Madhuri Mehra

Experience

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  Boehringer Mannheim

  Apr 1994 - Mar 1998

  Atea Sales Manager , Delhi , Life Sciences Group

  Worked as a Consultative Seller to educate , position and sell Consumables for Delhi Region .

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  Bio-Rad Laboratories

  Apr 1998 - Apr 2005

  Developed Bio-Rad as a complete solution provider as a Subject matter Expert leading to Bio-Rad becoming a Dominant Market player . Created novel platform ( Annual workshop on Thalassaemia & Hemoglobinopatjirs ) to bring together national and international experts to share latest developments in the field . This became the Industry Benchmark . Developed Patient Awareness tools as well Sales tools for effective product positioning Multiple talks on Thalassaemia / Sickle cell pan India and developed relationship with Indian & global opinion leaders on the subject Show less

  • Sr. Product Manager, Genetic Disorders Division

    Jan 2003 - Apr 2005

  • Product Manager, Genetic Disorders Division

    Jul 1999 - Apr 2003

  • National Responsibility for Consumables and Account Manager for Delhi

    Apr 1998 - Jun 1999
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  Bio-Rad Laboratories

  Sept 2005 - Dec 2009

  Team lead - Diabetes , Thallssaemia . Autoimmune and Newborn Screening

  Director Reports -3 Developed Business of 8MUSD and built amarket share greater than 90 % for Diabetes and Thalassaemia Products in India Transformed Bio-Rad as a market leader in the field of Diabetes Testing & Thalassaemia Screening which became a solid foundation to grow the business to 30 million in 2014 . Strong Relationship building with Global business teams that resulted in outstanding support from their end . Authored two books on Thalassaemia diagnosis with contributions from top haematologists in India to aid in right approach towards accurate diagnosis . Published paper along with IIH , Mumbai on capillary collection method for large scale sampling of Thalassaemia and Hemoglobinopatjies in the International Journal of Clinical Chemistry . Show less

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  Bio-Rad Laboratories

  Aug 2010 - Sept 2015

  Manage Sales , Marketing & Operations in India and its Neighbouring cTeam of 45 Associates including 4 Direct Reports for - Direct Sales , Channel Sales , Marketing and Application Support & Sales Coordinator. Built business of 15.5 MUSD .Organisational Restructuring on enhance focus on Key Accounts , Biopharma and Capital Sales . Developed & Implemented business strategy in alignment with global strategies Optimisation of Indirect Sales Channels to enhance focus on Indirect sales revenues. Show less

  • Life Sciences Business Head - India and Neighbouring Countries

    Oct 2011 - Sept 2015

  • Marketing Head - Life Sciences India and neighbouring countries

    Aug 2010 - Oct 2011
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  NMIMS CDOE

  Jan 2018 - Dec 2021

  Masters in Business Management

  2 years MBA with specialisation in Business Management.

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  Beckman Coulter Life Sciences

  Aug 2019 - Feb 2024

  Pharma Cleanroom Quality Control Equipments for cleanroom monitoring as per ISO requirements and USFDA guidelines . Bio manufacturing of Food and Beverages using bacterial and mammalian cell factories . Spearheaded growth of Business by 55 % in a span of 3 years vide Channel partners . Adapted Global Kaizen derived standard work on Channel partner management for India & Neighbouring countries . Funnel management rigour improvement for Channel partners vide regular cadence of meetings

  • Business Head - QC and Biomanufacturing -South West Asia

    Jan 2023 - Feb 2024

  • National Sales Manager - Pharma and Industry

    Aug 2019 - Jan 2023