Folorunso Asiko

Experience

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  CloudCover Nigeria

  Apr 2016 - Dec 2019

  Brand Communications Manager
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  Vinci Hair Clinic

  Feb 2020 - Jan 2021

  Digital Marketing Manager

  • Led the identification and implementation of innovative digital enhancements that resulted in a 600% surge in brand visibility in 3 months, through analysis of market trends and audience behaviours.• Collaborated with the Vinci UK Team to refine customer touchpoints in Vinci Nigeria and Ghana by creating compelling content tailored specifically for the African market. This initiative accelerated marketing outcomes and enhanced the overall customer experience.• Spearheaded the company’s Digital Team in Sub-Saharan Africa and executed digital marketing strategies that generated over 10 million combined engagements, transforming sales by 200% uptick in 6 months.• Handled content strategy and execution of posts across Facebook, Instagram, Twitter and LinkedIn, contributing to a 120% growth in the combined following during tenure.• Successfully launched cross-functional influencer marketing campaigns, driving a 35% increase in referral traffic.• Managed a monthly budget of $20,000 for social media ads and ensured profitability with optimised ROAS, generating over 80% ROI.• Oversaw and ensured that 100% of customer queries that came in through online channels were resolved by responding ethically within 12hrs, which helped to achieve excellent customer ratings and referrals.• Assessed the performance of various digital channels against goals and KPIs, and provided strategic insights that uncovered untapped opportunities for future marketing initiatives. Show less

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  Babymigo

  Jan 2021 - Sept 2023

  Social Media Marketing Manager

  • Planned and executed social media strategies that amplified brand awareness, increased organic follower base and generated direct sales, surpassing monthly revenue targets by 80%.• Utilised Photoshop, along with Canva and video editing tools, to create compelling social media content which generated over 60 million combined organic impressions across various social channels.• Curated content calendars for various channels and leveraged Buffer to schedule and track posts, improving efficiency by 40%.• Deployed and managed paid social media ads across Instagram, Facebook and TikTok, reaching over 10 million people weekly.• Identified, through A/B testing and data analysis, the best performing social media platforms and doubled down on those platforms, resulting in a total ROI lift of 40%.• Used CRM tools such as Salesforce to manage leads securely, and collaborated with the sales team for effective follow up with prospects.• Leveraged analytics and insights to assess social media performance, and made content strategy optimisations that resulted in a 30% increase in engagement rates. Show less