Putri Nuravri Annisa

Experience

• 

  Philips Lighting

  Sept 2012 - Jun 2017

  • Develop and implement national trade marketing plan (push & pull, visibility, distribution, market activation), managed more than USD 5 million of marketing budget as well as monitor and review them.• Develop and implement local trade marketing program plan, develop distribution strategic, in-store visibility, brand awareness and market activation.• Managed 2000 key stores member across Indonesia which contributed 60% of sales with double growth and positive MROI via in-store excellence, loyalty program and promoter recommendation thru perfect store concept.• Managed 700 contractor member across Indonesia which contributed 20% of sales with double growth via loyalty program. Show less • Coordinated five regional Business Analysts to provide timely, simple, and comprehensive scorecard to be operated as monthly sales performance monitoring • Created monthly sales analysis report utilized by National Sales Manager for outlining and supervising sales account performance.• Propose sales performance target for each respective territory on a specific region based on market potential and historical sales process• Analyze and provide product availability forecast to distributor based on market demand, principal’s target, stock status and internal cash flow• Analyze and report marketing program effectivity against sales performance• Follow up payment collection from distributor and prepare rebate calculation based on their sales achievemen Show less • Guarantee achievement of sales performance against each week/month/quarter/annual target• Coordinate, develop, and execute both local and nationwide marketing programs together with distributor and the Marketing Department• Analyze competitor activity within local market area and identify improvement opportunity in order to achieve superior distribution and sales target achievement• Direct distributor to develop territory management through implementation and improvement of effective and efficient coverage plan execution• Train, motivate, and lead distributor’s sales personnel in order to maximize their sales potential and promote customer service excellence Show less • Analyze and report sales performance and achievement on weekly/monthly/quarterly/annual basis for all territories within a specific region• Propose sales performance target for each respective territories on a specific region based on market potential and historical sales process• Analyze and provide product availability forecast to distributor based on market demand, principal’s target, stock status and internal cash flow• Analyze and report marketing program effectivity against sales performance• Follow up payment collection from distributor and prepare rebate calculation based on their sales achievement• Develop distributor’s organizational structure in regard to Philips’ sales operations and business execution by conducting assessment tool Show less

  • Channel Marketing

    Jun 2013 - Jun 2017

  • Business Analyst Coordinator

    Apr 2013 - Jun 2013

  • Management Trainee - Distribution Manager

    Feb 2013 - Apr 2013

  • Management Trainee - Business Analyst

    Sept 2012 - Feb 2013
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  Samsung Electronics

  Jul 2017 - now

  Key Account Manager

  • Managed the largest account within Samsung Indonesia, responsible for a significant portion of the business, by developing and executing strategic account plans.• Led a team of Key Account Executives and coordinated cross-functional teams across sales, category management, marketing and supply chain operations to ensure business and operational excellence• Cultivated and maintained strong relationships with key stakeholders, including C-level executives, to manage long-term partnerships and drive sustainable business growth.• Prepare sales projection (sell in and sell out forecasting) based on actual sales, sales trends and market condition• Conducted in-depth analysis of market trends and customer insights, providing data-driven recommendations to optimize strategic plans and facilitate prompt, informed decision-making. Show less