Experience

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  Nagy research - meacro

  Jan 2017 - Apr 2018

  Freelance interpreter

  -Translate messages simultaneously or consecutively into specified languages (English to Arabic and vice versa), orally while maintaining message content, context, and style as much as possible.-Listen to speakers’ statements to determine meanings and to prepare translations.-Compile terminology and information to be used in translations, including technical terms such as those for legal or medical material.-Identify and resolve conflicts related to the meanings of words, concepts, practices, or behaviors. Show less

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  Al-ahram establishment

  Jan 2017 - Feb 2017

  Reporter

  At Ahram Online (Online English Newspaper)- Collect, verify and analyze thoroughly newsworthy information on a daily basis- Write well-constructed articles based on reliable information- Interview key personnel and investigate interesting tip-offs- Suggest ideas for in-depth articles, profiles and headlines- Assist in research and verifying facts- Abide by journalism’s ethics and codes- Make the necessary edits and on-ground research according to the Editor-in-Chief’s feedback- Stay up to date and investigate major and minor political events on both the national and the international scene Show less

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  Gupco

  Jul 2017 - Aug 2017

  Media department intern

  -Prepare a daily news run-through for the CEO collected from all relevant online and offline publications and news outlets on the Oil & Gas industry-Assist department members in putting together and proofreading reports-Assist in writing internal documents & emails-Shadow department seniors during the data collection process from other departments-Attend company-wide workshops concerning changes in the Oil & Gas industry in Egypt

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  Mo4 network

  Oct 2017 - Oct 2017

  Staff writer at cairo scene

  -Uncover newsworthy events and interviewing necessary parties-Establish relationships with key industry professionals-Stay up to date with trending online and offline topics-Edit my own as well as colleagues’ articles-Submit drafts for approval and work with editors to make changes-Attend conferences and special events on behalf of Cairo Scene to cover the event on social media as well as write reflective articles -Come up with relevant new stories and topics backed up by research and an understanding of Cairo Scene’s target audience and tone of voice-Receive paid articles briefs, communicate with clients and write articles that best serve the client’s objectives and abide by Cairo Scene’s tone of voice-Contribute to all online writing initiatives-Touch up, resize, add relevant logos to the images that are added with each article-Use Wordpress to import, publish and edit articles and complimenting visuals-Use Wordpress to build different templates for articles, quizzes…etc. Show less

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  Ripplemark egypt

  Oct 2017 - Aug 2021

  - Manage and lead a team of 4 departments including department heads and team members, reporting directly to the CEO & Managing Partner.- Build and organize effective work process and flow for all teams using G Suite, multiple task management tools and a meticulous revision system.- Lead agency pitches to prospective clients and grow agency top line revenue.- Create strategic proposals to promote services.- Run day to day operations. - Supervise the team’s output and troubleshoot problems and issues.- Coach, mentor, and develop the team members enabling them to achieve business objectives and client satisfaction in accordance to the agency's quality standards.- Provide effective, consistent and regular performance feedback and address performance issues in a timely manner to maximize individual and team outcomes.- Encourage employee contribution and execute quarterly evaluations, goal setting, feedback, and performance development planning.- Provide operational direction and leadership to establish and maintain a culture of self-learning, teamwork, achievement, accountability and outcome focus.- Coordinate with HR Personnel employee onboarding, annual leaves and payroll. Show less - Develop long-term relationships with new & old clients making sure that all deliverables and objectives are met in a timely manner.- Plan and executed digital & social media strategies according to the client’s objectives as well as sourced creative, engaging content for monthly social media calendars.- Hands on experience working on strategies based on the R.A.C.E model and create seasonal campaigns and monthly calendars for all digital platforms for clients of different nature including mobile apps, ecommerce website (retail and lead generation) and brick-and-mortar, social media-based clients.- Set Facebook & Google media spend budget and objectives with clients and recommend changes to on-going media buying efforts to best serve the clients’ ROIs.- Analyze clients’ digital performance using a wide range of analytics tools including Facebook Analytics, Google Analytics, Google Insights, GTMetrix, Hootsuite and Iconosquare among some.- Write SEO optimized web and blog content and uploaded content on websites’ backend.- Brainstorm and set ad testing experiments with the team, for performance marketing based accounts, analyze the resulting data and users' feedback to filter through successful experiments and replicate them and help client operate at scale.- Oversee and edit all writing effort within the agency and gave workshops on grammar, style & language usage.- Stay up to do date with the latest and upcoming industry trends Show less

  • General Manager

    Sept 2019 - Aug 2021

  • Senior Account Executive

    Oct 2017 - Sept 2019
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  Echappe

  Jan 2021 - now

  Marketing lead
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  Omd worldwide

  Jun 2021 - Jun 2022

  Senior manager

  Lead on PepsiCo beverages portfolio GCC

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  Starcom middle east

  Sept 2024 - now

  Senior media manager

  on Mondelez