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Lucie Wurtz - MBA

Lucie Wurtz - MBA

Assistant Project Manager

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  • Timeline

  • About me

    Global Product Manager at Merck Group

  • Education

    • Milner International College of English, Australie

      2015 - 2016
      First Cambridge Anglais

      Australie, Perth

    • La Fonderie, Mulhouse

      2014 - 2015
      Bachelor Study of communication and the media Test passed

      - Media Relations- New Media- Business Communication- Digital Communities

    • IUT De Mulhouse

      2012 - 2014
      DUT Management of companies and administrations Test passed

      - Communicating and positioning in organizations- Mastery and use of management tools: management control, taxation, cash management, logistics, purchasing, accounting, etc. - Understanding and managing organizations: business creation, marketing, business strategy, law, etc. → Business creation in a professional situation (tutored project)

    • INSEEC MSc & MBA

      2017 - 2019
      Master in Business Administration - MBA Marketing Test passed

      - International Marketing- Digital marketing and e-Business- Budget management and dashboards- Business Plan and Company Creation - Business Strategy- Information Technology- Negotiation- Commercial Law

  • Experience

    • INNOV'events

      Apr 2014 - Jun 2014
      Assistant Project Manager

      Marketing Department : - Conception, realization and follow-up of events- Creation of presentation brochures - Prospecting

    • INNOV'events

      Apr 2015 - Jun 2015
      Assistant Project Manager

      Marketing Department : - Conception, realization and follow-up of events- Creation of presentation brochures

    • Roch Laboratories

      Apr 2016 - Jul 2017
      Administrative Officer

      - Assistant of Management and follow-up of pharmaceutical studies- Computer system management- Creation of databases.

    • Esker France

      Mar 2018 - Sept 2018
      Business Analyst - Product Manager Assistant

      Corporate Marketing Department : - Analysis of customer data- Conducting market research- Using a CRM (Salesforce)- Presentations of results - Implementation of a marketing strategy

    • Boiron France

      Sept 2018 - Sept 2021

      Group Product Development Department : - Market and potential analysis (in France and abroad)- Launch of new products (in France and abroad)- Management and development of packaging items (agency brief, exchanges with subsidiaries, local regulatory services)- Realization of consumer test- Co-working with the product manager of Oscillococcinum (1st OTC product in France) Operational Marketing Service : - Customer relationship development (web marketing, newsletter, analysis, targeting)- Follow-up of actions in the ground (help with implementation, impact analysis)- Content creation (POS, flyers, emailing)- Participation in the development of negotiation tools- Conducting a competitive analysis- Management and follow-up of training courses for pharmacists

      • Junior Product Manager

        Sept 2019 - Sept 2021

      • Trade Marketing Assistant

        Sept 2018 - Aug 2019

    • Merck Group

      Oct 2021 - now
      Global Product Marketing Manager

      - Overseeing a portfolio of process equipment products required for biopharmaceutical manufacturing across various scales- Developing and effectively executing marketing strategies that will enable the long-term growth- Translating customer needs and market trends in novel modalities into requirements of new products - Working with product development & commercial teams to bring new products to focused on novel biopharmaceutical modalities to market- Performing analyses with respect to market access and pricing, develop go-to-market strategies and communication programs- Defining training plans for global sales an sales support teams- Driving life cycle management, provide primary input to the strategic planning process and identify opportunities for organic and inorganic business growth Show less

  • Licenses & Certifications

    • First Cambridge

      Milner International College of English
      Dec 2015

    • Google Analytics for beginner

      Google
      Mar 2021