Michelle Tsudama

Experience

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  Willis Towers Watson

  Jan 1998 - Jan 2003

  Actuarial Consultant

  Built complex financial models and performed actuarial valuations for company-sponsored retirement benefit plans.• Valuation – Performed annual valuations of benefit plans, including forecasted benefits, to determine required cash funding.• Pricing – Designed & priced options for retirement plan changes as a result of M&A to maximize savings and retention.

• 

  Genentech

  Jun 2004 - Aug 2004

  Brand Management Intern

  Led several Marketing and Customer Strategy tactical initiatives focused on improving brand performance for the company’s largest brand, Rituxan, which was a $1.6B brand.

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  Accenture

  Jan 2005 - Jan 2009

  Manager, Strategy Consulting

  Led teams of analysts and consultants in devising solutions to strategic challenges being faced by pharmaceutical and biotechnology clients. Developed expertise and thought capital in Digital Marketing, Product Launch, and Alliance Management that served as foundational work for other project teams.

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  Roche Pharmaceuticals

  Jan 2010 - Dec 2010

  Marketing Project Manager

  Developed innovative marketing solutions for the launch of MIRCERA in a competitive and entrenched market

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  Novartis

  Jan 2011 - Jul 2016

  Strategic Marketing Manager

  Led two product launches for a multi-billion dollar brand, Lucentis, from strategic planning and market development through to full commercial launch with a sales team of 12 representatives and a national sales manager. Managed the annual brand planning process for the group product portfolio.

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  DINK Trips

  Apr 2015 - Oct 2019

  Co-Founder

  Co-Founder of DINK Trips, which provided customized travel research and itinerary options to ensure clients made the most of every trip and travel experience.

• 

  Takeda

  Sept 2016 - Jan 2018

  Senior Product Manager

  Developed and executed strategies and cross channel marketing campaigns to deliver on the sales targets for Takeda’s largest revenue product, Entyvio. Led the cross-functional brand team in producing the annual strategic brand plan and achieving approval by local, regional, and global leadership. Optimised promotional activities based on detailed analysis of market data.

• 

  Roche

  Oct 2019 - now

  • Senior Brand Manager - Oncology (Lung Cancer); DE&I IWN Lead

    Nov 2022 - now

  • Senior Brand Manager - Oncology (Breast Cancer & HCC)

    Mar 2021 - Nov 2022

  • Senior Brand Manager - Haematology

    Oct 2019 - Mar 2021