales forecast/demand planning for various brands based on historical data Show less

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  MakeMyTrip

  Apr 2021 - now

  • Deputy Manager Marketing

    Jan 2023 - now

  • Assistant Marketing Manager

    Apr 2021 - Dec 2022