Christiane Gerges

Experience

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  Centre Hospitalier du Nord - CHN

  Apr 2001 - Jun 2021

  Established and Managed the Marketing & Communication Department at the Centre Hospitalier du Nord: • Developed and implemented communication strategies focused on customer loyalty programs, customer satisfaction, and brand awareness • Planned and organized promotional, business, and social events including awareness campaigns, CSR initiatives, and fundraising events for several nonprofit organizations (North Autism Center, Children Cancer Center of Lebanon….)• Planned and developed health communication and marketing activities for press releases, videos, interviews, press kits, newsletters, website, blogs, and related marketing materials.• Worked collectively with multidisciplinary committees to compose, disseminate and update written and visual engaging content via 2 social media channels, 1 website, and a newsletter.• Defined and analyzed key performance indicators measuring the internal and external customers’ satisfaction. Based on the results, Performance Improvement plans PIPs were developed and implemented.• Member of strategic committees: Executive Committee, Budgeting and Strategic Planning Committee.• Chaired multidisciplinary committees: Marketing Committee, Business Development Committee• Managed and coordinated the relation with Outsourcing companies and ensured compliance with the contract deliverables and obligations. Show less Managed the CEO’s office, handling special missions, ensuring maximum efficiency while supporting administrative, finance and operations activities.• Provided supervision and guidance to Departments’ Managers, where required, including liaison with external consultants and contractors. • Worked with different stakeholders in monitoring projects’ deliverables and ensuring the alignment with budgets and timeframes.• Coordinated litigation files and facilitated several meetings with lawyers and complainants.• Managed client and subcontractor relationships, handled the relation and deliverables with outsourced companies, laundry, cleaning services, cafeteria and Kitchen.• Designed and implemented the performance incentives projects with the Laboratory and Radiology Departments in collaboration with the Medical Administration, Human Resources, and Finance departments. (KPIs rewards)• Managed the CRM project: - Monitored relationships with existing customers through CRM systems, developed guidance documents (leaflets) to ensure that patients are fully aware of their journey inside the hospital. - Developed CRM strategies to acquire new patients and retain valuable patients. - Collected data through surveys and analyzed them in collaboration with several units and departments to ensure the optimal care is delivered to our patients, customers, and their families.• Designed a comprehensive project documentation system, increasing confidentiality of information and files related to different project modules. Show less • Handled office administrative assistant duties for the CEO office. Managed an extremely active calendar of appointments; arranged complex and detailed travel plans, itineraries, and agendas, compiled documents for travel-related meetings, and completed expenses reports. • Accelerated the appointment system by incorporating an interactive calendar, resulting in hassle-free appointment scheduling.• Provided exceptional support to the medical and paramedical team, increasing the overall efficiency of the office. Show less

  • Marketing Communications Specialist

    Jan 2015 - Jun 2021

  • Senior Operations Coordinator

    Jan 2007 - Dec 2014

  • Executive Assistant

    Apr 2001 - Dec 2006
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  Capacities and Beyond

  Jan 2022 - now

  Strategic Project Manager

  • Crafted detailed project plans specifying objectives, scope, deliverables, timelines, resources, and budgetary needs.• Regularly reported on project progress, updates, and potential risks to all stakeholders, including clients, team members, and senior management.• Managed coordination of project activities, ensuring optimal allocation of resources, equipment, and information.• Assigned projects: Health Tourism - Conducted comprehensive market research to analyze trends and opportunities in medical tourism - Effectively communicated research findings and relevant data to various stakeholders, ensuring clarity and actionable insights.- Developed communication documents, tailored to meet the strategic interests of the initiative.Mother - Child Unit: Research & Development - Conducted in-depth competitor analysis to assess offerings, added values, and differentiation strategies within the maternal healthcare sector.- Generated innovative ideas aligned with the allocated budget to enhance service offerings and competitive positioning.- Designed and delivered communication documents outlining strategic recommendations and potential improvements.Community Health Assistance- Provided expert consultation to primary healthcare centers enhancing operational efficiencies, and patient care practices. - Assisted social worker teams in delivering comprehensive support services - Offered mental health support and led awareness campaigns to educate patients and community members Show less