James Baker

Experience

• 

  Vision Critical

  Nov 2013 - Feb 2018

  Leading the Inside Sales team across the EMEA region, and functioning as the main point of contact with the rest of the Vision Critical offices worldwide. Part of the London Business Development team, focusing on the Retail and FMCG markets. Building and maintaining a network of prospects, and managing a healthy pipeline for the team. Engaging with prospects to discuss new business, and help them and their organisations better engage with and understand their customers on an ongoing, detailed basis.

  • Lead Business Development Associate, EMEA

    Oct 2015 - Feb 2018

  • Business Development Associate

    Nov 2013 - Sept 2015
• 

  LEADSCALE GROUP

  Dec 2019 - Mar 2020

  Business Development Representative

  Brand new role within the business, which was cut as the first COVID-19 lockdown took effect.

• 

  Guy's and St Thomas'​ NHS Foundation Trust

  Dec 2020 - Apr 2021

  Team Secretary

  - Coordinated communication with hospital departments and dispatched engineers promptly.- Performed general administration and paperwork tasks.- Ensured compliance with COVID-19 guidelines during the peak of the pandemic.

• 

  Ebsta

  Jun 2021 - May 2023

  Rev Ops Executive

  - Recognised with the "Star of the Quarter" award based on office-wide vote for exceptional performance.- Consistently achieved and surpassed quotas, earning membership in the President's Club.- Regularly booked 3-4 discovery calls per week, meeting leadership's targets.- Conducted a minimum of 300 activities per week, including calls, emails, and LinkedIn messages.- Implemented creative and innovative outreach practices, such as personalised videos, memes, and playlists, to differentiate the sales team.- Received recognition from prospects who shared my outreach on LinkedIn due to its creativity and persistence.- Conducted comprehensive research on target accounts and prospects, identifying ideal companies and effectively multi-threading prospecting efforts.- Created reports, built dashboards, and maintained data quality within HubSpot for accurate reporting.- Nurtured and maintained relationships with contacts between meeting booking and holding stages.- Collaborated closely with Marketing to support content creation, proofreading, and following up on marketing qualified leads.- Partnered with Customer Success to cross-sell and upsell within existing customer accounts, providing feedback on product experience.- Represented Ebsta at events and conferences, attracting attendees to the booth and qualifying leads for the closing team.- Assisted in onboarding new Sales Development Representatives, sharing best practices and providing training on tools and approaches.- Established a network and built relationships on LinkedIn, sharing relevant content and introducing Ebsta to potential prospects.- Published LinkedIn content aligned with personal brand and Ebsta's expertise.- Demonstrated excellent email writing skills, achieving above-average open and reply rates.- Received praise for warm and engaging phone manner from colleagues and prospects. Show less

• 

  Pavilion

  Jan 2023 - now

  Member
• 

  Employment Hero

  Dec 2023 - now

  Generated £349.4k in ARR as of April 2025 January 2024: 100% of targetFebruary 2024: 100% of targetMarch 2024: 89% of targetApril 2024: 105% of targetMay 2024: 100% of targetJune 2024: 100% of targetJuly 2024: 80% of target

  • Senior Sales Development Representative

    Dec 2024 - now

  • Sales Development Representative

    Dec 2023 - Nov 2024