Craig Robson

Experience

• 

  Nathan & Co

  May 2012 - Jul 2015

  Pawn Broking Assistant

  My responsibilities included handling customer financial information, handling large amounts of stock as well large amounts of money. whilst working here I have developed keys skills such as organisation as this includes filing the relevant documents away in the appropriate areas, working within small teams and helping to co-ordinate a task, the ability to work under pressure and developing a keen eye for detail.

• 

  York St John Students' Union

  Jan 2015 - Feb 2015

  Marketing & Communications Intern

  While on placement at York St John's Students' Union I developed core skills that were required to be successful in a marketing and communications role. The tasks that my role entailed were making sure the Students' Unions social media channels were kept up-to-date on a daily basis, analysing data to check which marketing channels were the most efficient, emailing potential clients and visiting companies within York to try and sell what the Students' Union had to offer.

• 

  FDP GROUP

  May 2015 - Sept 2017

  My responsibilities were designing and coding the front end of websites, involving areas such as user accessibility and user experience as well as developing SEO campaigns to help organisations gain better visibility on Google. During my time as an intern I have gained key skills in front end web development, ranging from HTML and CSS, as well as this I have also been using Content Managment Systems (CMS) to further develop the content on a website. Learning these new skills has required a lot of research into understanding how certain elements of code can work together, with further research I hope to be able to integrate websites into CMS systems.

  • Biddable Media / PPC Analyst

    Jun 2016 - Sept 2017

  • Front End Web Developer Intern

    May 2015 - May 2016
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  Stickyeyes

  Sept 2017 - Jan 2022

  Currently my responsibilities include managing accounts that not only advertise on Google Ads but also on Bing as well as social channels.While working on paid search accounts I have over seen numerous account restructures not only to focus on best practices but also to focus on the user and how to optimise an account based around user interactions as well as focusing around meeting KPIs.On a day to day basis my general tasks include bid optimisations, SQRs, keyword analysis, keyword attribution and reporting. In addition to this I have also created testing and implementations plans to ensure that we can continuously improve the account and make it more cost efficient.Not only do I manage paid search accounts but I also manage Facebook and Instagram accounts, ranging from the setup and helping the clients understand what we require from them, as well as creating structures based on a users journey through out the purchasing journey, especially on retail clients. In addition to this I frequently use Facebook tools to better understand the most relevant users to a brand to ensure that I am target the most relevant user. Show less

  • Biddable Media Lead

    Oct 2020 - Jan 2022

  • Senior Biddable Media Executive

    Jul 2019 - Oct 2020

  • Biddable Media Executive

    Sept 2017 - Jul 2019
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  Rocketer

  Jan 2022 - Sept 2022

  Strategic Account Director
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  Initiative

  Sept 2022 - now

  Associate Director