Katie Stephen

Experience

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  Freelance

  Aug 2012 - Jan 2016

  EXPERIENTIAL MARKETING MANAGER

  CLIENT LISTTech: Google, HTC, Samsung, O2, AppleRetail: H&M, Marks and Spencer, P and G Prestige, Under ArmourHospitality and Conference Management: UKTI, SECC, AECC, Offshore Europe, EICC, Mercia AccountingArts: Scottish Producers, The Choral Jam Collective, Charlotte Hastings Performing Arts, Staff Management: In this role I regularly managed teams of between 2 and 20 brand representatives, ensuring that each individual was confident in delivering brand messages and working to the project brief.Data Capture and Analysis: As many of my arts clients were financially answerable to the national arts agency, it was one of my most critical responsibilities to ensure that audience feedback was collated and accurate financial records kept. For my digital and retail clients, campaign success was usually measured through a mix of quantitative and qualitative data- usually through recording customer comments and attendance/sales conversions. Print Marketing Campaigns: I supervised the creation of several print marketing campaigns, including distribution of materials across vast, national networks of tour venues. Show less

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  Puppet Animation Scotland

  Jan 2016 - Apr 2018

  DIGITAL MARKETING ASSISTANT

  Communications and Logistics: Both Manipulate and Puppet Animation Festival are complex national events, bringing together audiences, press and artists from across the globe. This often necessitated responsive social media and B2C communications, for which I was responsible for updating and maintaining. During festival “live” periods, I was based within the Press and Communications office, working alongside a team of journalists, administrators and overseeing a team of digital interns. Ongoing Social media strategy: Including post campaign analysis and meeting targets for growth across new channels. Photography and Content: Part of my role was also to document the organisation’s annual festivals, with a view to generating photographic and video content which could be used in future advertising campaigns. Much of my work is still in use today. Show less

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  Physical Lab

  Feb 2017 - Aug 2018

  GENERAL MANAGER

  Administrative management: Working alongside the company Director, I oversaw all digital aspects of the organisation. Digital Transformation: During my time at the company I overhauled file management and the company’s data capture system for customer registration- ensuring GDPR compliance and data security.C2B Communications and customer relations: direct communication with customers guiding potential clients through the registration and payment systems. Social media and web management- through reviewing the company’s content posting strategy, I was able to boost online engagement by an average of 20%. This included a complete redesign of the company’s website and visual re branding. I also created social media strategies which revived the company’s falling engagement in the wake of Facebook and Instagram policy updates. The company distributed fortnightly newsletters, for which I created all copy and visual content. Through the use of analytics, I was able to refine the campaign over time and significantly boost reader engagement. Show less

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  Dogaholic

  Aug 2018 - now

  DIGITAL MARKETING AND COMMUNICATIONS MANAGER

  Digital Transformation: Managing a complete website overhaul for the organisation’s core website.Digital Marketing: Planning and delivery of web, email and social media campaigns aimed at increasing sales and brand awareness for Dogaholic and her sister organisations.Analytics and Data Analysis: Including traffic across multiple domains and social media channels- totalling an audience of between 20-30,000 individual followers. Largely my campaigns centre around new product launches, but also included product research campaigns, collating and analysing customer responses to online surveys and digital behaviour patterns.B2C Communications and customer relations: Managing brand reputation and customer service through direct customer engagement. As Dogaholic and her associated brands have both digital and physical sales platforms, the customer base for the organisation is extensive. I am responsible for ensuring that all customer communications are dealt with promptly and that proactive lines of communication are maintained across all digital arms of the business. Show less