Karri Morrison

Experience

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  Aflac

  Jan 2003 - Sept 2003

  Sales Agent

  • Helped employers plan and expand employee benefit packages • Achieved AFLAC’s Fireball Fast Start Award for producing: > $7,500 sales after six weeks with company > Over $22,500 in sales after 13 weeks with company

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  BIGgross, Inc. Marketing & Advertising Agency

  Jan 2004 - Mar 2008

  • Scheduled workloads and coordinated workflows for account executives and creative personnel including copywriting / editing using CRM system.• Reduced turnaround times and improved efficiency on projects by 20%.• Ensured campaign objectives were met and traffic goals exceeded targets.• Created open environment for department dialogue; built positive interdepartmental communication.• Resolved production and departmental / interdepartmental issues by acting quickly as problem solver and point person to devise long term solutions. • Built constructive relationships with printers to ensure timely delivery of client collateral. Show less

  • Marketing & Print Production Director

    Oct 2007 - Mar 2008

  • Marketing Account Executive

    Jan 2004 - Oct 2007
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  Family Resources Inc

  Jan 2008 - Jan 2011

  Marketing and Community Outreach Manager

  • Responded to media requests for information and facilitated media interviews.• Developed and implemented customized marketing plans and budgets for various agency programs; continuously assessed and improved upon efforts.• Increased program participation by over 70% achieving grant goals; increased client database over ten-fold.• Liaison to external marketing firm, website developer, and program staff to integrate TV, radio, social and email marketing campaigns.• Oversaw design and production of program promotional materials meeting marketing and outreach needs. • Produced copy for and directed external communication through e-mail lists, press releases, program website, brochures, flyers and other printed material.• Monitored program website: wrote and ensured all content and links were current and functional; website content consistent with program and agency goals; created / managed all web based forms.• Led development and implementation of program strategic plan; updated based on shifting grant requirements.• Oversaw outreach team and its activities. Show less

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  American Land Lease, Inc.

  Jan 2012 - Jan 2015

  • Managed all aspects of company and community marketing for over 50 residential communities throughout US under Clearview Communities and Solstice Communities brands.• Worked independently, executed and managed all community marketing projects within budget across all media outlets, including: email campaigns, online, direct mail, print, mobile and digital.• Increased new lead registrations year over year by 21%.• Project manager for prospect nurturing, advertising, and branding efforts through in-house creative marketing services department.• Increased new website visitors by 43% and returning website visitors by 20%.• Managed and deployed average 50 email marketing campaigns per month via third party email marketing platforms.• Implemented and managed digital marketing campaign online advertising through third party platform.• Worked with internal database and content management systems; collaborated with cross-functional teams.• Monitored, reviewed, and reported on all marketing projects, including tracking marketing campaigns and preparing marketing analysis reports post campaign continuously improving upon digital strategy.• Liaison between corporate office, regional offices and community sales agents for development, coordination and execution of marketing projects. Show less

  • Marketing Services Manager

    Jan 2013 - Jan 2015

  • Marketing Specialist

    Jan 2012 - Jan 2013
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  HSN

  Jun 2015 - Dec 2015

  Digital Marketing Manager - Email & Mobile
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  Innovative Front

  Jan 2016 - Apr 2016

  Digital Marketing Manager
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  United Landmark Associates

  Apr 2016 - Sept 2021

  • Digital Strategy

    Apr 2021 - Sept 2021

  • Senior Account Manager

    Apr 2016 - Apr 2021
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  Innovative Front

  Apr 2018 - Nov 2019

  Digital Marketing Manager
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  Senior Living Smart

  Apr 2021 - Sept 2022

  Account Manager
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  Paradigm Marketing and Design

  Sept 2022 - Oct 2023

  Workflow Project Manager
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  Front Burner Marketing

  Jan 2024 - now

  Senior Account Manager