
Ethan Waterman

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About me
Product Manager at Vertafore
Education

Cherokee Trail High School
2009 - 2013Activities and Societies: Varsity Tennis, CTHS Pep Band, Orchestral Ensemble Graduated from International Baccalaureate program with HonorsFour-year study in French, and sixth subject studies in Psychology, Economics, and Visual Arts

University of Colorado Boulder
2013 - 2016Fine and Studio ArtsActivities and Societies: CU Art & Art History Student Government, CU League Club President
Experience

Target
Mar 2014 - Feb 2018Performed inventory check and product ordering for fresh perishables. Trained new Team Members in perishables. Worked with Team Lead on processes to maintain high OSHA evaluations. Learned and covered several departments on the perishables side of the store. Helped to manage stock and product inventory to ensure consistently high customer survey scores.
Perishables Lead Assistant
Feb 2017 - Feb 2018Team Member
Mar 2014 - Feb 2017

Vertafore
Feb 2018 - nowResponsible for Vertafore’s Agency Management System consolidation, integration between Salesforce, Dynamics, and our agency management systems, as well as our marketing automation solution and portfolio of pipeline management tools:• Led the feature definition, prioritization, and alignment of Vertafore’s largest portfolio wide product initiative, developing new ways to plan and coordinate across teams to ensure the end vision was met managing both on-shore and remote teams• Organized and led calls with Vertafore’s largest customers to get input to our strategic direction, market needs, and validation of planned work• Consistently recognized for my collaboration and ability to work through problems• Trained and onboarded several product owners on Vertafore Product Management, Agile, SAFe, and story writing• Implemented a relaunch plan that allowed for an expedited lift of a sales hold while methodically building out the features and infrastructure to allow more parallel implementations for a Salesforce integration• Managed a co-branded marketing automation solution that has seen >20% adoption in the first two months of availability and received 4.72 out of 5 in user surveys Show less Led the operations and accounting components as a Product Owner, understanding customer needs, product management direction, and worked with engineering teams to deliver on the defined needs: • Delivered on the product vision for a green field integrated UI and back-end system build which included finance and accounting management, operational management and reporting tools / visualizations with a heavy emphasis on analytics-based decisions and qualitative user interviews• Managed an ETL conversion project, making sure teams had definition and direction, cleared any roadblocks, and aligned the conversion with the green fields product effort• Consistently had >120% of capacity groomed for the backlog with my teams missing zero PI objectives and carrying over only 8 stories for my entire tenure• Defined, refined, and reached consensus on the definition of several features and epics • Collaborated across teams including user experience, product, and development for all features• Introduced additional product rigor through the introduction of story mapping and a thorough story template Show less
Product Manager
Apr 2021 - nowProduct Owner
Feb 2020 - Apr 2021Customer Support Analyst
Mar 2019 - Feb 2020Customer Support Specialist
Feb 2018 - Mar 2019
Licenses & Certifications
- View certificate

Google Analytics Essential Training
LinkedInJan 2021 - View certificate

Advanced Scrum Product Owner
Mountain Goat SoftwareFeb 2025 - View certificate

Foundations of User Experience (UX) Design
CourseraApr 2022 - View certificate

Certified Scrum Product Owner (CSPO)
Scrum AllianceMar 2020
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