Achiraya H.

Experience

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  True Digital Group

  Feb 2021 - Apr 2022

  Media Planner

  • Planned and developed campaign strategies, communication planning, media planning and media budget in both offline and online media.• Researched and analyzed target insight, market background and competitor analysis to develop plan.• Utilized KOLs for suitable campaign especially in online campaign.• Negotiated with internal working teams.

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  IPG Mediabrands Thailand

  Apr 2022 - now

  Strategist (Media Planner)

  • Analyzing target insights, market background, and competitor data to formulate strategic plans.• Developing a comprehensive media planning strategy that seamlessly integrates online and offline channels.• Monitoring and optimizing campaign to achieve KPIs. • Analyzing digital media performances for post-performance report and providing recommendation for future campaign. • Updating media trends and offering tailored recommendations that align with the client's business objectives.• Utilizing influencer for suitable campaign for online communication campaign.• Negotiating with clients and internal working teams.• Engaging in negotiations with clients and collaborating effectively with internal teams.• Providing ad hoc assistance and support to clients as needed. Show less