Benedicte Darrieu

Experience

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  French Trade and Economic Mission

  May 2006 - Sept 2006

  Junior Sales Manager

  - Developed partnerships with Spanish agents and managed relationships for the marketing of French fashion brands in Spain.- Created and promoted an editorial document on the landscape of fashion agents in Spain.

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  Air France-KLM

  Jul 2007 - Dec 2007

  Marketing Assistant

  - Participated in the development of marketing and communication plan and processes.- Prepared and conducted training sessions on Air France products and services.Air France-KLM, a global airline group, achieves an annual revenue of over €25 billion with a workforce exceeding 80,000 employees.

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  CWT

  Mar 2008 - Apr 2012

  - 🙌 Spearheaded the development and launch of a patent-pending SaaS business insights tool – CWT Meetings Optimizer tool, collaborating closely with technology and development teams to ensure market leadership. Management of the development done with StarCite.- 🎯 Accelerated the go-to-market plan, surpassing previous timelines, and set a benchmark for strategic product launches, leading to increased team performance.- 🚀 Results: Recognized as a “Top Talent” by CWT in 2012. Successfully positioned the product in the market, leading to a 50+ customers pilot program, resulting in a potential $250k in pipeline creation.- CWT is a global leader in business travel and meetings management services – reporting US$13.6 billion in sales, 12,000 employees across 140 countries, 2.5 million myCWT app downloads, 15,000 events organized and last but not least 98% client retention rate in 2022. It is ranked 5th on the list of top earning travel companies published by Travel Weekly in 2023. Show less - 🚀 Developed a telepresence offering, including product definition, pricing models, partnership management with Tata Communications, and promotion plans.- 🙌 Conducted comprehensive market analyses, providing strategic recommendations for new product and service development.- 🎯 Defined positioning and market offers for emerging products, creating marketing resources for sales teams.- CWT is a global leader in business travel and meetings management services – reporting US$13.6 billion in sales, 12,000 employees across 140 countries, 2.5 million myCWT app downloads, 15,000 events organized and last but not least 98% client retention rate in 2022. It is ranked 5th on the list of top earning travel companies published by Travel Weekly in 2023. Show less

  • Global Product Manager - SaaS

    Feb 2010 - Apr 2012

  • Global Strategic Marketing Analyst - Emerging Products and Services

    Mar 2008 - Feb 2010
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  CWT Meetings & Events

  Apr 2012 - Jun 2018

  - 🙌 Globalized and digitalized the marketing function of CWT Meetings & Events, working closely with the leadership team and regional marketing teams, leading international direct and matrix teams. I developed, drove, and executed the overall global strategic marketing plan for the division – including: value proposition, brand positioning, creative content, demand generation, digital, product marketing, and events.- 🎯 Delivered key innovative projects including target personas definition, customer journey mapping, brand positioning and new tone of voice, website redesign, modern/rich-media content creation, marketing campaigns, and monthly metrics dashboard definition.- 🚀 Results: Through the development of global sales pitches, I enhanced sales representatives' consistency by 60%, demonstrating my ability to drive both strategy and execution. My focus on product marketing increased income streams with new innovative reporting and return on objective products - leading to $500k in pipeline creation on a new reporting product, solidifying our strategic narrative and market positioning. I defined and implemented marketing strategies to grow web traffic (+210%).CWT is a global leader in business travel and meetings management services – reporting US$13.6 billion in sales, 12,000 employees across 140 countries, 2.5 million myCWT app downloads, 15,000 events organized and last but not least 98% client retention rate in 2022. It is ranked 5th on the list of top earning travel companies published by Travel Weekly in 2023. Show less - 🙌 Developed, managed and led sales opportunities, accountable for results. Drove EMEA sales initiatives on events – a community of 15 sales managers. Provided consultative services to enterprise customers for upsell on strategic meetings management.- 🚀 Results: Negotiated with international clients and achieved significant sales of B2B corporate meetings and event solutions on international accounts such as Edwards Life Sciences, Swiss Re and Abbvie - generated €multimillion revenues. Achieved the highest sales in the region in 2013.CWT is a global leader in business travel and meetings management services – reporting US$13.6 billion in sales, 12,000 employees across 140 countries, 2.5 million myCWT app downloads, 15,000 events organized and last but not least 98% client retention rate in 2022. It is ranked 5th on the list of top earning travel companies published by Travel Weekly in 2023. Show less

  • Senior Global Digital Marketing Manager - CWT Meetings & Events

    Jun 2014 - Jun 2018

  • EMEA Sales Manager CWT Meetings and Events

    Apr 2012 - Jun 2014
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  CWT

  Jul 2018 - now

  - 🙌 Build, lead, and deploy the marketing go-to-market function for enterprise industry segments. My responsibilities included developing marketing strategies and plans, value propositions, brand positioning, creative content, and campaigns for industry verticals.- 🎯 Created meaningful connections with global customers through strategic vision and execution, leading cross-functional teams at CWT, overseeing brand, demand generation, digital, content, and customer marketing. Serving as the marketing representative on global verticals leadership teams, I collaborated closely with sales and customer teams, implementing campaigns that increased pipeline and showcased our differentiated business value.- 🚀 Results: Crafted contemporary and impactful value propositions and marketing strategies for industry verticals including Media, Entertainment and Sport; Energy, Resources and Marine; and Life sciences. Redefined CWT as a market leader in those three sectors, generating a new sales pipeline ($millions), contributing to client retention, and amplifying advocacy assets by 4x. Positioned CWT as an expert in advancing sustainability data and reporting, securing an award at the Business Travel Sustainability Awards.- CWT is a global leader in business travel and meetings management services – reporting US$13.6 billion in sales, 12,000 employees across 140 countries, 2.5 million myCWT app downloads and a 98% client retention rate in 2022. Ranked 5th on the list of top-earning travel companies published by Travel Weekly in 2023. Show less - 🙌 Developed, drove, and executed the overall marketing strategy for the consultancy division, focusing on data analytics, including SaaS such as CWT Travel Consolidator tool. - 🎯 In this highly complex and competitive field, I analyzed the customer journey and buyer funnel, crafted influential industry-leading content, defined demand generation campaigns, and managed leads to drive new sales, client cross-sells, upsells, and loyalty through personalized, individualized messaging across digital and offline channels.- 🚀 Results: Implemented marketing strategies to grow web leads (x3) and traffic (+140%). Improved SQL conversion rate from 4% to 8% by partnering with the sales team on objectives. Led the first lead generation campaign for the division, resulting in 50+ MQLs, overachieving KPIs, and potential revenue goals for the SaaS. Defined a successful nurturing program with an average CTR of 5% – the best within CWT.- CWT is a global leader in business travel and meetings management services – reporting US$13.6 billion in sales, 12,000 employees across 140 countries, 2.5 million myCWT app downloads and a 98% client retention rate in 2022. Ranked 5th on the list of top-earning travel companies published by Travel Weekly in 2023. Show less

  • Marketing Lead for Industry Verticals - CWT

    Oct 2021 - now

  • Senior Global Digital Marketing Manager - CWT Solutions Group (consulting and SaaS)

    Jul 2018 - Sept 2021